Latina of Influence | Lucía Tovar-Matthews

Founder and CEO of DIÁLOGO, Lucía Tovar-Matthews is one of Hispanic Lifestyle’s 2013 Latinas of Influence.

Hispanic Lifestyle will be hosting a Latinas of Influence Reception on April 3, 2013 in Ontario, California. The public is invited to attend, but you need to make a reservation.

Follow all of our 2013 Latinas of Influence on twitter with the tag #hltv2013

[highlight]About our Latina of Influence – Lucía Tovar-Matthews [/highlight]

Lucía Tovar-Matthews is frequently recognized as a Hispanic PR industry leader, most recently by the Hispanic PR Association, which honored her as the 2012 national PR Practitioner of the Year during the 28th annual PRemio Gala October 4, 2012 for her service to clients, company and community.

Lucía Tovar-Matthews,
founder and CEO of DIÁLOGO

Since its inception, DIÁLOGO has shown impressive growth, due in large part to Lucía’s results-driven work ethic, which has been infused into the company’s culture. This summer, Fox News Latino, NBC Latino, La Opinion, Hispanic Business Magazine and Voxxi Hispanic News featured Lucia’s groundbreaking, dialogue-driven public relations method within the Hispanic business and consumer community.

In 2011, Lucía opened a New York division to keep pace with client acquisition. Today DIÁLOGO is the fastest growing independently owned Hispanic PR agency in the US, boasting a talented team of more than 40 employees working with an impressive roster of brands including Aflac, Banamex USA, Capitol Latin Records, Sana Health, Sempra Energy, Thomas Nelson Publishers, Warner Music Latina and many others.

To achieve this rapid success, Mrs. Matthews launched HispanoBloggers, a break through online communication platform and DialogueOne™, a client extranet portal. HispanoBloggers.com enables top consumer brands to participate in cutting-edge research and promotion. The blogger program is now the largest Latina blogger community and the core of DIÁLOGO’s social media strategy, which helped our firm to win PR Agency of the Year Reaching Latinos in 2010 by Latinos in Social Media. For the effectiveness of DialogueOne™, our proprietary extranet resource for PR campaign analysis, Lucia was awarded PR Service Provider of the Year in 2011 by the United Latino Business Coalition.

Lucía and her company are widely recognized as a barometer of trends within the Hispanic business and consumer sectors.

Lucía is a fervent advocate of mentorship and has a special interest in nurturing the next great Latina communication professionals so in 2009, she created a mentorship curriculum with the University of California San Diego that provides students and junior account executives real life experience on campaigns. San Diego Metro Magazine recognized Lucia for the program as one of its 40 Under 40 Award winners in 2011.

Deeply committed to diversity and education, Lucía has been an active leader in numerous organizations that seek to improve Latina students’ and small business owners’ access to education and business resources. She serves on the Advisory Board of Directors at California Diversity Council and the Oversight Board at San Diego Community College District. Lucía’s work in the local business community was recognized by the San Diego County Hispanic Chamber of Commerce, who awarded Lucía and her company its Business of the Year Award in 2010.

Lucía began her career at Urban Asociados, a Mexico City-based communications firm and just prior to launching DIÁLOGO, Lucia led grassroots communications initiatives for the World Trade Center, Mexico City. A native of Mexico City, Lucía studied communications from Instituto Internacional de Estudios Superiores. She is proficient in English, Spanish, French, and conversational Italian.