Insights | Sandra Campos – CEO, Diane von Furstenberg
Sandra Campos is the CEO DVF (Diane von Furstenberg)
About DVF
Diane von Furstenberg founded her eponymous line in 1972. It has since become a global luxury fashion brand celebrated for its bold and creative approach to color and print, and admired for its sensual femininity. Renowned for its iconic wrap dress and signature prints, DVF now offers a full collection of ready-to-wear and accessories, and has established itself as a leader of feminine silhouettes in the fashion industry. As Founder and Chairman of DVF, Diane continues to devote much of her time to her many philanthropic endeavors.
Headquartered in New York City, DVF has a global distribution network in over 100 countries and with over 875 points of distribution, including 116 DVF owned and partnered stores throughout North and South America, Europe, the Middle East, and Asia Pacific.
Sandra Campos has been successfully building consumer-led global fashion lifestyle brands for more than twenty years. In her role as CEO of Diane von Furstenberg, she is leading a financial and operational turnaround by implementing bold strategic plans that will turn a wholesale led organization into a healthier retail DTC company. Sandra is finding new alternatives to old problems and is spearheading growth initiatives across all four channels of distribution.
From the DVF website
Can you speak to your vision for the DVF brand and its role in empowering women?
I am proud to lead DVF and do not take my role lightly, or the responsibility that comes along with it. Looking back at the 45-year history of the brand, Diane has always been an innovator and trailblazer in business and in culture. While I am focused on protecting and building on the brand’s heritage, I am also committed to ensuring that we have a laser-like focus on putting the woman at the center of everything we do and every decision we make. We have a responsibility to give her the tools and knowledge that help her feel confident in what she wears, how she presents herself, and how she can get the most balance out of life. By giving her the platform where she can be a part of the original Women’s empowerment community, we can share and spread our message of being “In Charge” across several generations and drive intelligent and inspiring conversations. DVF is about giving women access to all things that can help her find purpose and be the woman she wants to be. We will be sharing this every day—whether it’s through a beautiful dress, our blog, our Ecomm experience, our in-store events, or our social media and marketing campaigns.
Prior to joining DVF, Sandra played a pivotal role in restructuring licensed brands within Global Brands Group. As President of six global Women’s contemporary brands with more than $500mm in revenues and all in different phases of progress, she restructured and leveraged teams by creating centers of excellence in e-commerce for Bebe and BCBG brands. Her innovative and forward thinking brought Juicy Couture back to prominence after hiring a Hollywood stylist to lead the creative direction of the brand.
An executive with broad skills and experience, Sandra has been leading turnarounds and launching new businesses for corporate organizations totaling more than $2bn in market cap. She has overseen organizations with hundreds of employees as well as startups with a team less than a hundred people in businesses that encompass wholesale, DTC, ECOM, international, and direct marketing.
Her additional career successes include entrepreneurial ventures and successful exit with Mobi, a consumer products company sold in sixteen countries and Cynosure Holdings-ACH, a celebrity brand management company responsible for launching Selena Gomez’s lifestyle collection at Kmart for five years with thirteen licensed categories.
Sandra started her career in retail buying at J.McLaughlin and then moved into wholesale sales at Donna Karan-DKNY. She went on to launch brands within iconic organizations such as Polo Ralph Lauren, Nautica and led their sales, planning, production, merchandising, design and visual teams.
Source: Linkedin
