Latina of Influence Chef Lala Spokesperson for HERDEZ Brand

The makers of the HERDEZ® Brand, the No. 1 salsa brand in Mexico, are proud to name award-winning, 2016 Hispanic Lifestyle Latina of Influence, and Latin food chef and author Chef Lala as spokesperson. As part of their first collaboration, Chef Lala brings the perfect “carne asada” this summer with authentically unique Latin flavors featuring HERDEZ® Brand Salsa Verde, Salsa Casera and hints of the much-anticipated Guacamole Salsa.

“I love HERDEZ® salsas! It’s exciting to work with a brand that’s been in my pantry through generations,” said Chef Lala, accomplished celebrity chef and certified nutritionist. “A ‘carne asada’ isn’t just a grilled skirt steak, it’s a social gathering with friends, family and great food at the center. HERDEZ® Brand salsas are the secret ingredient that enhance the multidimensional flavors of that great food-making it absolutely delicious!”

Chef Lala’s “carne asada” culinary creations are available exclusively on www.herdeztraditions.com/carne-asada-summer. Among the delectable dishes are: Carne Asada with Divorced Enchiladas Tampiqueñas, Pizza a la Mexicana, Carne Asada Kebab, Grilled Steak with Oaxaca Cheese and Albondigas a la Parrilla.

“Chef Lala is a first-class chef, the makers of the HERDEZ® Brand are proud to partner with her,” said Gilberto Gutierrez, senior brand manager for HERDEZ® Brand. “We’re certain ‘carne asada’ lovers will enjoy Chef Lala’s classic recipes throughout the summer and beyond.”

Chef Lala

To further encourage you to keep your “carne asada fiesta” going Chef Lala invites you to try her recipes and join the HERDEZ® Brand “‘Carne Asada Fiesta’ social media sweepstakes.” Fans can enter to win prizes by capturing a photo or video of their “Carne Asada Fiesta” experience, hashtaging it #CarneAsadaSweepstakes and, tagging @HERDEZTraditions and sharing on Facebook or Instagram. One Grand Prize winner will receive a “carne asada fiesta;” three second place winners will receive a pair of concert tickets to their local Latin fest; and fifty third place winners will receive an HERDEZ® Brand limited edition ‘Carne Diem’ T-shirt.

About the HERDEZ® Brand
HERDEZ® salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro. Today, HERDEZ® Salsa is the No.1 selling salsa brand in Mexico and a growing staple in homes in the United States. HERDEZ® authentic Mexican products are available nationwide at major grocery stores.

About Chef Lala
Chef Lala is an accomplished chef, author, stylist, consultant and certified nutritionist. Her love of food sprouted from her time spent in her family’s Mexican restaurants and continued through her education at Le Cordon Bleu where she studied global cuisine.  Her approach to cooking is simple and aims to teach how to enjoy food happily and wisely.