Carolina Valderrama, AMP | 2024 Latina Of Influence
Hispanic Lifestyle is pleased to honor Affordable Lending & Housing Outreach Manager for Freddie Mac Carolina Valderrama, AMP as a Latina of Influence. Ms. Valderrama will be recognized for her leadership in our community during Hispanic Lifestyle’s Connecting Latinas of Influence | Florida, to be held on October 23, 2024.
Described as a Passionate, visionary leader with over 13 years of experience in financial services and the mortgage housing industry, where she led the successful design and implementation of cutting-edge community programs and multi-level partner engagements in servicing, customer experience, and product development.
Affordable Lending & Housing Outreach Manager for Freddie Mac
CreditSmart Coach Financial Capability Education Program Manager & Master Trainer
• Designed, implemented, and executed parameters for the inclusion of the CreditSmart Coach component in the new Learning Management System. This involved collaborating with business
partners in the development of the instructional design, training, and implementation of the program overhaul
• Executed and managed the CreditSmart Coach Cohort Program and lead a team of co-workers to assist on CS support and operations for all training cohorts
• Successfully launched, managed, and executed the CreditSmart Homebuyer U in Spanish in
2021, where the program had led to the training of thousands Hispanic consumers
• Managed Relationships with internal and external business partners and completed successful
financial capability initiatives across the nation that aligned with the company’s affordable housing goals
• Leveraged the relationship with FICO and DRN and executed several training opportunities for industry practitioners. 1,739 practitioners attended these webinars.
• Championed and executed the Savings Project for Latina and Native American Women in New
Mexico and California. This involved a savings matching program in partnership with two nonprofits and several lender partners
• Leveraged marketing CreditSmart Español marketing video to reach over 5 million consumers
Nominated by Rebecca Flores
