Business | Nissan Talks Hispanic Consumers

On location at the Los Angeles Auto Show, Hispanic Lifestyle spoke with Fred Deperez Chief Marketing Manager for Nissan about their Hispanic customer base. Deperez joined Nissan from Chrysler LLC where he  led marketing for the company’s Dodge brand. During his time with Chrysler, he also held leadership posts in corporate brand strategy, and global sales and product training as well as global communications for Jeep. Before joining Chrysler, Deperez moved through a series of management assignments in sales and marketing, as well as corporate diversity, with Toyota Motor Sales USA.

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.