Latin Music 2025

Latin music revenues in the US in 2024 hit a record high $1.4 billion – adjusted for inflation, growing 18% above the previous peak in 2005. This marks a third straight year exceeding $1 billion and growing faster than the overall market. As the genre becomes more widely available with increased streaming and innovative partnerships bringing artists and fans closer together, the Recording Industry Association of America® (RIAA) report details how Latin music is consumed and the many opportunities for even broader engagement to come.

STREAMING
The importance of streaming to Latin music fans is evident with more than 98% of total revenues attributed to streaming. Total streaming revenue grew to $1.4 billion, up 6% compared to the prior year with paid subscriptions contributing more than two-thirds of total revenues and growing faster than any other streaming format, up 6% to $967 million. Overall US paid subscriptions reached a record average of 100 million in 2024 (figure is not specific to Latin music).

RIAA Senior Vice President, State Public Policy & Latin Music Rafael Fernandez Jr, who was recently named a Trustee on the Latin Grammy Board of Directors for his impact on the genre, said, “I’m heartened by the continued explosive popularity of Latin music across the US as artists and labels forge new ways to connect with fans. With streaming delivering 98% of Latin revenues, we can see how the Latin music community’s embrace of innovation lets traditional stars and new generations reach fans like never before – breaking language and access barriers to more boldly shape America’s music future every year.”

Highlights:

With a consistent trajectory, US Latin music revenues have reached a new high at $1.4B
For the ninth consecutive year, Latin outpaced overall US revenue growth at 5.8% YOY
Streaming is key for Latin music fans, providing 98% of total revenues
Making up nearly a quarter of the total value of Latin music at $354 million, combined revenues from ad-supported on-demand streaming such as YouTube, Vevo, free version of Spotify and social media captured a larger section than the overall market’s 10% in this area
Paid subscriptions contributing more than two-thirds of total revenues and grew faster than any other streaming format, up 6% to $967M
Previously noted in RIAA’s full market annual report, paid streaming subscriptions hit 100M the first time ever.
Physical formats were up 35% from 2022 and still have more room to grow, totaling only 1% of revenue while overall US market saw vinyl surge to $1.4B – the highest since 1984
Latin music continues to make up a larger share of total US revenue each year – growing to 8.1% in 2024