Summer Vacation 2026

Summer Vacation 2026

Aug 19, 2026 | Culture and Influence, The Way We Travel

ISSUE 02 | August 2026

SUMMER VACATION

Message from Richard Sandoval

Looking Back. Looking Around. Looking Forward.

ne of the things I have always enjoyed about what we do is that you never quite know where the next story will take us.

 In this edition of HL | Culture & Influence, we recognize the career and contributions of Patricia Pérez as she begins her next chapter. We travel to Los Cabos, not looking for a story, but discovering one during a summer family vacation. We consider what happens to our communities when familiar local voices suddenly go silent. We reach into the Hispanic Lifestyle archives to revisit Halloween memories from Disneyland that, more than a decade later, continue to find a new audience.

Leadership. Travel. Media. Culture. Memories.

On the surface, they may seem like very different stories. I believe that is precisely the point.

This edition gives us an opportunity to look back at the people and moments worth remembering, look around at the places and changes shaping our experiences today, and look forward to the stories still waiting to be discovered.

For more than 30 years, Hispanic Lifestyle has been about discovering, documenting and sharing the people, places, organizations and experiences that define our communities. Culture & Influence brings those stories together some new, some rediscovered, and all worth sharing.

We invite you to settle in and enjoy the stories.

Richard Sandoval
Publisher
HL | Culture & Influence – HL | Media Network

About the Cover Photograph

Los Cabos, Mexico
Photographed by Richard Sandoval | August 2026

While walking through Hilton Los Cabos, I noticed several hallways and passageways that opened to magnificent views of the property and the landscape beyond. It was not lost on me what the architects and designers were trying to accomplish. The architecture seemed to intentionally frame each view, allowing the artwork, furnishings, natural light and surrounding landscape to complement one another.

These are carefully designed commercial spaces, yet nothing felt accidental. Everything seemed to work together. This photograph captured one of those moments when architecture, art and the natural beauty of Los Cabos became part of the same composition.

FEATURED ARTICLES

COMMUNITY
When Local Voices Go Silent

FROM OUR ARCHIVES
Disneyland Halloween 2009

THE WAY WE TRAVEL
Los Cabos

SPOTLIGHT
Westchester County, NY

PATRICIA PÉREZ
Setting the Standard

SPOTLIGHT
Flour, Faith and Sugar

More Stories

Milestone | Patricia Pérez: Setting the Standard

Milestone | Patricia Pérez: Setting the Standard

Aug 14, 2026 | Culture and Influence

HL | Culture and Influence

Milestone | Patricia Pérez: Setting the Standard

HL Media Network congratulates longtime communications executive, community advocate and 2017 Hispanic Lifestyle Latina of Influence Patricia Pérez as she begins a new chapter following nearly four decades with VPE Communications.

Photos and article by
Richard Sandoval

ome moments deserve to be recognized as milestones. Patricia Pérez’s retirement from VPE Communications is one of them.

For nearly four decades, Patricia built a career in public relations and communications connecting major corporations, public agencies and organizations with the U.S. Hispanic market. Just as importantly, she remained actively engaged with the community-based organizations and causes serving many of those same communities.

As Patricia begins her next chapter, we want to say something very simple:
Congratulations on a job well done. You have built a career to be proud of and thank you for your many years of service to our community.

A Career Built on Relationships

My memories of Patricia go back many years.

I remember crossing paths with her at numerous community events over the years. Her name would often appear on the boards of organizations and community-based initiatives, and there would be many more events, meetings and opportunities to watch Patricia and VPE at work.

Her professional career put her in the company of major brands and organizations. VPE’s client history has included organizations such as Disneyland, McDonald’s, AT&T and Farmers Insurance, along with numerous government agencies and community organizations.

That professional record speaks for itself.

But when I think about Patricia, some of the things I remember most didn’t happen from a stage or in front of a camera.

I remember the conversations.

Patricia was one of those people with whom you could have a quiet conversation and walk away with a new perspective.

She might share an insight, make a suggestion or point out something you hadn’t considered. These were valuable pieces of information coming from someone with years of experience who was willing to share some of what she had learned along the way.

There was never much fanfare surrounding those moments.

It was simply good advice.

And I appreciated it.

Serving the Market and the Community

Patricia’s career also represents an important chapter in the evolution of communications with the U.S. Hispanic market.

Through VPE, she helped bring stories, information and campaigns to the attention of audiences that historically had often been underserved or overlooked.

That work required more than delivering a message. It required understanding the communities those messages were intended to reach.

Patricia understood that distinction.

She wasn’t simply communicating to the community. She was active in the community.

Throughout her career, she contributed her time, experience and leadership to community-based organizations, civic efforts and causes. That involvement provided a perspective that couldn’t simply be learned by studying demographics or reading a marketing report.

She knew the people. She knew the organizations. She understood the marketplace and she understood the value of relationships.

Pictured among Hispanic Lifestyle’s 2017 Latinas of Influence is
Patricia Perez (is standing in the back row).

Documenting the Journey

For more than three decades, our cameras, microphones and pages have documented the people and organizations influencing our communities.

Patricia and VPE are part of that history.

VPE Communications was recognized through Hispanic Lifestyle’s Business: Surviving to Thriving series, which celebrated businesses demonstrating longevity, adaptability and the ability to grow through changing economic conditions and marketplaces.

In 2017, Hispanic Lifestyle recognized Patricia Pérez as a Latina of Influence, acknowledging her professional accomplishments, leadership and commitment to community.

That year, we also sat down with Patricia for an interview, giving her an opportunity to share some of her experiences and perspective in her own words.

Setting the Standard

There is another part of Patricia’s career worth recognizing.

She demonstrated that it was possible to operate at the highest levels of the communications industry, work with major corporate and institutional clients, and remain genuinely connected to the community.

That matters.

Influence isn’t simply about having access to important rooms. It’s also about what you bring into those rooms, the perspectives you represent and what you do with the opportunities you’ve earned.

Patricia helped set that standard.

Her retirement also represents another measure of professional success:

What she helped build continues.

VPE Communications now enters its next chapter under the leadership of longtime VPE professionals Maricela Cueva and Lorena Alamillo. Their opportunity is to build upon a foundation developed over nearly four decades while defining what comes next for the organization.

We look forward to documenting that journey.

A Milestone Worth Recognizing

We often talk about standing on the shoulders of the people who came before us.

People like Patricia helped create a foundation upon which others can continue to build.

They opened doors. They developed relationships. They demonstrated the importance and economic influence of the U.S. Hispanic market. They gave their time and experience to organizations and communities.

And sometimes, away from the cameras and microphones, they quietly shared what they had learned with someone else who could benefit from their experience.

The responsibility for those who follow isn’t simply to admire what was built.

It is to build upon it.

That’s how influence continues.

That’s how a legacy grows.

And that’s why Patricia Pérez’s retirement deserves to be recognized as a milestone.

Patricia, from all of us at HL Media Network, congratulations on a job well done.

Thank you for your service to our community, for the conversations and insights shared along the way, and for helping create a foundation upon which others can continue to build.

You have set a standard and built a career to be proud of.

We wish you much happiness and success in whatever comes next.

EDITOR NOTES 

Culture & Influence is about more than documenting what is happening today. It is about preserving the stories of the people who helped create the opportunities we experience today and documenting those who will build upon them tomorrow.

Our history with Patricia Pérez and VPE Communications spans many years. We recognized their accomplishments, recorded their perspectives and watched their influence within the community.

Today, HL Media Network has the privilege of returning to that archive to recognize another milestone.

That is why we document.

Because today’s interview, photograph or conversation eventually becomes part of the record of who we were, who helped shape our communities and how the next generation moved the story forward.

What’s Next for VPE

As VPE Communications begins its next chapter under the leadership of Maricela Cueva and Lorena Alamillo, HL Media Network looks forward to continuing the conversation. In an upcoming Culture & Influence feature, we’ll introduce VPE’s new leadership and explore their vision for building upon the organization’s legacy and what’s next.

Video interview with VPE posted in 2014

Milestone | Judith Valles

Milestone | Judith Valles

Jul 7, 2026 | Culture and Influence, Milestone

HL | Milestone Series

Milestone | Judith Valles

For generations, Mayor Judith Valles represented the very best in public service. As an educator, trailblazer, and the first Hispanic elected Mayor of the City of San Bernardino, she dedicated her life to expanding opportunities for others while inspiring future leaders through her example.

Article/Commentary by
Richard Sandoval

Mayor Judith Valles
1933–2026
Educator • Mayor • Mentor • Trailblazer

er influence extended well beyond City Hall. She believed in education, invested in people, and demonstrated that leadership is rooted in character, service, and a genuine commitment to improving the lives of others.

Those who knew her admired her accomplishments.

Those who met her remembered her presence.

A Leader Who Left an Impression

My first introduction to Judith Valles came long before Hispanic Lifestyle existed.

A newly made friend, Raven Workman Lopez, encouraged me to attend a political fundraiser for Esther Estrada, who was running for office in the City of San Bernardino.

She offered one simple piece of advice:

“Look for Mary Figueroa. She’s good people and she’ll take care of you.”

She was right.

That evening became one of the pivotal moments in my career.

Around that table I met people like Mary Figueroa, who would later become President of the Riverside Community College District Board of Trustees, and Andres Soto, then President of the Greater Riverside Hispanic Chamber of Commerce. More importantly, I found myself surrounded by people who believed community leadership wasn’t simply a title—it was a responsibility.

Among them was Judith Valles.

At the time, she was already an accomplished educator and academic leader.

What I remember most wasn’t her title.

It was her presence.

She possessed a quiet confidence.

She spoke with clarity and purpose.

She carried herself with grace, dignity, and professionalism.

She didn’t need to command the room.

The room naturally listened.

Breaking Barriers

Born in 1933 in San Bernardino, California, to Mexican immigrant parents, Judith Valles believed deeply in the transformative power of education.

Her career began in the classroom before advancing into educational leadership, eventually becoming President of Golden West College, where she made history as the first Latina to lead a California community college.

In 1998, she again broke new ground when she was elected the first Hispanic Mayor of the City of San Bernardino.

Throughout two terms in office, she championed education, neighborhood revitalization, youth development, economic opportunity, and civic engagement.

Whether serving students or residents, she believed strong communities are built by investing in people.

Supporting a Vision

Years later, as Inland Empire Hispanic Lifestyle Magazine was beginning to take shape, I invited Judith to join an informal advisory board made up of community leaders whose judgment and experience I respected.

She graciously accepted.

When she was elected mayor, she stepped away from the advisory board to focus on serving the City of San Bernardino, but she remained supportive of our mission.

Looking back, I realize she was one of the earliest people who affirmed the vision behind Hispanic Lifestyle.

She helped me believe that the stories of community leaders deserved to be documented not because of who they were, but because of the difference they made.

She later became one of the earliest recipients of our Inland Empire Latina of Influence recognition and returned as a featured speaker during our inaugural Inland Empire Latina Conference.

 Judith Is My Homegirl

One story has stayed with me for decades.

During one of our advisory meetings, Judith mentioned that Stater Bros. Markets Chairman Jack H. Brown had Latino roots.

Some time later I had the opportunity to briefly meet Mr. Brown and shared what Judith had told me.

He smiled and simply replied:

“Judith is my homegirl.”
— Jack H. Brown, Chairman, Stater Bros. Markets

Those four words said everything.

They reflected the genuine respect and affection Judith Valles earned throughout her lifetime.

HL Archive

Mayor Judith Valles addresses attendees during HL’s inaugural Inland Empire Latina Conference in 1999. Long before HL became a statewide and national platform, she encouraged our mission to recognize, celebrate, and document leadership throughout our communities.

Her Legacy Lives On

Mayor Judith Valles passed away in 2026, leaving behind a remarkable legacy of education, public service, and community leadership.

But perhaps her greatest legacy cannot be measured by elections won or titles held.

It lives in the students she encouraged.

The neighborhoods she served.

The leaders she mentored.

And in those of us who looked at her example and believed our communities deserved to have their stories preserved.

For me, Mayor Judith Valles was one of those people.

She helped shape the editorial philosophy that has guided Hispanic Lifestyle for more than three decades.

Mayor Judith Valles…

You were a role model to me.

Thank you for believing in our community.

Thank you for believing in our work.

And thank you for inspiring one young publisher to believe these stories were worth telling.

“Leadership is not defined only by the offices people hold, but by the lives they inspire.

That is how I will always remember Mayor Judith Valles.”

— Richard Sandoval, Founder & Publisher, HL

Milestone Timeline

1933
Born in San Bernardino, California.

Education
Began her career as an educator before serving in numerous academic leadership roles.

1988
Appointed President of Golden West College, becoming the first Latina to lead a California community college.

1998
Elected the first Hispanic Mayor of the City of San Bernardino.

1999
Featured speaker at HL’s inaugural Inland Empire Latina Conference and an early supporter of the vision behind Inland Empire Hispanic Lifestyle Magazine.

2000
Recognized as one of Inland Empire Hispanic Lifestyle’s earliest Latina of Influence honorees.

2002
Re-elected Mayor of the City of San Bernardino.

2003
Awarded Mexico’s prestigious Ohtli Medal for her contributions to education and public service.

2012
Published As My Mother Would Say: Como Decía Mi Mamá.

2026
Passed away, leaving an enduring legacy of leadership, education, and public service.

EDITORIAL NOTES 

Today, as HL begins a new chapter, this article also marks the beginning of HL | Milestone Legacy our commitment to preserving the stories of leaders whose lives have shaped our communities and inspired future generations.

Our responsibility is not to define our community.

It is to document its history, celebrate its achievements, and ensure that the lives of people like Mayor Judith Valles are remembered long after today’s headlines have faded.

Because today’s milestones become tomorrow’s history.

 Richard Sandoval, Founder & Publisher, HL

Defining Wealth in Silicon Valley

Defining Wealth in Silicon Valley

Jul 5, 2026 | Money, Finances & Wealth

HL | Wealth Report

Defining Wealth in Silicon Valley

Latinos are emerging as one of the region’s most influential growth segments shaping wealth through education, ownership, technology, real estate, entrepreneurship, leadership, and culture.

Photos and article by
Richard Sandoval

ilicon Valley is often defined by technology, venture capital, innovation, and global wealth creation. It is a region known for producing ideas, companies, and industries that influence the world.

But the definition of wealth in Silicon Valley is changing.

Wealth is no longer measured only by market valuations, stock options, executive titles, or access to capital. Wealth is also measured by education, ownership, home equity, business growth, leadership, cultural influence, access to networks, and the ability to create opportunity for the next generation.

For the Latino community, this broader definition matters.

“The data gives us context. The leaders give us proof. The stories give us meaning.”

Latinos are not simply participating in the Silicon Valley economy. They are helping shape its future through business ownership, institutional leadership, real estate, technology, workforce development, financial services, entrepreneurship, and culture-driven brands.

That was the larger conversation reflected at the HL | Milestone Series Silicon Valley event, where Hispanic Lifestyle recognized leaders whose stories represent a more complete view of wealth, influence, and legacy.

The evening also included remarks from Luis D. Alvarado of Wells Fargo, who helped frame the economic environment through insights connected to the Wells Fargo Investment Institute’s 2026 Midyear Outlook. The report’s theme, “Keeping discipline in noisy markets,” speaks directly to this moment. It points to a world being shaped by artificial intelligence, geopolitical uncertainty, inflation, energy prices, interest rates, and long-term structural change.

For Hispanic Lifestyle (HL), the takeaway is not investment advice.  The takeaway is context.

Serious conversations about wealth require serious information. They require trusted research, responsible interpretation, and a clear understanding of how economic forces affect families, entrepreneurs, professionals, homeowners, and communities.

That is the purpose of the HL Wealth Report.

We are not telling readers what to invest in. We are highlighting credible research, connecting it to Latino wealth and influence, and encouraging our audience to think more deeply about the forces shaping their future.

In Silicon Valley, one of the clearest forces is artificial intelligence.

According to the Wells Fargo Investment Institute’s 2026 Midyear Outlook, AI and other technology spending are helping shift economic growth from consumer-led activity toward investment-led growth. That includes data centers, power, technology infrastructure, electronic structures, information-processing equipment, and software.

Through the HL lens, this is not only a technology story.

It is a Latino wealth story.

Who will build the next generation of infrastructure?
Who will finance it?
Who will lead the companies connected to it?
Who will prepare the workforce?
Who will own businesses that serve this new economy?
Who will help families understand the opportunities and risks that come with economic change?

These are the questions that matter.

The Wells Fargo outlook also notes that larger companies often have advantages in uncertain markets because they tend to have stronger pricing power, less credit sensitivity, and broader access to financing. That point is especially relevant to Latino entrepreneurs and small business owners. Inspiration alone does not scale a business. Capital readiness, financial relationships, strategic planning, and access to trusted networks matter.

HL | Milestone Honorees recognized in Silicon Valley on June 17, 2026.

Back row: Dr. Marilyn Flores, President of San José City College; Frank Carbajal, Founder of Es Tiempo and the Silicon Valley Latino Leadership Summit; Hilda Ramirez, CEO and Team Leader of Keller Williams Silicon City; and Julian Cañete, President and CEO of the California Hispanic Chambers of Commerce.

Front row: Mauricio, Gabriel and Luis, Founders of Paleta Planeta; Gloria Mirazo Gregor, Senior Market Manager, Wells Fargo; Jazmin Diaz, Founder of Flourish Learning & Development; and Javier Diaz, Founder and CEO of OSI Engineering.

This is where Latino wealth must be understood beyond individual success stories.

The community needs more than visibility. It needs infrastructure.

“Latinos are not a one-size-fits-all market. They are homeowners, investors, executives, founders, creators, travelers, philanthropists, educators, and decision-makers. They are building companies, buying homes, leading institutions, influencing culture, and creating legacy.”

Latino wealth in Silicon Valley is not a future possibility. It is already present.

It is present in education.
It is present in real estate.
It is present in business ownership.
It is present in technology.
It is present in leadership networks.
It is present in financial institutions.
It is present in culture-driven entrepreneurship.
It is present in the families and professionals building legacy one decision at a time.

The opportunity now is to frame these stories properly.

For too long, successful Latino stories have been presented only as inspirational journeys. Inspiration matters, but it is not enough. These stories are also business case studies. They are evidence of a growing consumer segment, a rising professional class, an entrepreneurial engine, and a community with purchasing power, cultural influence, and generational ambition.

This is why brands, financial institutions, real estate developers, technology companies, civic leaders, and luxury companies should pay attention.

Latinos are not a one-size-fits-all market. They are homeowners, investors, executives, founders, creators, travelers, philanthropists, educators, and decision-makers. They are building companies, buying homes, leading institutions, influencing culture, and creating legacy.

Silicon Valley’s next chapter will not be defined by technology alone.

It will be defined by who has access to opportunity.

Who owns businesses.
Who leads institutions.
Who understands capital.
Who builds networks.
Who prepares the next generation.
Who tells the story.

That is why the HL Wealth Report matters.

It allows Hispanic Lifestyle to connect trusted research, real community leadership, and culturally relevant storytelling in a way that extends the conversation beyond the event room.

The data gives us context.
The leaders give us proof.
The stories give us meaning.

Latinos are emerging as one of Silicon Valley’s most influential growth segments.

And the future they are building is already here.

EDITOR NOTES 

HL Wealth Report is an editorial feature from HL | Culture and Influence  focused on wealth, ownership, leadership, and influence in the Latino community. This content is for informational and editorial purposes only and does not provide investment, legal, tax, or financial advice.

Readers should consult qualified professionals before making personal financial decisions.

Additional photos taken at the HL | Milestone Silicon Valley event were taken Lilith Sanchez

HL | Milestone Series – Honors Jazmin Diaz

HL | Milestone Series – Honors Jazmin Diaz

Jun 7, 2026 | Milestone

HL | Milestone Series – Honors Jazmin Diaz

Growth • Purpose • Impact

When Jazmin Diaz founded Flourish Learning & Development, she transformed a lifetime of personal resilience, professional achievement, and leadership experience into a mission dedicated to helping others grow with intention, confidence, and purpose.

As a first-generation Mexican-American, wife, mother of four, author, executive coach, and business leader, Jazmin’s journey reflects the power of perseverance, continuous learning, and a commitment to helping others recognize their potential. Through her work, she has inspired individuals to embrace growth, overcome limiting beliefs, and pursue meaningful success in both life and career.

Jazmin Diaz will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

Throughout her career, Jazmin has demonstrated a unique ability to bridge leadership development, education, business, and community impact. Her professional journey spans more than two decades, beginning in public education where she dedicated herself to serving students and families before transitioning into the technology sector. Today, she serves as Chief of Staff for a leading cybersecurity company, helping executive leadership teams advance organizational strategy, transformation, employee engagement, and operational excellence.

Her passion for personal and professional growth extends beyond the workplace. Through Flourish Learning & Development, Jazmin provides coaching, workshops, keynote presentations, and leadership development programs designed to empower individuals to take ownership of their future and flourish in their own unique journey.

Milestone Moments

• Founder and CEO of Flourish Learning & Development, a leadership development company focused on personal and professional growth.

• Author of Ignite Your Growth: Perspectives and Tactics to Flourish in Life and Career and the Spanish-language companion Enciende tu Crecimiento.

• More than twenty years of leadership experience spanning public education, technology, organizational development, and executive leadership support.

• Serves as Chief of Staff for a leading cybersecurity company, partnering with executives on strategy, transformation, and organizational effectiveness.

• Board Member of the Center for Employment Training (CET), supporting workforce development, skills training, and economic opportunity.

• Mentor, speaker, and advocate dedicated to empowering students, emerging leaders, first-generation professionals, and members of the Hispanic community.

What distinguishes Jazmin’s leadership is her belief that growth is not reserved for a select few it is available to anyone willing to invest in themselves, embrace change, and pursue continuous improvement. Through her coaching, speaking, writing, and community engagement, she has helped countless individuals discover their strengths, build confidence, and create new possibilities for their future.

Her story serves as a reminder that leadership begins with personal growth and that the greatest impact often comes from helping others recognize what is possible within themselves.

As HL  celebrates leadership, influence, and legacy, we are proud to recognize Jazmin Diaz for her commitment to empowering individuals, strengthening communities, and helping others flourish in life and career.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.