HL | BUSINESS 

Las Brewjas Cafe | An Entrepreneurial Dream

An unexpected Sunday morning encounter introduces us to Desiree Silva, a Latina entrepreneur who transformed a used horse trailer into a mobile coffee business serving Southern California communities.

 Article and Photos by
Richard Sandoval

wasn’t looking for a business story on Sunday morning. I was simply attending my son Nicholas’s baseball tournament in Redlands, California.

As families gathered to watch their children compete, a beautifully presented mobile coffee café caught my attention.

It was around 8 a.m., and the business was already serving coffee and other beverages to families attending the tournament.

The presentation was impressive. The mobile café was inviting, thoughtfully decorated, and clearly reflected someone’s pride in their business.

Naturally, my curiosity got the better of me.

I introduced myself to the owner, Desiree Silva, the Latina entrepreneur behind Las Brewjas Cafe, and began asking questions.

How did she get started? How was business going? What did it take to launch a mobile coffee operation?

That’s when I learned something fascinating.

The beautifully presented coffee café had started as a used horse trailer.

Creating Her Own Path

During our conversation, Desiree shared how she purchased a used horse trailer and transformed it into a distinctive mobile coffee business.

Rather than investing in a traditional storefront or established franchise, she took a different approach, creating a business around her own vision.

The result is an attractive mobile café that she transports with her Chevrolet Silverado, allowing her to bring the business directly to customers at community gatherings and special events.

Family also plays an important role.

Desiree explained that her nephew helps with the operation, while her daughters provide additional support during larger events.

What impressed me wasn’t simply the creative transformation of a horse trailer into a coffee business.

It was the entrepreneurial thinking behind it.

Recognizing an opportunity, making an investment, creating something distinctive, and being willing to show up where customers gather.

On this particular Sunday, that meant arriving early to serve families supporting their young baseball players.

For Desiree, it was a business opportunity. For the families attending the tournament, it was a welcome service.

For me, it was another reminder that entrepreneurship takes many forms.

Building a Business, Creating Opportunities

Entrepreneurship doesn’t always begin with a large storefront, an established brand, or an extensive corporate structure.

Sometimes, it starts with an idea, a willingness to invest in yourself, and the determination to create something of your own.

Desiree’s experience reflects that spirit.

Through her business, she has created opportunities to connect with customers, participate in community activities, and build a brand supported by family.

Her entrepreneurial journey is also documented through Las Brewjas Cafe’s social media presence, offering a glimpse into the work, creativity, and experiences behind the mobile café.

It’s a reminder that building a business involves more than selling a product. It’s about establishing relationships, recognizing opportunities, and developing a reputation one customer at a time.

The Stories Around Us

Over the years, HL  has had the privilege of sharing stories about entrepreneurs representing a wide range of industries, experiences, and accomplishments.

Some operate multimillion-dollar enterprises. Others are establishing businesses, developing their customer base, and exploring their next opportunities.

Each has a journey worth discovering.

What I appreciated most about meeting Desiree was the simplicity of the encounter.

There wasn’t a scheduled interview, a prepared list of questions, or an expectation that I would leave with a story.

I noticed an interesting business, introduced myself, and asked a few questions.

In those few minutes, I discovered an entrepreneur whose creativity, determination, and commitment deserved recognition.

Through our Surviving to Thrive series, Hispanic Lifestyle shares the aspirations, accomplishments, and what’s next for business owners and entrepreneurs contributing to the communities they serve.

Some stories begin in corporate offices. Others begin in neighborhood businesses, community gatherings, or, in this case, beside a baseball field on a Sunday morning.

To Desiree Silva and the family behind Las Brewjas Cafe, thank you for the coffee, the conversation, and for sharing a little about your entrepreneurial journey.

We wish you continued success.
Do You Have a Story Worth Sharing? Every business has a story.

Whether you’re launching your first venture, growing an established company, or creating opportunities for your community, Hispanic Lifestyle wants to hear about your entrepreneurial journey.

Through Surviving to Thrive, we share the aspirations, accomplishments, and what’s next for America’s Hispanic entrepreneurs.

Are you a business owner, or do you know an entrepreneur whose story deserves recognition?

We invite you to share your story ideas with HL Media Network.

Find your story at HispanicLifestyle.com.

Las Brewjas Cafe reflects the creativity and entrepreneurial vision of Desiree Silva, whose family-supported mobile coffee operation brings beverages and hospitality directly to community gatherings.

Photo by Richard Sandoval / Hispanic Lifestyle.

THE BUSINESS OF SURVIVING TO THRIVE

Entrepreneurship on Wheels: Creating Your Own Path

For aspiring entrepreneurs, food trucks, mobile coffee trailers, and pop-up businesses offer an alternative to traditional storefronts and franchise operations.

Some entrepreneurs pursue established franchises, investing in recognized brands and operating systems. Others choose to build independent businesses, acquiring equipment, developing their own identities, and making improvements as resources and opportunities allow.

Both approaches require financial commitments, planning, and hard work.

The growing mobile food industry reflects the appeal of taking a business directly to customers.

44,119 U.S. mobile food service workers in 2024

5.3M Hispanic-owned U.S. businesses without paid employees in 2023

496K Hispanic-owned U.S. employer businesses in 2023

Sources: U.S. Bureau of Labor Statistics and U.S. Census Bureau. Hispanic business ownership figures cover all industries, not specifically mobile food businesses.

Bureau of Labor Statistics

Employment in mobile food services grew approximately tenfold between 2000 and 2024, reflecting the industry’s significant expansion.

Bureau of Labor Statistics

For entrepreneurs like Desiree Silva, converting a trailer into a mobile café represents an independent approach to business ownership.

It still requires an investment in equipment, renovations, transportation, permits, supplies, and operating expenses. However, the opportunity to create a distinctive brand and develop the business over time offers another path toward entrepreneurship.

There is no single road to business ownership. Sometimes, creating your own path is part of the journey.

EDITOR NOTES 

Every Business Has a Beginning

One of the things I enjoy most about attending community events is the opportunity to meet entrepreneurs and discover the stories behind their businesses.

During our coverage of Toyota’s Día de los Muertos celebration at Hollywood Forever Cemetery, we met Melissa Rojas, founder of Chasing Camilla.

What stood out to me was how her entrepreneurial journey began with family, creativity, and the determination to build something of her own.

Her story is a reminder that businesses don’t always begin with substantial resources or elaborate plans. Sometimes they begin with a simple idea, encouragement from family, and a willingness to pursue an opportunity.

Through HL | Business, we look forward to sharing more of these conversations and exploring the people, decisions, and experiences behind today’s entrepreneurs.

I welcome your thoughts, ideas, and suggestions for future stories. Whether it’s a personal experience, an inspiring individual, or an important issue affecting our communities, I’d like to hear from you.

Email me at RDS@HispanicLifestyle.com, connect with @HLTV on Instagram, or follow Richard Sandoval on LinkedIn.

Let’s keep the conversation going.