Introducing | Autos • Motion • Mobility

Dec 2, 2025 | Autos • Motion • Mobility

Introducing | Autos • Motion • Mobility

Driving the Future of Culture & Mobility

Hispanic Lifestyle is proud to introduce a new editorial category for our relaunch: Autos, Motion, Mobility, an expansion of our popular The Way We Travel series. This section explores the vehicles, design innovations, and mobility trends shaping how we move through our communities, our travels, and our everyday lives.

From behind-the-wheel moments to concept car revealings at major auto shows, Autos, Motion, Mobility, captures the experiences, technology, and storytelling behind modern transportation all through a culturally driven lens.

For decades, transportation has played a central role in Latino culture, identity, and family life. Whether it’s the daily commute, weekend road trips, exploring our surrounding communities, or attending signature cultural events, how we move is deeply tied to how we live.

This category expands our coverage beyond destinations, highlighting the vehicles and innovations that help us reach them.

“We added Autos, Motion, Mobility because the way we move shapes the way we live. Our community is one of the most influential consumer groups in the automotive market, yet often overlooked in mainstream coverage. This category allows us to deliver meaningful insights, real experiences, and accessible information that help our viewers make informed decisions whether they’re exploring new vehicles, planning travel, or navigating the innovations shaping mobility today.”

Richard Sandoval

President , Hispanic Lifestyle

Why Autos, Motion & Mobility?

The Latino community represents one of the fastest-growing and most influential consumer groups in the automotive market. From first-time buyers to multi-generational households, Latinos over-index in:

New vehicle purchases
EV adoption and interest
Road travel and family exploration
Auto show attendance and cultural car events

Despite this influence, mainstream automotive platforms rarely speak directly to the Latino experience or highlight the cultural aspects of mobility.

Autos, Motion & Mobility fills that gap.

This category will bring together everything from automotive lifestyle coverage to mobility innovation, supported by exclusive photography and video from our team, including media day access and industry events.

What You Can Expect

Behind-the-Wheel Experiences

Hands-on impressions, performance insights, and lifestyle-focused reviews that highlight how vehicles fit Latino families, professionals, and adventure-seekers.

Design & Innovation

Features on concept cars, EV technology, and future mobility solutions unveiled at events like AutoMobility LA.

Exclusive Photo & Video Coverage

Produced content offering a behind-the-scenes look at automotive showcases, press previews, and cultural car gatherings.

Travel + Mobility

Stories blending vehicles with destinations exploring how motion enhances the travel experience.

Market Influence

Insights into Latino consumer trends, spending power, and the growing impact of our community within the automotive and mobility industries.

Through the Lens of Culture & Influence

Our commitment remains centered on capturing the stories and experiences of our community. With Autos, Motion & Mobility, we expand that storytelling into the spaces where innovation, lifestyle, and exploration meet.

As a media brand grounded in Culture & Influence, we see mobility not just as transportation, but as opportunity, access, and experience. The vehicles we drive and the roads we travel tell stories about who we are and where we are going.

This category allows us to highlight those journeys with a fresh, dynamic perspective.

Stay Tuned for First-Look Features

Our upcoming coverage includes:

First impressions from AutoMobility LA
Photo galleries of concept vehicles and design showcases
“Behind the Wheel” reflections
EV and sustainable mobility features
Interviews with industry experts and brand representatives

New stories, videos, and reels will be featured regularly across HispanicLifestyle.com, InlandValleyLiving.com, and our social channels.

Partnership Opportunities Available

Autos, Motion & Mobility is Hispanic Lifestyle’s dedicated coverage of the vehicles, design innovations, and mobility trends shaping how we move through the world. From behind-the-wheel experiences to concept car unveilings and EV developments, this category delivers trusted editorial insight directly to one of the automotive industry’s most influential and underserved audience segments Latino consumers.

Latinos are among the fastest-growing new car buyers in the U.S. and play a central role in shaping automotive culture, especially in states like California, Texas, and Florida. Yet few media platforms speak authentically to this market.

Autos, Motion & Mobility bridges that gap with meaningful stories, exclusive photography, accessible reviews, video content, and commentary that reflect the interests and real-world experiences of our community.

Consumer Insights | Audience & Market Influence

Latino consumers represent enormous potential for the automotive and mobility sectors:

1 in 4 new car buyers in the U.S. is Latino
Above-average interest in EVs and hybrid vehicles
Strong participation in car culture and auto showsOver-index in family travel and road experiences
Rapid adoption of new mobility technologies

Our audience includes:

Families looking for reliable, feature-rich vehicles
Young professionals entering the car-buying market
EV and tech-forward consumersBusiness owners managing fleets or commercial mobility
Car enthusiasts and cultural automotive communities

This category gives sponsors direct access to a growing, motivated, and engaged consumer base.

Sponsorship Opportunities

Presenting Sponsor — Autos, Motion & Mobility

$25,000 Annually

Category Naming Rights
“Autos, Motion & Mobility presented by [Brand]”

Includes:

Exclusive naming rights on all category pages
Four (4) sponsored video features annually
Co-branded coverage at AutoMobility LA or similar events
Quarterly behind-the-wheel sponsored reviews
Brand logo on every article and video
Dedicated newsletter feature in Culture & Influence Update
Category banner placement year-round
Social media amplification across all platforms

Best for: Auto manufacturers, national brands, EV leaders, insurance companies, mobility tech.

Mobility Innovation Partner

$10,000 Annually

Includes:

Two (2) sponsored editorial features
One (1) co-branded video segment
Logo placement on category page
Banner rotation within the category
Inclusion in two newsletters
Social media integrations

Best for: EV charging companies, ride-share platforms, tech mobility brands, electric scooter/bike companies.

Behind-the-Wheel Feature Sponsor

$5,500 Per Campaign

Includes:

One fully produced behind-the-wheel review
Video reel for social media
Article + photo gallery
Sponsor mentions in newsletter
Cross-platform content sharing

Best for: Local dealerships, regional auto groups, community partners, accessory brands.

Auto Show Partner Package

$7,500 Per Event

Includes:

Branding during LA Auto Show coverage
Logo placement on all auto show articles
Dedicated 60-second video recap
Sponsored photo highlight
Social media story and post integrations

For more details or customize a sponsorship package, please contact Richard Sandoval at RDS@Hispaniclifestyle.com

Introducing | Culture & Influence Update

Dec 2, 2025 | Culture and Influence

Introducing | Culture & Influence Update

Your bi-weekly guide to the stories, people, and experiences shaping our community.
HispanicLifestyle.com | InlandValleyLiving.com

Hispanic Lifestyle, a leading voice in storytelling and community-focused media for more than 30 years, is proud to announce the launch of its newly reimagined bi-weekly newsletter: Culture & Influence Update.

The Culture & Influence Update is designed to bring readers the latest stories, videos, interviews, features, and community highlights from HispanicLifestyle.com and InlandValleyLiving.com, delivering a unified editorial experience that reflects the people, culture, and innovations shaping Latino life across the country and especially throughout Southern California.

“Our community deserves trusted content that reflects both our cultural influence and our everyday experiences. The Culture & Influence Update gives our readers a curated, inspiring, and informative look at the stories we’re producing across business, lifestyle, health, finance, travel, and more.”

Richard Sandoval

President , Hispanic Lifestyle

A Fresh Editorial Approach Rooted in Culture & Influence

The launch of the Culture & Influence Update represents a major step in Hispanic Lifestyle’s platform evolution, aligning with its strengthened editorial mission:

To capture, showcase, and celebrate the culture and influence of the Latino community.

Every issue will feature a curated collection of:

Top stories and features from HispanicLifestyle.com
Business, community, and regional highlights from InlandValleyLiving.com
Insights from newly launched categories including
Money, Finances & Wealth,
Health & Wellness,
Fashion & Beauty,
Auto & Mobility, and
The Way We Travel
Video interviews and podcast segments from Creative Conversations and the upcoming Culture & Influence Video Podcast
Event announcements including
the Culture & Influence Awards, and
Women | Business | Wellness Summit
HL Partner Network highlights featuring businesses, nonprofits, and organizations making an impact

With its new name and expanded editorial approach, the newsletter becomes the central hub that connects the full Hispanic Lifestyle ecosystem digital, video, events, and regional storytelling.

Serving a Growing and Influential Audience

Hispanic Lifestyle reaches a broad and engaged readership:

Over 3 million website visitors annually
11 million+ page views
An audience that is 70% Latina decision-makers between ages 30–55
Strong video engagement through HLTV, YouTube, and social platforms
A growing Inland Empire audience through InlandValleyLiving.com

The Culture & Influence Update will serve as the bi-weekly touchpoint for these audiences, offering both inspiration and practical insight.

Opportunities for Partners

Organizations, corporations, and community partners will have the opportunity to connect with Hispanic Lifestyle’s readership through:

Newsletter sponsorship
Featured partner stories
Video integrations
Content collaborations
Participation in the HL Partner Network

For partnership inquiries, please contact: Richard Sandoval, @ RDS@Hispaniclifestyle.com

Partnership Opportunities Available

The Culture & Influence Update is our bi-weekly email newsletter connecting readers to stories, video features, and events from HispanicLifestyle.com and InlandValleyLiving.com.

Our audience includes:

Latino professionals, executives, and entrepreneurs
Community leaders, nonprofits, and public agencies
Women 30–55 who are primary decision-makers in the home

Sponsorship Opportunities

Sponsorship Options:

Level	Rate (Example)	Includes
Presenting Newsletter Sponsor	$2,500 / month	“Presented by” branding on header, sponsored message block, logo + link, mention in social posts promoting the newsletter
Edition Sponsor	$750 / issue	Sponsor block (mid-newsletter), logo + link, 1 short call-to-action paragraph
Partner Mention	Included in HL Partner Network tiers	Logo in footer + link to Partner page

57th Annual Aztec Awards hosted by the Mexican American Opportunity Foundation (MAOF)

Oct 27, 2025 | Community

57th Annual Aztec Awards hosted by the Mexican American Opportunity Foundation (MAOF)

Honoring Five Latino Leaders in a Night of Legact, Purpose and Community.

Friday night at,the Beverly Hilton was the site of a moving celebration of Latino excellence as the Mexican American Opportunity Foundation (MAOF) hosted the 57th Annual Aztec Awards, honoring trailblazing leaders who have left an indelible mark on their communities and industries.

THe evening was filled with purpose, recognition, and celebration, the organization paid tribute to five individuals whose work embodies the mission of empowerment and equity that has defined MAOF for over six decades:

Hilda L. Solis, Los Angeles County Supervisor, First District – recipient of the Dionicio Morales Lifetime Achievement Aztec Award.
Teresa Romero, President of United Farm Workers – recipient of the Labor Rights Aztec Award.
George Lopez, Emmy-winning comedian and actor – recipient of the Entertainment Aztec Award.
Saúl “Canelo” Álvarez, World Champion Boxer, Sports Aztec Award.
Alfred Fraijo Jr., Founder of Somos Group – recipient of the Community Service Aztec Award.

One of the most resonant messages of the night was that in challenging times, the greatest strength for the Latino community lies in unity and pride. The ceremony was a heartfelt celebration of Latin American heritage in Los Angeles County and the United States, underscoring that the future is bright when we move forward together.

“Each honoree represents the values we strive to uphold: leadership, service, and the advancement of opportunity,” said Jerry Velasco, Chairman of the MAOF Board of Directors. “The Aztec Awards are our way of recognizing those who build the future while honoring the legacy of our founder, Dionicio Morales.”

The event, presented by MAOF Properties, Inc., featured a red carpet arrival, gourmet dinner, live performances, and a warm gathering of civic leaders, business figures, celebrities, and supporters of Latino advancement.

The highlight performance of the night came from Mexican-American artist Lupita Infante, a current Latin GRAMMY nominee, who delivered a majestic show alongside her mariachi, celebrating rancheras and the richness of Mexican music.

Mr. Rudy Beserra, a longtime Latino advocate and Senior VP of Latin American Affairs at Vensure Employer Services, returned as Chair of the event: “The Aztec Awards are a powerful reminder of how far we’ve come as a community, and how far we can go when we lead with conviction and unity,” said Beserra.

MAOF CEO Dr. Ciriaco “Cid” Pinedo added: “This year’s honorees exemplify excellence in action. It’s a privilege to gather and celebrate individuals who are not only shaping the present but paving the way for generations to come.”

Founded in 1963 by civil rights leader Dionicio Morales, MAOF is one of the largest Latino-serving nonprofit organizations in the United States, providing services to more than 125,000 individuals annually across eight California counties. Its programs span early childhood education, senior services, workforce development, and community partnerships.

The Aztec Awards continue to be a cornerstone of MAOF’s commitment to honoring leadership and promoting empowerment through community-driven impact.

Home Tu Casa | Celebrating the Journey of Home

Oct 1, 2025 | Home Tu Casa

Home Tu Casa | Celebrating the Journey of Home

Hispanic Lifestyle proudly launched its newest series, Home, Tu Casa, at the historic Artes de La Rosa Cultural Center for the Arts in Fort Worth, Texas. This debut live event brought together homeowners, community leaders, local businesses, and nonprofit organizations to celebrate the journey of home the milestones, traditions, and investments that turn a house into a home.

Home, Tu Casa is a lifestyle series created by Hispanic Lifestyle and produced by ReWork Media Group, to highlight the spaces we live in and the stories that shape them. The series focuses on the “journey of home” from decorating, remodeling, and entertaining to financial planning and cultural traditions that define our communities.

Our mission is simple:

Celebrate the cultural connections tied to your home.
Showcase DIY projects, décor inspiration, cooking, entertaining tips, and investment strategies for homeowners.
Elevate stories of small business owners and families who embody resilience and success their “Business of Surviving to Thrive” journeys.
Every episode explores how our homes reflect our heritage, ambitions, and the memories that bring families together.

“Homeownership is more than just buying property it’s about creating a foundation for families to thrive and build a future. With Home, Tu Casa, we aim to celebrate the stories, traditions, and practical steps that empower homeowners to create stability and generational wealth. Our mission is to inspire and educate while honoring the cultural connections that make a house truly a home.”

Richard Sandoval

Producer, Home, Tu Casa, Hispanic Lifestyle

Concept: Building Generational Wealth through Homeownership

1. Introduction to Generational Wealth
Generational wealth refers to financial assets including real estate that are passed down from one generation to the next.
Owning a home is one of the most accessible and proven ways to build long-term financial security.

2. The Role of Homeownership
Equity Building: Every mortgage payment increases a homeowner’s equity, which grows over time.
Appreciation: Real estate often increases in value, creating a lasting asset for future generations.
Stability: Homeownership provides a stable living environment, reducing housing costs compared to renting over the long term.

3. Barriers and Opportunities
Access to financing, understanding credit, and making informed purchasing decisions remain key challenges for many families.
Education about programs, incentives, and strategies to maintain and improve property value is essential to turning homeownership into a wealth-building tool.

4. Cultural and Community Impact
Homeownership strengthens families and communities by fostering pride, stability, and a sense of belonging.
In many Latino and multicultural households, homes also serve as gathering spaces that reflect cultural traditions.

5. Home, Tu Casa’s Mission
Through panels, DIY demonstrations, and expert interviews, the series focuses on practical tips and inspiring stories to help homeowners:

Purchase and maintain their first home.
Use home equity as a financial resource.
Pass wealth and property to future generations.

Fort Worth Debut Highlights

The Fort Worth debut of Home, Tu Casa Live was more than a launch event—it was a community celebration. Guests experienced live panels, DIY demonstrations, and conversations designed to educate, inspire, and empower homeowners.

Key Themes and Segments Captured:

The Power of Homeownership – A lively panel highlighting the importance of education, financing, and family traditions in achieving homeownership.
Culture-Inspired Home Décor – Showcasing how cultural heritage influences interior design choices and fosters a sense of belonging.
Investment Strategies for Homeowners – Practical tips on building equity and creating long-term financial stability.
Home Maintenance & DIY Tips – Guidance on preserving and improving your home’s value over time.
Food & Entertaining – From mixing signature cocktails to preparing flavorful dishes, these segments celebrated the role of food in bringing people together.

Down the Road

The Fort Worth launch of Home, Tu Casa is just the beginning. Future episodes will continue to highlight regional stories, décor trends, culinary traditions, and strategies to build wealth through homeownership.

This series is designed to be interactive, and we invite homeowners, experts, and community members to share their stories and insights.
If you have a story idea or want to be part of Home, Tu Casa, visit www.HispanicLifestyle.com and reach out to us.

Home, Tu Casa reflects the core of what Hispanic Lifestyle stands for: “Celebrating the Journey that Makes Home, Tu Casa.”
Stay tuned for upcoming episodes and features captured in Fort Worth stories of resilience, creativity, and community that prove every journey begins with a key.

EXCLUSIVE PHOTOS FROM OUR FORT WORTH DEBUT

2025 Home Tu Casa Live | Fort Worth, Texas

Do It Youself – TOP TIP

Andres Chavez: Executive Director of the National Chavez Center

Sep 18, 2025 | Community

At just 31 years old, Andres Chavez has established himself as a respected nonprofit and civic leader, earning recognition as a strategic thinker, natural organizer, and trusted mobilizer. As Executive Director of the National Chavez Center, he oversees the arm of the Cesar Chavez Foundation dedicated to sharing his grandfather’s legacy and values across the nation.

University president Lynnette Zelezny described him as “a very strategic and brilliant thinker [and] a magnet [who] has that ability to bring people together.” Los Angeles Times columnist Gustavo Arellano noted that Chavez has “already made a name for himself in the Central Valley beyond his pedigree.”

Andres Chavez will be a featured speaker at the Rialto Unified School District’s 18th Annual Family Summit, taking place on Saturday, October 25, 2025, from 9:00 a.m. to 2:30 p.m. at W.A. Carter High School. The event will include community organizations, a College and Career Fair, and a series of family workshops.

Leadership and Impact

Chavez directs the Center’s strategic vision, daily operations, and partnerships while managing a staff of 30 and $25 million in assets. Under his leadership, the organization is advancing major initiatives, including:

Multi-year observances leading up to Cesar Chavez’s Centennial in 2027, expected to reach millions.
Establishing an archives and preservation unit to collect and protect historical assets tied to Chavez, the farm worker movement, and American history.
Operating a full-service conferencing and hospitality center in Keene, California.

As a partner with the National Park Service at the Cesar E. Chavez National Monument, Chavez has coordinated cultural events, community observances, and exhibits. His leadership has helped secure over $20 million in gifts and launched innovative collaborations with universities, nonprofits, businesses, and civic organizations nationwide.

Civic Engagement and Service

Chavez is frequently sought out for his insight and leadership on projects of national importance. He organized California’s largest mass COVID-19 vaccination clinic for farm workers, coordinated a visit there by First Lady Dr. Jill Biden, and worked closely with the White House. He also managed complex logistics for the United Farm Workers’ 2022 and 2025 marches, which together drew more than 15,000 participants.

Personal Background

A Kern County native, Chavez graduated magna cum laude from California State University, Bakersfield. Deeply engaged in civic, educational, and political affairs, he serves on prestigious boards and is an outspoken advocate for Latino causes, especially in spaces where Latinos continue to face systemic challenges.

Recently married, Chavez lives in Bakersfield with his wife, Elizabeth Chavez, a school psychologist.

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