A Changing Economic Story

A Changing Economic Story

ISSUE 03 | September 2026

A CHANGING ECONOMIC STORY

Message from Richard Sandoval

Culture shapes what we value, how we live, and where we go next. In this edition of Culture & Influence, we explore that connection through stories of economic influence, personal adaptation, and distinctive experiences.

The Renaissance of the U.S. Hispanic Consumer opens a conversation about a market whose influence continues to evolve. Our New York spotlight brings together 500 Feet From Times Square and A $65 Million View of Manhattan, offering two perspectives on one of the world’s most compelling cities.

In Lucy Wu | Adapting to What’s Next, the focus turns to navigating change, while Milos | Experience the Unexpected invites us to approach discovery with an open mind.

Together, these stories reflect the curiosity behind Culture & Influence: an interest in the people, places, and ideas shaping our lives and the possibilities they reveal.

Thank you for joining us.

Richard Sandoval
Publisher
HL | Culture & Influence – HL | Media Network

About the Cover Photograph

 16th Avenue Tiled Steps
Located on Moraga St. between 15th & 16th Ave.
San Francisco CA USA  
Photographed by Richard Sandoval | June  2026

Art and community come together at San Francisco’s 16th Avenue Tiled Steps, where 163 mosaic-covered steps trace a vibrant journey from the sea to the stars. Designed by artists Aileen Barr and Colette Crutcher, this Golden Gate Heights landmark celebrates the beauty neighbors can create together.

FEATURED ARTICLES

ON THE MENU
Milos | Experience the Unexpected

THE WAY WE TRAVEL
500 Feet From Times Square

SPOTLIGHT
Lucy Wu | Adapting to What’s Next

INSIGHTS
Becoming Part of the Conversation

The Renaissance of the U.S. Hispanic Consumer

REAL ESTATE
A $65 Million View of Manhattan

Summer Vacation 2026

Summer Vacation 2026

ISSUE 02 | August 2026

SUMMER VACATION

Message from Richard Sandoval

Looking Back. Looking Around. Looking Forward.

ne of the things I have always enjoyed about what we do is that you never quite know where the next story will take us.

 In this edition of HL | Culture & Influence, we recognize the career and contributions of Patricia Pérez as she begins her next chapter. We travel to Los Cabos, not looking for a story, but discovering one during a summer family vacation. We consider what happens to our communities when familiar local voices suddenly go silent. We reach into the Hispanic Lifestyle archives to revisit Halloween memories from Disneyland that, more than a decade later, continue to find a new audience.

Leadership. Travel. Media. Culture. Memories.

On the surface, they may seem like very different stories. I believe that is precisely the point.

This edition gives us an opportunity to look back at the people and moments worth remembering, look around at the places and changes shaping our experiences today, and look forward to the stories still waiting to be discovered.

For more than 30 years, Hispanic Lifestyle has been about discovering, documenting and sharing the people, places, organizations and experiences that define our communities. Culture & Influence brings those stories together some new, some rediscovered, and all worth sharing.

We invite you to settle in and enjoy the stories.

Richard Sandoval
Publisher
HL | Culture & Influence – HL | Media Network

About the Cover Photograph

Los Cabos, Mexico
Photographed by Richard Sandoval | August 2026

While walking through Hilton Los Cabos, I noticed several hallways and passageways that opened to magnificent views of the property and the landscape beyond. It was not lost on me what the architects and designers were trying to accomplish. The architecture seemed to intentionally frame each view, allowing the artwork, furnishings, natural light and surrounding landscape to complement one another.

These are carefully designed commercial spaces, yet nothing felt accidental. Everything seemed to work together. This photograph captured one of those moments when architecture, art and the natural beauty of Los Cabos became part of the same composition.

FEATURED ARTICLES

COMMUNITY
When Local Voices Go Silent

FROM OUR ARCHIVES
Disneyland Halloween 2009

THE WAY WE TRAVEL
Los Cabos

SPOTLIGHT
Westchester County, NY

PATRICIA PÉREZ
Setting the Standard

SPOTLIGHT
Flour, Faith and Sugar

The Way We Travel | Los Cabos

The Way We Travel | Los Cabos

HL | The Way We Travel

The Way We Travel | Los Cabos

We weren’t looking for a story. We were just on summer vacation and then one thing led to another.

Photos and article by
Richard Sandoval

This vacation wasn’t supposed to be Los Cabos.

We had been looking at another destination, somewhere within driving distance of our Southern California home. Then we started doing what families do when planning a vacation: we did the math. By the time we compared the costs and considered what we actually wanted from those four days, returning to Mexico wasn’t only within our budget it sounded more like a vacation.

So, Los Cabos it was.

There wasn’t an agenda. We arrived, found something to eat, changed into our swimming trunks and got into the water. Later that evening, we ordered room service, rested and reserved a cabana for the following day. In one form or another, that’s how the next four days unfolded: we ate, swam, relaxed and figured out tomorrow when tomorrow arrived.

HL | STUDIO • 4k

A One-Minute Visual Story

Voiceover • Photography • Music

A production of HL Studios | HL Media Network

August 2026
Los Cabos, Mexico

It Takes Me a While to Disconnect

Even on vacation, I’ll find myself walking around noticing things. I’ll wonder how something works, start thinking about an idea or see something that sends my mind in a completely different direction.

Eventually, I slow down.

Water helps.

Warm water helps even more.

I always find it amusing when someone at a resort asks where we’re visiting from.

“Southern California.”

Then comes the inevitable question: Don’t you have beaches there?  Of course we do. We have some beautiful beaches. But they’re not like these.

There is something about getting into warm water, looking toward the horizon and realizing there really isn’t anywhere else you need to be.  At least not today.

Returning to Cabo

We had visited Cabo San Lucas before, around 2023.  There was plenty we enjoyed about that first trip. Beautiful beaches. Jet skiing. Snorkeling. Walks along the beach and around the marina. We ate at The Office, the well-known beachfront restaurant a colleague had recommended, and thoroughly enjoyed it.

Our resort experience on that trip was less memorable. The room was fairly basic, the food wasn’t particularly good and there were some challenges with the property. There’s no reason to identify it now. Resorts change, management changes and sometimes you simply experience a property at the wrong time.

What mattered was that we enjoyed Cabo enough to know we’d eventually return.

This time, however, we stayed at Hilton Los Cabos, along the resort corridor between Cabo San Lucas and San José del Cabo.

And this trip felt different.

We Really Didn’t Go Anywhere

It wasn’t until after we returned home that I realized how much of our vacation we’d spent at the resort.

We hardly left.

And nobody complained.

We walked the beach. We spent time in the warm waters of the Sea of Cortez. When we’d had enough of the ocean, there was the pool. When we’d had enough of the pool, we could head back toward the ocean.

Nicholas kept up with his workouts at the fitness center.

We rented a cabana for a day. At roughly $100, it represented good value for us—a comfortable home base with food and beverage service nearby.

We spent time in the adults-only area with its infinity pool, Jacuzzi, cabanas and ocean views.

And sometimes we did absolutely nothing.

That’s allowed on vacation.

The property was family-friendly without feeling chaotic. There were children and teenagers around, but we never encountered the overwhelming party atmosphere that can sometimes change the personality of a resort.

It was comfortable.

And it raised a question I hadn’t really considered while we were there:

Has the resort itself become part of the destination?

The Resort Is No Longer “Base Camp”

My curiosity eventually got the best of me.

After we returned home, we reached out through some of our industry colleagues, which led to a conversation with Antonio, general manager of Hilton Los Cabos.

Antonio brings an interesting perspective to the subject. He previously spent 14 years working in Los Cabos before leaving the area and working in luxury hospitality in Los Angeles. He returned to Los Cabos two years ago.

When I asked how the resort vacation has evolved as Los Cabos itself has evolved, he described a shift that sounded remarkably similar to what our family had just experienced.

“The resort is no longer base camp. It has become part of the destination.”

Years ago, Antonio explained, a resort was often viewed primarily as the place where travelers stayed between excursions. Today, guests are looking for more: dining, wellness, personalized service, meaningful experiences and a sense of place.

He also confirmed that they’re seeing more guests spending time on property.

But he made an important distinction.

“The goal is not to keep people from leaving the resort. It’s to make them feel that they don’t have to leave just to have a memorable day.”

That’s it.

We weren’t avoiding Los Cabos. We simply weren’t waking up every morning wondering where we needed to go. Some days, the answer was nowhere.

And that was perfectly fine.

What Kind of Vacation Do You Want?

Another part of my conversation with Antonio stayed with me.

When people are choosing among the many resorts in Los Cabos, he believes they should begin by asking themselves a simple question:

What kind of vacation do I want?

Look at the location. Look at the beach. Consider the dining choices, service and experiences available on property. Understand what’s included and what isn’t.

But Antonio also suggested understanding something less tangible: the personality of the resort.

A family may be looking for something completely different from a couple. Golfers and fishermen may experience Los Cabos differently than someone whose primary objective is to find a cabana, get into the water and disconnect for four days.

“There are many wonderful resorts in Cabo,” Antonio told me, “but they aren’t interchangeable.”

Our two visits proved his point. Same broader destination. Very different vacations.

A Few Bumps Along the Way

As with most vacations, not everything went exactly as planned not that we really had a plan. We experienced a few minor issues during our stay, but what mattered to us was how they were handled. When something needed attention, the staff responded, listened and worked to make it right. None of those moments defined our experience.  What we remember is a comfortable resort, a beautiful setting and a staff that made us feel welcome throughout our stay.

Of Course, We Ate

Food is always part of the way our family travels. We photographed quite a few meals during this trip, although somehow our room-service dinners escaped the camera. Our package included complimentary breakfast for two, despite three of us staying in the room. It’s one of those details that reminds me why travelers should understand exactly what’s included in a vacation package.

For our final evening, we continued one of our family traditions. We splurged on dinner. This time we chose Vela, the resort’s Italian restaurant. Our entrées generally landed in the high-$30 to low-$40 range in U.S. dollars. It wasn’t inexpensive, and the portions weren’t enormous, but the food was good. A piano player added to the atmosphere.  And on the final night of a summer vacation, atmosphere counts for something.

THE PHOTO JOURNAL

2026 The Way We Travel | Los Cabos

A Few Things We’d Do Differently

We booked our vacation through Costco Travel, something we’ve done on other trips largely because we find the service convenient and reliable.

One thing worth remembering when comparing travel packages is that the first hotel or room option presented isn’t necessarily your only choice. We upgraded our accommodations, and it’s worth looking at those choices and deciding what represents value for your family.

I’d also seriously consider another upgrade next time: private airport transportation.

The flight from San Diego to Los Cabos International Airport was only about an hour and 45 minutes. But driving to San Diego, parking, arriving early for an international flight, flying, retrieving luggage and then traveling to the resort made the door-to-door journey closer to six or seven hours.

Our shared transportation worked fine. But shared transportation also means potentially stopping at other resorts before reaching yours.

Private transportation is an available option when arranging some travel packages, and next time I’d probably spend the extra money.

After a long travel day, there is value in getting into a vehicle and going directly where you’re going.

There’s another airport lesson we learned the hard way during our first Cabo visit.

Follow the instructions provided by your transportation company.

After leaving the baggage area on that first trip, we encountered people who appeared to be directing us toward our Costco Travel transportation.

They weren’t.

We spent a good half hour or more talking with them before realizing they were trying to sell excursions and get us into a timeshare presentation.

And despite believing I’m reasonably savvy when it comes to aggressive salespeople, I got caught up in both.

Lesson learned.

This time, we knew where we were going.

Looking Back From the Water

There was one day when we did venture away from the resort.

Our friends at Los Cabos Tourism arranged a catamaran and snorkeling excursion for us.

It became one of the highlights of the trip.

We were greeted with champagne. There was plenty of food from sliders and chicken sandwiches to shrimp cocktail and a few piña coladas along the way.

Eventually we stopped to snorkel in calm, beautiful water. We didn’t see as many fish as we’d hoped, but that hardly diminished the experience.

And then something happened that I hadn’t expected.

I looked back toward shore.

From the water, you get an entirely different perspective on Los Cabos. Resort after resort stretches along the coastline. Some properties appear enormous. Others seem almost tucked into their surroundings.

Then I saw Hilton Los Cabos.

For several days, we’d been standing on the beach or our balcony looking outward toward the Sea of Cortez.

Now I was on the water looking back.

Same place.

Completely different perspective.

Later, when I told Antonio about seeing his property from the catamaran, he acknowledged that he hadn’t experienced that particular view from the water himself.

He said he wanted to.

Sometimes stepping away from something really does allow you to see it differently.

One Thing Led to Another

That’s really how this entire trip happened.

One thing led to another.

We started by considering a vacation somewhere within driving distance.

Then we did the math.

That led us back to Mexico.

We arrived without much of an agenda. One swim led to another. One meal led to another. We reserved a cabana and figured we’d worry about the next day when the next day arrived.

Somewhere along the way, I started making mental notes.

Those notes led to questions.

Those questions eventually led to Antonio.

And a summer vacation that wasn’t supposed to become a story became one anyway.

Maybe that’s part of returning to somewhere you’ve visited before.

The place may have changed.

The experience may have changed.

And perhaps you’ve changed a little, too.

We didn’t travel to Los Cabos looking for a story.

We went there to spend four days together.

Turns out, that was the story.

This is The Way We Travel

Editor’s Note

HL Media Network paid for our Los Cabos summer vacation. Our accommodations and travel arrangements were booked through Costco Travel; neither Costco Travel nor Hilton Los Cabos sponsored or hosted our stay.

After returning home, our curiosity about the changing resort experience led us to reach out to industry colleagues, resulting in a follow-up interview with Antonio, general manager of Hilton Los Cabos.

The catamaran and snorkeling excursion described in this story was arranged by the Los Cabos Tourism Board.  Photo’s taken on an iphone 17. 

© 2026 HL Media Network Inc. All Rights Reserved.

Milestone | Patricia Pérez: Setting the Standard

Milestone | Patricia Pérez: Setting the Standard

HL | Culture and Influence

Milestone | Patricia Pérez: Setting the Standard

HL Media Network congratulates longtime communications executive, community advocate and 2017 Hispanic Lifestyle Latina of Influence Patricia Pérez as she begins a new chapter following nearly four decades with VPE Communications.

Photos and article by
Richard Sandoval

ome moments deserve to be recognized as milestones. Patricia Pérez’s retirement from VPE Communications is one of them.

For nearly four decades, Patricia built a career in public relations and communications connecting major corporations, public agencies and organizations with the U.S. Hispanic market. Just as importantly, she remained actively engaged with the community-based organizations and causes serving many of those same communities.

As Patricia begins her next chapter, we want to say something very simple:
Congratulations on a job well done. You have built a career to be proud of and thank you for your many years of service to our community.

A Career Built on Relationships

My memories of Patricia go back many years.

I remember crossing paths with her at numerous community events over the years. Her name would often appear on the boards of organizations and community-based initiatives, and there would be many more events, meetings and opportunities to watch Patricia and VPE at work.

Her professional career put her in the company of major brands and organizations. VPE’s client history has included organizations such as Disneyland, McDonald’s, AT&T and Farmers Insurance, along with numerous government agencies and community organizations.

That professional record speaks for itself.

But when I think about Patricia, some of the things I remember most didn’t happen from a stage or in front of a camera.

I remember the conversations.

Patricia was one of those people with whom you could have a quiet conversation and walk away with a new perspective.

She might share an insight, make a suggestion or point out something you hadn’t considered. These were valuable pieces of information coming from someone with years of experience who was willing to share some of what she had learned along the way.

There was never much fanfare surrounding those moments.

It was simply good advice.

And I appreciated it.

Serving the Market and the Community

Patricia’s career also represents an important chapter in the evolution of communications with the U.S. Hispanic market.

Through VPE, she helped bring stories, information and campaigns to the attention of audiences that historically had often been underserved or overlooked.

That work required more than delivering a message. It required understanding the communities those messages were intended to reach.

Patricia understood that distinction.

She wasn’t simply communicating to the community. She was active in the community.

Throughout her career, she contributed her time, experience and leadership to community-based organizations, civic efforts and causes. That involvement provided a perspective that couldn’t simply be learned by studying demographics or reading a marketing report.

She knew the people. She knew the organizations. She understood the marketplace and she understood the value of relationships.

Pictured among Hispanic Lifestyle’s 2017 Latinas of Influence is
Patricia Perez (is standing in the back row).

Documenting the Journey

For more than three decades, our cameras, microphones and pages have documented the people and organizations influencing our communities.

Patricia and VPE are part of that history.

VPE Communications was recognized through Hispanic Lifestyle’s Business: Surviving to Thriving series, which celebrated businesses demonstrating longevity, adaptability and the ability to grow through changing economic conditions and marketplaces.

In 2017, Hispanic Lifestyle recognized Patricia Pérez as a Latina of Influence, acknowledging her professional accomplishments, leadership and commitment to community.

That year, we also sat down with Patricia for an interview, giving her an opportunity to share some of her experiences and perspective in her own words.

Setting the Standard

There is another part of Patricia’s career worth recognizing.

She demonstrated that it was possible to operate at the highest levels of the communications industry, work with major corporate and institutional clients, and remain genuinely connected to the community.

That matters.

Influence isn’t simply about having access to important rooms. It’s also about what you bring into those rooms, the perspectives you represent and what you do with the opportunities you’ve earned.

Patricia helped set that standard.

Her retirement also represents another measure of professional success:

What she helped build continues.

VPE Communications now enters its next chapter under the leadership of longtime VPE professionals Maricela Cueva and Lorena Alamillo. Their opportunity is to build upon a foundation developed over nearly four decades while defining what comes next for the organization.

We look forward to documenting that journey.

A Milestone Worth Recognizing

We often talk about standing on the shoulders of the people who came before us.

People like Patricia helped create a foundation upon which others can continue to build.

They opened doors. They developed relationships. They demonstrated the importance and economic influence of the U.S. Hispanic market. They gave their time and experience to organizations and communities.

And sometimes, away from the cameras and microphones, they quietly shared what they had learned with someone else who could benefit from their experience.

The responsibility for those who follow isn’t simply to admire what was built.

It is to build upon it.

That’s how influence continues.

That’s how a legacy grows.

And that’s why Patricia Pérez’s retirement deserves to be recognized as a milestone.

Patricia, from all of us at HL Media Network, congratulations on a job well done.

Thank you for your service to our community, for the conversations and insights shared along the way, and for helping create a foundation upon which others can continue to build.

You have set a standard and built a career to be proud of.

We wish you much happiness and success in whatever comes next.

EDITOR NOTES 

Culture & Influence is about more than documenting what is happening today. It is about preserving the stories of the people who helped create the opportunities we experience today and documenting those who will build upon them tomorrow.

Our history with Patricia Pérez and VPE Communications spans many years. We recognized their accomplishments, recorded their perspectives and watched their influence within the community.

Today, HL Media Network has the privilege of returning to that archive to recognize another milestone.

That is why we document.

Because today’s interview, photograph or conversation eventually becomes part of the record of who we were, who helped shape our communities and how the next generation moved the story forward.

What’s Next for VPE

As VPE Communications begins its next chapter under the leadership of Maricela Cueva and Lorena Alamillo, HL Media Network looks forward to continuing the conversation. In an upcoming Culture & Influence feature, we’ll introduce VPE’s new leadership and explore their vision for building upon the organization’s legacy and what’s next.

Video interview with VPE posted in 2014

Introducing HL Media Network

Introducing HL Media Network

HL | BUSINESS

Introducing HL Media Network

“Our name has changed over the years, but our purpose never has to discover, document, and share the stories that connect communities.”


Richard Sandoval

Introducing HL Media Network Inc.
Building on three decades of trusted storytelling. Founded in 1995

uilding on Three Decades of Trusted Storytelling

Some journeys begin with a business plan. Ours began with a simple belief.

In 1995, we launched a four-page newsletter called Inland Empire Hispanic Business Update with one goal: to tell stories that mattered to our community. Two years later, that publication evolved into Inland Empire Hispanic Lifestyle Magazine, expanding our editorial vision to celebrate the people, businesses, organizations, and ideas shaping our region.

As technology changed, so did we.

Our storytelling expanded online with HispanicLifestyle.com, allowing us to reach audiences well beyond Southern California. We introduced video, photography, live events, interviews, podcasts, and conversations that connected leaders from across the country. What never changed was our purpose to discover, document, and share stories that create understanding and strengthen communities.

Today, that journey continues under a new name.

HL Media Network represents more than a new brand. It reflects who we have become after more than three decades of growth, learning, and serving our audience. It brings together the work many people already know HispanicLifestyle.com, our live events, editorial publications, photography, video production, and new initiatives under one unified identity.

This evolution also creates room for what’s next.

Through Culture & Influence, we’ll explore the people and ideas shaping our communities. Through the HL| Milestone Series, we’ll continue recognizing leadership and achievement. Through Home TU Casa and future editorial initiatives, we’ll expand conversations that inform, inspire, and connect people across industries and generations.

Our editorial philosophy remains the same: Precision Media bringing together the right audience around the right conversation. We believe great storytelling creates value, builds trust, and strengthens relationships.

While our name has evolved, our mission has not.

For more than 30 years, we’ve been committed to discovering, documenting, and sharing the stories, ideas, achievements, and experiences that connect communities.

We’re excited for what’s ahead, and we’re grateful to everyone who has been part of this journey.

Welcome to HL Media Network.

Signiture activities of HL Media Network

Since 1995

  • Founded as Inland Empire Hispanic Business Update (1995)
  • Launched Inland Empire Hispanic Lifestyle Magazine (1997)
  • Introduced HispanicLifestyle.com (1999)
  • Introduced our Latinas of Influence series
  • Expanded into national editorial coverage, photography, video production, and live experiences
  • Today, united under HL Media Network Inc.