Valeria Esparza-Chavez | Remembering the Sacrifices That Created Opportunity

Valeria Esparza-Chavez | Remembering the Sacrifices That Created Opportunity

HL INSIGHTS

Valeria Esparza-Chavez | Remembering the Sacrifices That Created Opportunity

A Hispanic Heritage Month Story

Photos and article by
Richard Sandoval

or Valeria Esparza-Chavez, Hispanic Heritage Month is personal.

As Vice President and Customer Growth Segments Lead at Wells Fargo, Esparza-Chavez spends much of her professional life focused on expanding economic opportunities for Latino families through homeownership, entrepreneurship, investing and financial education.

But when HL Media Network asked her to share her thoughts about Hispanic Heritage Month, her answer began somewhere much closer to home.

“This month is very personal for me,” Esparza-Chavez said. “As a daughter of immigrants, a first-generation American, first in my family to ever go to college, this is a month about remembering all of the sacrifices that our parents, that our grandparents did for us.”

Watch our conversation with Valeria Esparza-Chavez as she shares what Hispanic Heritage Month means to her. 

Remembering the Sacrifices

For Esparza-Chavez, those sacrifices can be measured in opportunities.

She remembers becoming the first person in her family to work in a corporate environment and the first to have access to benefits that can easily be taken for granted once they become part of everyday life.

“I am filled with gratitude for the opportunities that my parents gave me,” she said.

Today, she sees another generation moving forward.

Esparza-Chavez spoke about watching her own children, nieces and nephews pursue their education and consider opportunities including college and medical school that reflect how much has changed within one family.

It is a perspective that transforms Hispanic Heritage Month from simply looking back at where we came from into considering what comes next.

Creating Opportunity for the Next Generation

That idea also carries into Esparza-Chavez’s professional work.

During our conversation at NAHREP at AVANCE Global in Las Vegas, she spoke about the growing economic influence of the U.S. Latino community and the importance of creating greater access to homeownership, entrepreneurship, financial education and investing.

“We know that Latinos are driving the American economy,” she said.

For Esparza-Chavez, however, the larger economic conversation ultimately comes back to people, families and opportunity.

“As we reflect on our family members, on our parents and grandparents during this Hispanic Heritage Month, let’s think about what we can do for future generations,” she said.

Her message is rooted in gratitude, but it also carries a sense of responsibility.

Previous generations made sacrifices to create opportunities they might never have experienced themselves. The opportunity now is to build upon what they started and consider what we can make possible for those who follow.

Hispanic Wealth Project

Valeria was featured on the platform HispanicWealthProject.org read her story Valeria’s Journey: From El Paso to the C-SuiteFrom First-Gen Dreamer to Seven-Figure Investor: How Valeria Esparza-Chavez Turns Homeownership into Legacy @  https://hispanicwealthproject.org/hispanic-wealth-profiles/valeria-esparza-chavez-homeownership

This conversation was recorded by HL Media Network during NAHREP at AVANCE Global, held September 14–16, 2026, in Las Vegas

EDITOR NOTES 

During NAHREP at AVANCE Global in Las Vegas, HL Media Network had the opportunity to reconnect with friends and colleagues and meet new voices along the way. As we celebrate Hispanic Heritage Month, we asked several of them to share what this time means to them personally. Valeria Esparza-Chavez begins a series of conversations reflecting on family, sacrifice, opportunity and the experiences that continue to shape our community.

 

Milestone | Judith Valles

Milestone | Judith Valles

HL | Milestone Series

Milestone | Judith Valles

For generations, Mayor Judith Valles represented the very best in public service. As an educator, trailblazer, and the first Hispanic elected Mayor of the City of San Bernardino, she dedicated her life to expanding opportunities for others while inspiring future leaders through her example.

Article/Commentary by
Richard Sandoval

Mayor Judith Valles
1933–2026
Educator • Mayor • Mentor • Trailblazer

er influence extended well beyond City Hall. She believed in education, invested in people, and demonstrated that leadership is rooted in character, service, and a genuine commitment to improving the lives of others.

Those who knew her admired her accomplishments.

Those who met her remembered her presence.

A Leader Who Left an Impression

My first introduction to Judith Valles came long before Hispanic Lifestyle existed.

A newly made friend, Raven Workman Lopez, encouraged me to attend a political fundraiser for Esther Estrada, who was running for office in the City of San Bernardino.

She offered one simple piece of advice:

“Look for Mary Figueroa. She’s good people and she’ll take care of you.”

She was right.

That evening became one of the pivotal moments in my career.

Around that table I met people like Mary Figueroa, who would later become President of the Riverside Community College District Board of Trustees, and Andres Soto, then President of the Greater Riverside Hispanic Chamber of Commerce. More importantly, I found myself surrounded by people who believed community leadership wasn’t simply a title—it was a responsibility.

Among them was Judith Valles.

At the time, she was already an accomplished educator and academic leader.

What I remember most wasn’t her title.

It was her presence.

She possessed a quiet confidence.

She spoke with clarity and purpose.

She carried herself with grace, dignity, and professionalism.

She didn’t need to command the room.

The room naturally listened.

Breaking Barriers

Born in 1933 in San Bernardino, California, to Mexican immigrant parents, Judith Valles believed deeply in the transformative power of education.

Her career began in the classroom before advancing into educational leadership, eventually becoming President of Golden West College, where she made history as the first Latina to lead a California community college.

In 1998, she again broke new ground when she was elected the first Hispanic Mayor of the City of San Bernardino.

Throughout two terms in office, she championed education, neighborhood revitalization, youth development, economic opportunity, and civic engagement.

Whether serving students or residents, she believed strong communities are built by investing in people.

Supporting a Vision

Years later, as Inland Empire Hispanic Lifestyle Magazine was beginning to take shape, I invited Judith to join an informal advisory board made up of community leaders whose judgment and experience I respected.

She graciously accepted.

When she was elected mayor, she stepped away from the advisory board to focus on serving the City of San Bernardino, but she remained supportive of our mission.

Looking back, I realize she was one of the earliest people who affirmed the vision behind Hispanic Lifestyle.

She helped me believe that the stories of community leaders deserved to be documented not because of who they were, but because of the difference they made.

She later became one of the earliest recipients of our Inland Empire Latina of Influence recognition and returned as a featured speaker during our inaugural Inland Empire Latina Conference.

 Judith Is My Homegirl

One story has stayed with me for decades.

During one of our advisory meetings, Judith mentioned that Stater Bros. Markets Chairman Jack H. Brown had Latino roots.

Some time later I had the opportunity to briefly meet Mr. Brown and shared what Judith had told me.

He smiled and simply replied:

“Judith is my homegirl.”
— Jack H. Brown, Chairman, Stater Bros. Markets

Those four words said everything.

They reflected the genuine respect and affection Judith Valles earned throughout her lifetime.

HL Archive

Mayor Judith Valles addresses attendees during HL’s inaugural Inland Empire Latina Conference in 1999. Long before HL became a statewide and national platform, she encouraged our mission to recognize, celebrate, and document leadership throughout our communities.

Her Legacy Lives On

Mayor Judith Valles passed away in 2026, leaving behind a remarkable legacy of education, public service, and community leadership.

But perhaps her greatest legacy cannot be measured by elections won or titles held.

It lives in the students she encouraged.

The neighborhoods she served.

The leaders she mentored.

And in those of us who looked at her example and believed our communities deserved to have their stories preserved.

For me, Mayor Judith Valles was one of those people.

She helped shape the editorial philosophy that has guided Hispanic Lifestyle for more than three decades.

Mayor Judith Valles…

You were a role model to me.

Thank you for believing in our community.

Thank you for believing in our work.

And thank you for inspiring one young publisher to believe these stories were worth telling.

“Leadership is not defined only by the offices people hold, but by the lives they inspire.

That is how I will always remember Mayor Judith Valles.”

— Richard Sandoval, Founder & Publisher, HL

Milestone Timeline

1933
Born in San Bernardino, California.

Education
Began her career as an educator before serving in numerous academic leadership roles.

1988
Appointed President of Golden West College, becoming the first Latina to lead a California community college.

1998
Elected the first Hispanic Mayor of the City of San Bernardino.

1999
Featured speaker at HL’s inaugural Inland Empire Latina Conference and an early supporter of the vision behind Inland Empire Hispanic Lifestyle Magazine.

2000
Recognized as one of Inland Empire Hispanic Lifestyle’s earliest Latina of Influence honorees.

2002
Re-elected Mayor of the City of San Bernardino.

2003
Awarded Mexico’s prestigious Ohtli Medal for her contributions to education and public service.

2012
Published As My Mother Would Say: Como Decía Mi Mamá.

2026
Passed away, leaving an enduring legacy of leadership, education, and public service.

EDITORIAL NOTES 

Today, as HL begins a new chapter, this article also marks the beginning of HL | Milestone Legacy our commitment to preserving the stories of leaders whose lives have shaped our communities and inspired future generations.

Our responsibility is not to define our community.

It is to document its history, celebrate its achievements, and ensure that the lives of people like Mayor Judith Valles are remembered long after today’s headlines have faded.

Because today’s milestones become tomorrow’s history.

 Richard Sandoval, Founder & Publisher, HL