HL | Latinas of Influence — Legacy Project

HL | Latinas of Influence — Legacy Project

HL | Latinas of Influence — Legacy Project

For more than three decades, Hispanic Lifestyle has been committed to recognizing the women whose leadership, resilience, and influence have shaped business, culture, and community across the United States. Through this ongoing work, nearly 500 Latinas have been honored each story contributing to a powerful and growing narrative of impact.

Today, that legacy enters a new chapter.

Introducing the HL | Latinas of Influence — Legacy Project

The HL | Latinas of Influence — Legacy Project is a reimagined, living platform designed to preserve, elevate, and expand the stories of Latina leaders whose influence continues to shape our communities and inspire future generations.

This is more than a recognition program. It is an evolving archive of leadership, excellence, and lived experience.

Through updated digital profiles, new editorial features, video storytelling, and national distribution, the Legacy Project ensures that the voices of Latinas past honorees and future trailblazers alike remain visible, relevant, and impactful.

Support the Latinas of Influence | Legacy Project and help preserve and elevate the stories of Latina leaders shaping business, culture, and community. Your sponsorship creates lasting impact and year-round visibility.

“For more than 30 years, HL has had the privilege of telling the stories of extraordinary Latinas whose leadership has shaped our communities. The Legacy Project ensures these stories don’t fade with time. Instead, they live on, documented, accessible, and positioned to inspire the next generation of leaders.”

Richard Sandoval

Founder, President, Hispanic Lifestyle

Why the Legacy Project Matters Now

Latinas are among the fastest-growing and most influential contributors to the U.S. economy, culture, and civic life. Yet their achievements are still too often underrepresented or under-documented.

The Legacy Project addresses that gap by:

  • Preserving legacy through verified digital profiles and editorial features
  • Amplifying influence via national content distribution and social platforms
  • Connecting generations of leaders, mentors, and emerging voices
  • Creating ongoing visibility, not one-time recognition

As Sandoval notes, “Legacy is not about a single moment of recognition it’s about sustained visibility and continued relevance. Our responsibility is to make sure these stories remain part of the cultural record.”

What the Legacy Project Includes

Each Legacy Project profile may include:

  • An updated leadership biography and professional highlights
  • Editorial features aligned with HL’s Culture & Influence coverage
  • Optional short-form video storytelling
  • A Legacy Project digital badge for professional and social use
  • Ongoing visibility through HL platforms and special editorial moments, including Women’s History Month

Together, these elements create a permanent digital footprint that honors where these women have been—and where their influence continues to grow.

A Platform Built on Trust

For more than three decades, HL has served as a trusted voice in the community recognized for thoughtful editorial standards, authentic storytelling, and meaningful relationships.

The Latinas of Influence — Legacy Project builds on that foundation, offering a platform where recognition evolves into long-term visibility, credibility, and connection.

Join the Legacy

The HL | Latinas of Influence — Legacy Project invites past honorees, partners, and supporters to participate in this next chapter ensuring that the stories of Latina leadership are not only remembered, but continuously shared.

Because legacy is not static. It is lived, shaped, and passed forward.

HL | Latinas of Influence – Update Form

EXCLUSIVE PHOTOS 

2024 Connecting Latinas of Influence | Los Angeles

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Dr. Marilyn Flores named President of San José City College

Dr. Marilyn Flores named President of San José City College

Dr. Marilyn Flores named President of San José City College

A Latina of Influence, Dr. Flores, has been recognized as the Educator of the Year at the Inland Empire Hispanic Image Awards presented by Hispanic Lifestyle.

A first-generation college graduate and second-language learner herself, Dr. Flores has held a variety of leadership positions in her more-than 25 years of service within the California Community Colleges system, including most recently as superintendent/president of Rio Hondo College in Whittier, Calif.

“I am deeply honored to step into this role, and I extend my sincere thank you to the chancellor and board of trustees at SJECCD for providing me with this wonderful opportunity to lead San José City College,” Dr. Flores said.  “I am honored to join an excellent team and to work alongside the students, faculty, and staff to support SJCC’s innovative work and ensure access, equity, and success for the diverse community we serve. Together, I look forward to building on the College’s strong foundation and advancing our shared mission with purpose and commitment.”

Dr. Marilyn Flores

Following a nationwide search, Dr.  Flores has been named president of San José City College (SJCC).

“Dr. Flores is a distinguished educational leader with a proven track record of advancing institutions and improving student success,” said Dr. Beatriz Chaidez, San José – Evergreen Community College District (SJECCD) chancellor. “After reviewing dozens of applications from a deep and diverse pool of highly qualified candidates, conducting two rounds of interviews, and virtual candidate forums, I’m confident that we have identified the right leader for SJCC.”

Prior to her role at Rio Hondo, Dr. Flores served as interim president of Santa Ana College and vice president of academic affairs at Santiago Canyon College. Her prior experience also includes having served as both chief instructional officer and accreditation liaison officer. Her experience also includes instruction and deanships at Santiago Canyon College and Las Positas College as well as earlier leadership roles at Riverside City College.

“I am deeply honored to step into this role, and I extend my sincere thank you to the chancellor and board of trustees at SJECCD for providing me with this wonderful opportunity to lead San José City College,” Dr. Flores said.  “I am honored to join an excellent team and to work alongside the students, faculty, and staff to support SJCC’s innovative work and ensure access, equity, and success for the diverse community we serve. Together, I look forward to building on the College’s strong foundation and advancing our shared mission with purpose and commitment.”

A Wheelhouse Fellow from UC Davis, Dr. Flores earned her Ph.D. in institutional leadership and policy studies from the University of California, Riverside. She also holds a master’s degree in education from UCLA and a bachelor’s degree in liberal studies with a concentration in education and Spanish, also from UC Riverside.

While her appointment was approved by the SJECCD board of trustees during its meeting on December 9, 2025, Dr. Flores is scheduled to assume her new role as SJCC president on January 12, 2026.

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Amanda J. Arizola | Family, Finance and Community

Amanda J. Arizola | Family, Finance and Community

Amanda J. Arizola | Family, Finance and Community

Building Community and Financial Empowerment in North Texas


By Richard Sandoval, HispanicLifestyle.com

 From her deep community roots in Fort Worth’s north side to her leadership across multiple organizations, Amanda J. Arizola, MBA, MHSM, embodies the spirit of service, empowerment, and financial education. A nonprofit executive, policy strategist, and civic leader, Arizola has dedicated her career to ensuring that equity and opportunity reach every household in North Texas.

“My grandmother always opened her doors to the community,” Arizola recalls. “Whether it was food, support, or just a place to gather helping others has always been part of our family’s legacy.”

Rooted in Community and Legacy of Service

A fourth-generation Fort Worth native, Arizola traces her motivation to serve back to her family’s example. Her mother, a licensed vocational nurse, and her aunt, a neighborhood leader, modeled compassion and leadership from an early age.

“That legacy of giving back it’s in my DNA,” she says. “My family’s example shaped the way I see service: it’s not something extra; it’s part of who we are.”

That ethos continues through her civic leadership. Amanda serves as COO of CoACT North Texas, North Texas Program Officer for Asset Funders Network, and Chair of the Hispanic Women’s Network of Texas (HWNT) Arlington Chapter.

Education and Policy: Creating Change from Within

A proud first-generation college graduate, Arizola earned her undergraduate degree from the University of Texas at Austin and dual master’s degrees in Business Administration and Health Systems Management from Texas Woman’s University.

“Big institutions need people on the inside who can make change on the outside,” she explains. “I went into health systems management because I saw firsthand how policy impacts health outcomes and access.”

Her policy work began early, observing state legislative processes that affect everyday Texans. Those experiences shaped her commitment to health equity, affordable care, and financial stability particularly for women and families navigating systemic barriers.

Championing Financial Empowerment and Generational Wealth

Much of Arizola’s work centers on improving financial capability and breaking cycles of poverty. She began as a volunteer in the VITA program (Volunteer Income Tax Assistance), helping families understand taxes and budgets.

“Sitting in front of a tax professional financially naked is an intimate moment,” she reflects. “It’s also a moment to talk about survival—many families I met were working multiple jobs and still barely earning $36,000 a year.”

Through her work with the Asset Funders Network, she connects philanthropy, public institutions, and grassroots organizations to create equitable financial systems.

Financial Insights and Coaching Lessons

Arizola blends behavioral economics and cultural awareness in her coaching. She emphasizes that money is deeply emotional and understanding our relationship with it is essential to achieving financial stability.

“Money is tied to emotion,” she notes. “For some people, spending is comfort. For others, it’s fear. We have to recognize our patterns before we can change them.”

Her key financial education principles include:

  • Know Your Numbers: “Understand what’s coming in and going out. That awareness is the first step to control.”
  • Use Credit Strategically: “Credit can be a tool for opportunity, but only when managed intentionally.”
  • Avoid Fee Traps: She warns that overdraft and payday loan fees are “the cost of poverty,” compounding debt over time.
  • Teach the Next Generation: “Talk openly about money at home, don’t make it taboo. Financial knowledge is a gift that keeps giving.”

Housing Realities and Homeownership Wisdom

A first-time homeowner herself, Arizola offers a candid look at the true cost of maintaining a home.

“Every year, something breaks—and it’s always about $10,000,” she laughs. “It’s not just about qualifying for a loan. You have to budget for repairs, emergencies, and even a few gallons of paint.”

She emphasizes that renting can also be a smart financial choice, especially for those prioritizing flexibility and time.

“It’s not always about the asset—it’s about peace of mind. Sometimes renting gives you the freedom to focus on other goals.”

Breaking Barriers and Building Equity

As a leader in financial equity, Arizola also advocates for systemic change, including loan reform, fair wage policies, and community lending models.

“It’s going to take 100 to 150 years for us to reach wage parity,” she says. “But we can accelerate progress through education, entrepreneurship, and supporting Latina-owned businesses.”

She points to Latina entrepreneurs as one of the fastest-growing forces in the U.S. economy:

“Latinas aren’t just building businesses they’re creating jobs and bringing their communities with them.”

Leadership and Mentorship: Hispanic Women’s Network of Texas

For nearly three decades, Arizola has been part of the Hispanic Women’s Network of Texas (HWNT)—an organization she joined as a teenager in the Latinas in Progress (LIP) program.

“You can’t be what you don’t see,” she reflects. “Seeing women like Rosa Navejar and Eva Bonilla leading in the community inspired me to do the same.”

Today, she continues to mentor young Latinas through HWNT, helping them pursue education, professional growth, and civic leadership.

“Our mission is to elevate and connect Latinas in public, professional, and corporate life,” she says. “We walk alongside one another lifting as we climb.”

Amanda’s Financial Wisdom: Quick Takeaways

1. Budget as a Form of Empowerment: “A budget isn’t a restriction it’s a plan for freedom.”
2. Watch Emotional Spending: “Recognize when you’re spending to feel better. That awareness helps you redirect your energy toward goals.”
3. Build Credit Intentionally: “Access to credit is powerful, but only if you use it as a bridge, not a burden.”
4. Pay It Forward: “Financial knowledge should be shared within families it’s how we build generational wealth.”

Amanda J. Arizola’s story is one of perseverance, purpose, and passion for her community. Whether she’s designing equitable financial systems, mentoring young women, or advocating for affordable housing, her work reflects a deep belief in the power of knowledge and collective care.

“Our communities are resilient,” she says. “When we share what we know and lift each other up, we all move forward together.”

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