NHORA | A Path to Homeownership

NHORA | A Path to Homeownership

HL | Culture and Influence

NHORA | A Path to Homeownership

The National Hispanic Organization of Real Estate Associates brings together real estate professionals, industry leaders and community advocates around homeownership, leadership and economic opportunity.

Photos and article by
Richard Sandoval

or many families, homeownership represents much more than purchasing a property. It can represent stability, financial opportunity, community and an important step toward building generational wealth.

Helping more families navigate that path is part of the mission of the National Hispanic Organization of Real Estate Associates (NHORA), a national organization focused on promoting responsible and sustainable homeownership while developing professional and community leadership.

NHORA brings together professionals from real estate, lending and related industries and provides opportunities for education, professional development, community involvement and relationship building.

The organization describes its work as encouraging members to serve as trusted advisors within the Hispanic community while providing educational forums, sharing industry information and advocating for policies affecting the communities its members serve.

That work happens both nationally and through NHORA’s network of local chapters, where professionals participate in educational programs, community outreach and industry events.

An important extension of that mission is the NHORA Foundation, which focuses on housing, financial literacy, entrepreneurship and financial empowerment.

Among its signature initiatives is Road to Homeownership, a series of community programs designed to connect prospective homebuyers with real estate professionals, lenders and resources that can help them better understand the homebuying process.

Elevate. Lead. Serve.

On September 11, NHORA will bring its national network together in Silicon Valley for the 2026 NHORA National Conference at Hayes Mansion in San Jose.

Under the theme “Elevate. Lead. Serve.”, the conference is expected to bring together real estate professionals, industry leaders, entrepreneurs and community advocates for a day of education, networking and conversations surrounding homeownership, leadership and economic empowerment.

The National Conference follows a September 10 Chapter Retreat, also at Hayes Mansion, where NHORA chapter leaders and board members will gather for leadership development, collaboration and relationship building.

For those unfamiliar with NHORA, the September gathering provides an opportunity to learn more about an organization working at the intersection of real estate, professional leadership and homeownership.

It also raises some interesting conversations worth following: What does the path to homeownership look like today? How are real estate and lending professionals responding to changing economic conditions? How can greater financial knowledge help prepare the next generation of homeowners? And what role can organizations such as NHORA play in connecting communities with the people and resources needed to move forward?

Those are conversations we look forward to exploring.

The 2026 NHORA National Conference takes place Friday, September 11, 2026, at Hayes Mansion in San Jose, California.

Summer Vacation 2026

Summer Vacation 2026

ISSUE 02 | August 2026

SUMMER VACATION

Message from Richard Sandoval

Looking Back. Looking Around. Looking Forward.

ne of the things I have always enjoyed about what we do is that you never quite know where the next story will take us.

 In this edition of HL | Culture & Influence, we recognize the career and contributions of Patricia Pérez as she begins her next chapter. We travel to Los Cabos, not looking for a story, but discovering one during a summer family vacation. We consider what happens to our communities when familiar local voices suddenly go silent. We reach into the Hispanic Lifestyle archives to revisit Halloween memories from Disneyland that, more than a decade later, continue to find a new audience.

Leadership. Travel. Media. Culture. Memories.

On the surface, they may seem like very different stories. I believe that is precisely the point.

This edition gives us an opportunity to look back at the people and moments worth remembering, look around at the places and changes shaping our experiences today, and look forward to the stories still waiting to be discovered.

For more than 30 years, Hispanic Lifestyle has been about discovering, documenting and sharing the people, places, organizations and experiences that define our communities. Culture & Influence brings those stories together some new, some rediscovered, and all worth sharing.

We invite you to settle in and enjoy the stories.

Richard Sandoval
Publisher
HL | Culture & Influence – HL | Media Network

About the Cover Photograph

Los Cabos, Mexico
Photographed by Richard Sandoval | August 2026

While walking through Hilton Los Cabos, I noticed several hallways and passageways that opened to magnificent views of the property and the landscape beyond. It was not lost on me what the architects and designers were trying to accomplish. The architecture seemed to intentionally frame each view, allowing the artwork, furnishings, natural light and surrounding landscape to complement one another.

These are carefully designed commercial spaces, yet nothing felt accidental. Everything seemed to work together. This photograph captured one of those moments when architecture, art and the natural beauty of Los Cabos became part of the same composition.

FEATURED ARTICLES

COMMUNITY
When Local Voices Go Silent

FROM OUR ARCHIVES
Disneyland Halloween 2009

THE WAY WE TRAVEL
Los Cabos

SPOTLIGHT
Westchester County, NY

PATRICIA PÉREZ
Setting the Standard

SPOTLIGHT
Flour, Faith and Sugar

Milestone | Patricia Pérez: Setting the Standard

Milestone | Patricia Pérez: Setting the Standard

HL | Culture and Influence

Milestone | Patricia Pérez: Setting the Standard

HL Media Network congratulates longtime communications executive, community advocate and 2017 Hispanic Lifestyle Latina of Influence Patricia Pérez as she begins a new chapter following nearly four decades with VPE Communications.

Photos and article by
Richard Sandoval

ome moments deserve to be recognized as milestones. Patricia Pérez’s retirement from VPE Communications is one of them.

For nearly four decades, Patricia built a career in public relations and communications connecting major corporations, public agencies and organizations with the U.S. Hispanic market. Just as importantly, she remained actively engaged with the community-based organizations and causes serving many of those same communities.

As Patricia begins her next chapter, we want to say something very simple:
Congratulations on a job well done. You have built a career to be proud of and thank you for your many years of service to our community.

A Career Built on Relationships

My memories of Patricia go back many years.

I remember crossing paths with her at numerous community events over the years. Her name would often appear on the boards of organizations and community-based initiatives, and there would be many more events, meetings and opportunities to watch Patricia and VPE at work.

Her professional career put her in the company of major brands and organizations. VPE’s client history has included organizations such as Disneyland, McDonald’s, AT&T and Farmers Insurance, along with numerous government agencies and community organizations.

That professional record speaks for itself.

But when I think about Patricia, some of the things I remember most didn’t happen from a stage or in front of a camera.

I remember the conversations.

Patricia was one of those people with whom you could have a quiet conversation and walk away with a new perspective.

She might share an insight, make a suggestion or point out something you hadn’t considered. These were valuable pieces of information coming from someone with years of experience who was willing to share some of what she had learned along the way.

There was never much fanfare surrounding those moments.

It was simply good advice.

And I appreciated it.

Serving the Market and the Community

Patricia’s career also represents an important chapter in the evolution of communications with the U.S. Hispanic market.

Through VPE, she helped bring stories, information and campaigns to the attention of audiences that historically had often been underserved or overlooked.

That work required more than delivering a message. It required understanding the communities those messages were intended to reach.

Patricia understood that distinction.

She wasn’t simply communicating to the community. She was active in the community.

Throughout her career, she contributed her time, experience and leadership to community-based organizations, civic efforts and causes. That involvement provided a perspective that couldn’t simply be learned by studying demographics or reading a marketing report.

She knew the people. She knew the organizations. She understood the marketplace and she understood the value of relationships.

Pictured among Hispanic Lifestyle’s 2017 Latinas of Influence is
Patricia Perez (is standing in the back row).

Documenting the Journey

For more than three decades, our cameras, microphones and pages have documented the people and organizations influencing our communities.

Patricia and VPE are part of that history.

VPE Communications was recognized through Hispanic Lifestyle’s Business: Surviving to Thriving series, which celebrated businesses demonstrating longevity, adaptability and the ability to grow through changing economic conditions and marketplaces.

In 2017, Hispanic Lifestyle recognized Patricia Pérez as a Latina of Influence, acknowledging her professional accomplishments, leadership and commitment to community.

That year, we also sat down with Patricia for an interview, giving her an opportunity to share some of her experiences and perspective in her own words.

Setting the Standard

There is another part of Patricia’s career worth recognizing.

She demonstrated that it was possible to operate at the highest levels of the communications industry, work with major corporate and institutional clients, and remain genuinely connected to the community.

That matters.

Influence isn’t simply about having access to important rooms. It’s also about what you bring into those rooms, the perspectives you represent and what you do with the opportunities you’ve earned.

Patricia helped set that standard.

Her retirement also represents another measure of professional success:

What she helped build continues.

VPE Communications now enters its next chapter under the leadership of longtime VPE professionals Maricela Cueva and Lorena Alamillo. Their opportunity is to build upon a foundation developed over nearly four decades while defining what comes next for the organization.

We look forward to documenting that journey.

A Milestone Worth Recognizing

We often talk about standing on the shoulders of the people who came before us.

People like Patricia helped create a foundation upon which others can continue to build.

They opened doors. They developed relationships. They demonstrated the importance and economic influence of the U.S. Hispanic market. They gave their time and experience to organizations and communities.

And sometimes, away from the cameras and microphones, they quietly shared what they had learned with someone else who could benefit from their experience.

The responsibility for those who follow isn’t simply to admire what was built.

It is to build upon it.

That’s how influence continues.

That’s how a legacy grows.

And that’s why Patricia Pérez’s retirement deserves to be recognized as a milestone.

Patricia, from all of us at HL Media Network, congratulations on a job well done.

Thank you for your service to our community, for the conversations and insights shared along the way, and for helping create a foundation upon which others can continue to build.

You have set a standard and built a career to be proud of.

We wish you much happiness and success in whatever comes next.

EDITOR NOTES 

Culture & Influence is about more than documenting what is happening today. It is about preserving the stories of the people who helped create the opportunities we experience today and documenting those who will build upon them tomorrow.

Our history with Patricia Pérez and VPE Communications spans many years. We recognized their accomplishments, recorded their perspectives and watched their influence within the community.

Today, HL Media Network has the privilege of returning to that archive to recognize another milestone.

That is why we document.

Because today’s interview, photograph or conversation eventually becomes part of the record of who we were, who helped shape our communities and how the next generation moved the story forward.

What’s Next for VPE

As VPE Communications begins its next chapter under the leadership of Maricela Cueva and Lorena Alamillo, HL Media Network looks forward to continuing the conversation. In an upcoming Culture & Influence feature, we’ll introduce VPE’s new leadership and explore their vision for building upon the organization’s legacy and what’s next.

Video interview with VPE posted in 2014

Culture & Influence | WHAT’S NEXT

Culture & Influence | WHAT’S NEXT

ISSUE 01 | July 2026

WHAT’S NEXT

MILESTONE SERIES
Recognizing Leadership

JUDITH VALLES
The Passsing of a Leader

MONEY & WEALTH
Silicon Valley

A Question
Worth Asking

ANDY GARCIA
Lifetime Achievement

WEALTH REPORT
Insights from Luis Alvarado

here are moments in every journey when you realize your perspective has changed.

For me, that moment came while standing along the waterfront in Lower Manhattan, camera in hand, just days after our HL | Milestone Series event in the Bronx. Looking across the New York skyline, I wasn’t simply photographing another city. I was reflecting on more than three decades of conversations, relationships, and experiences that began in California and have gradually expanded across the country.

That photograph became the inspiration for the cover of this inaugural edition of Culture & Influence, a publication of HL Media Network.

Since publishing our first newsletter in 1995 and launching Inland Empire Hispanic Lifestyle Magazine in 1997, our mission has remained remarkably consistent: to discover, document, and share the stories of people and organizations making a meaningful difference in their communities. While our platform has evolved into HispanicLifestyle.com and HL Media Network, our purpose has never changed.

What has changed is the scope of the conversation.

Today, influence is no longer defined by geography alone. Ideas move across industries, technology is transforming how we live and work, and leadership continues to emerge from places and people that may have once gone unnoticed. Understanding where those ideas originate, how they grow, and why they matter has never been more important.

That is the purpose of Culture & Influence.

This publication is dedicated to exploring the people, organizations, ideas, and experiences shaping our communities, our economy, and our culture. Through thoughtful journalism, compelling photography, meaningful conversations, and in-person experiences, we hope to provide context, celebrate achievement, and encourage dialogue that informs and inspires.

About the Cover Photograph

Lower Manhattan, New York City
Photographed by Richard Sandoval | May 2026

Captured just days after the HL | Milestone Series event in the Bronx, this photograph represents more than the New York skyline. It reflects a moment of perspective and possibility. While our story began in California, the conversations we are documenting and the relationships that inspire them—continue to expand across the United States.

Our cover asks a simple question:  What’s Next?

It is a question we intend to keep asking.

Not because we believe we have all the answers, but because curiosity, thoughtful conversation, and a willingness to understand different perspectives have always been at the heart of meaningful progress.

Thank you for joining us as we introduce Culture & Influence. Whether you’ve been with us since our earliest publications or are discovering our work for the first time, we’re grateful you’re here.

The conversation continues.

Richard Sandoval
President & Founder HL Media Network Inc.

In This Edition

Welcome to the inaugural edition of HL | Culture & Influence, a publication by HL Media Network.

For more than three decades, our mission has remained remarkably consistent: to discover, document, and share the stories of the people, organizations, and ideas shaping our communities. What has changed is the way we tell those stories and the conversations we believe are most important to explore.

A collection of recent stories exploring leadership, business, wealth, travel, and the people shaping our communities.

Coming Conversations

We’re already working on the next edition, featuring new conversations, fresh perspectives, and stories from across the country. We hope you’ll return and continue the journey with us.

Thank you for joining us as we begin this next chapter. We look forward to continuing the conversation and sharing new stories with you in the editions ahead.

Richard Sandoval
President & Founder, HL Media Network Inc.

Milestone | Judith Valles

Milestone | Judith Valles

HL | Milestone Series

Milestone | Judith Valles

For generations, Mayor Judith Valles represented the very best in public service. As an educator, trailblazer, and the first Hispanic elected Mayor of the City of San Bernardino, she dedicated her life to expanding opportunities for others while inspiring future leaders through her example.

Article/Commentary by
Richard Sandoval

Mayor Judith Valles
1933–2026
Educator • Mayor • Mentor • Trailblazer

er influence extended well beyond City Hall. She believed in education, invested in people, and demonstrated that leadership is rooted in character, service, and a genuine commitment to improving the lives of others.

Those who knew her admired her accomplishments.

Those who met her remembered her presence.

A Leader Who Left an Impression

My first introduction to Judith Valles came long before Hispanic Lifestyle existed.

A newly made friend, Raven Workman Lopez, encouraged me to attend a political fundraiser for Esther Estrada, who was running for office in the City of San Bernardino.

She offered one simple piece of advice:

“Look for Mary Figueroa. She’s good people and she’ll take care of you.”

She was right.

That evening became one of the pivotal moments in my career.

Around that table I met people like Mary Figueroa, who would later become President of the Riverside Community College District Board of Trustees, and Andres Soto, then President of the Greater Riverside Hispanic Chamber of Commerce. More importantly, I found myself surrounded by people who believed community leadership wasn’t simply a title—it was a responsibility.

Among them was Judith Valles.

At the time, she was already an accomplished educator and academic leader.

What I remember most wasn’t her title.

It was her presence.

She possessed a quiet confidence.

She spoke with clarity and purpose.

She carried herself with grace, dignity, and professionalism.

She didn’t need to command the room.

The room naturally listened.

Breaking Barriers

Born in 1933 in San Bernardino, California, to Mexican immigrant parents, Judith Valles believed deeply in the transformative power of education.

Her career began in the classroom before advancing into educational leadership, eventually becoming President of Golden West College, where she made history as the first Latina to lead a California community college.

In 1998, she again broke new ground when she was elected the first Hispanic Mayor of the City of San Bernardino.

Throughout two terms in office, she championed education, neighborhood revitalization, youth development, economic opportunity, and civic engagement.

Whether serving students or residents, she believed strong communities are built by investing in people.

Supporting a Vision

Years later, as Inland Empire Hispanic Lifestyle Magazine was beginning to take shape, I invited Judith to join an informal advisory board made up of community leaders whose judgment and experience I respected.

She graciously accepted.

When she was elected mayor, she stepped away from the advisory board to focus on serving the City of San Bernardino, but she remained supportive of our mission.

Looking back, I realize she was one of the earliest people who affirmed the vision behind Hispanic Lifestyle.

She helped me believe that the stories of community leaders deserved to be documented not because of who they were, but because of the difference they made.

She later became one of the earliest recipients of our Inland Empire Latina of Influence recognition and returned as a featured speaker during our inaugural Inland Empire Latina Conference.

 Judith Is My Homegirl

One story has stayed with me for decades.

During one of our advisory meetings, Judith mentioned that Stater Bros. Markets Chairman Jack H. Brown had Latino roots.

Some time later I had the opportunity to briefly meet Mr. Brown and shared what Judith had told me.

He smiled and simply replied:

“Judith is my homegirl.”
— Jack H. Brown, Chairman, Stater Bros. Markets

Those four words said everything.

They reflected the genuine respect and affection Judith Valles earned throughout her lifetime.

HL Archive

Mayor Judith Valles addresses attendees during HL’s inaugural Inland Empire Latina Conference in 1999. Long before HL became a statewide and national platform, she encouraged our mission to recognize, celebrate, and document leadership throughout our communities.

Her Legacy Lives On

Mayor Judith Valles passed away in 2026, leaving behind a remarkable legacy of education, public service, and community leadership.

But perhaps her greatest legacy cannot be measured by elections won or titles held.

It lives in the students she encouraged.

The neighborhoods she served.

The leaders she mentored.

And in those of us who looked at her example and believed our communities deserved to have their stories preserved.

For me, Mayor Judith Valles was one of those people.

She helped shape the editorial philosophy that has guided Hispanic Lifestyle for more than three decades.

Mayor Judith Valles…

You were a role model to me.

Thank you for believing in our community.

Thank you for believing in our work.

And thank you for inspiring one young publisher to believe these stories were worth telling.

“Leadership is not defined only by the offices people hold, but by the lives they inspire.

That is how I will always remember Mayor Judith Valles.”

— Richard Sandoval, Founder & Publisher, HL

Milestone Timeline

1933
Born in San Bernardino, California.

Education
Began her career as an educator before serving in numerous academic leadership roles.

1988
Appointed President of Golden West College, becoming the first Latina to lead a California community college.

1998
Elected the first Hispanic Mayor of the City of San Bernardino.

1999
Featured speaker at HL’s inaugural Inland Empire Latina Conference and an early supporter of the vision behind Inland Empire Hispanic Lifestyle Magazine.

2000
Recognized as one of Inland Empire Hispanic Lifestyle’s earliest Latina of Influence honorees.

2002
Re-elected Mayor of the City of San Bernardino.

2003
Awarded Mexico’s prestigious Ohtli Medal for her contributions to education and public service.

2012
Published As My Mother Would Say: Como Decía Mi Mamá.

2026
Passed away, leaving an enduring legacy of leadership, education, and public service.

EDITORIAL NOTES 

Today, as HL begins a new chapter, this article also marks the beginning of HL | Milestone Legacy our commitment to preserving the stories of leaders whose lives have shaped our communities and inspired future generations.

Our responsibility is not to define our community.

It is to document its history, celebrate its achievements, and ensure that the lives of people like Mayor Judith Valles are remembered long after today’s headlines have faded.

Because today’s milestones become tomorrow’s history.

 Richard Sandoval, Founder & Publisher, HL