Flour, Faith, and Sugar: Sweet Tooth 909 Bakery

Flour, Faith, and Sugar: Sweet Tooth 909 Bakery

Flour, Faith, and Sugar: Sweet Tooth 909 Bakery

Exclusive photos and article by Richard Sandoval | Hispanic Lifestyle

Sometimes the best stories begin with a scroll

After watching an Instagram post by Michelle Valles of NBC4 Los Angeles, curiosity and a serious sweet tooth led us east to Rialto, California, in the heart of the Inland Empire. What we discovered was more than a bakery. We found a family-owned business built on flour, faith, and sugar and a story that reflects the spirit of small business growth in the region.

Located on South Riverside Avenue, Sweet Tooth 909 Bakery has quickly become one of Rialto’s most talked-about local spots. Known for selling out early and drawing customers from across the Inland Empire, the bakery is the realization of a dream that began at home.

From Home Kitchen to Community Favorite

Founded in 2012 by Maribel Diaz, Sweet Tooth 909 started as a home-based baking operation. Word spread fast. What began with friends, neighbors, and social media posts soon turned into growing demand—and eventually the leap into a brick-and-mortar location.

Today, Maribel runs the bakery alongside her sister, Araceli Rodriguez, keeping the business rooted in family, culture, and community. Sweet Tooth 909 is often described as a Mexican family-owned bakery, a point of pride reflected in both its flavors and the way customers are welcomed through the door.

We arrived unannounced, cameras in hand, during the holiday season. Despite the busy pace, Maribel and Araceli took time to greet us, share their journey, and walk us through the space an interaction that says a lot about why customers keep coming back.

Faith in the Foundation

One of the most striking moments of our visit came during a conversation about the bakery’s construction. Maribel shared that while building out the space, she inscribed Bible quotations directly onto the wall studs placing her faith into the foundation long before the first pastry was sold.

Those words may be hidden behind drywall, but they remain central to the bakery’s purpose. It’s a reminder that for many small business owners, faith and perseverance are inseparable from entrepreneurship.

A Box Full of Favorites

Of course, no visit to Sweet Tooth 909 would be complete without tasting the offerings that have earned it a loyal following. We walked away with a box of treats that perfectly captured the bakery’s appeal:

  • Almond Croissant — flaky, buttery, and delicately sweet
  • Chocolate Chip Cookie — classic, comforting, and generously loaded
  • Strawberry Pastry — bright, balanced, and beautifully crafted
  • Cinnamon Roll — rich, warm, and perfect for the holiday season

Each item reflected care, consistency, and pride in craft qualities that define successful neighborhood bakeries.

A Growing Presence in the Inland Empire

Sweet Tooth 909’s popularity has been fueled not only by quality baking but also by strong community support and social media visibility. A viral moment in recent years helped expand its reach, drawing visitors from neighboring cities and reinforcing Rialto’s growing reputation as a destination for locally owned businesses.

Open limited days and often selling out by early afternoon, the bakery has become a reminder of what happens when preparation meets opportunity.

As the holiday season comes to a close, we extend our best wishes to Maribel Diaz, Araceli Rodriguez, and the entire Sweet Tooth 909 team for a prosperous and sweet 2026.

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Inland Empire Faith, Finance and Homeownership Summit

Inland Empire Faith, Finance and Homeownership Summit

ABOUT THE EVENT

Faith, Finance & Homeownership is a two-part convening focused on equipping our Inland Empire communities with tools to build and retain generational wealth. Through faith-based partnerships, financial coaching, and practical resources, the event connects families to pathways for stability and prosperity.

Presented by the Inland SoCal Housing Collective in partnership with Credit.org, BankOn Inland SoCal, Hispanic Lifestyle, and the National Foundation for Credit Counseling.

Event Overview

Morning Session (9AM–1PM)
Faith leaders, community organizations, and financial experts gather to explore:

  • Why financial education, homeownership, and estate planning are vital.

  • The role of faith partners in supporting families.

  • How to get started with financial coaching, safe banking, and debt management.

  • Building resilience through business ownership, housing stability, and church-led initiatives.

  • Strategies for homeownership and estate planning to retain generational wealth.

The session concludes with next steps, a resource fair, and a call to action for faith and community leaders.

Afternoon Session (1:30PM–4PM)
A broader regional convening highlighting solutions, collaboration, and action:

  • Why financial education and generational wealth matter for families and communities.

  • Access to safe banking and the support of faith coalitions.

  • Spotlight on organizations driving financial resilience, including housing counseling, small business development, and estate planning.

  • Closing discussion and survey to shape future work.

Who Should Attend

A peer to peer event, Faith, Finance & Homeownership is designed for faith leaders, community advocates, nonprofit partners, educators, housing professionals, small business owners, and residents of the Inland Empire who are passionate about building stronger, financially resilient families. This convening is ideal for anyone seeking practical tools to support their congregation or community in achieving financial stability, homeownership, estate planning, and generational wealth.

LOCATION
California Museum of Photography
(located historic downtown Riverside)
3824 Main Street • Riverside, CA 92501

PARKING
City of Riverside parking garages 2 and 6 are closest to the museum.

BE OUR GUEST
Please register today, space is limited.

Event Schedule

Wednesday - November 5, 2025

Morning Session - Faith Leaders

Registration

9am - 9:30am

Welcome & Our Why?

  • Claudio Espino– Intro Credit.org & answer- “Why financial education/coaching?” (5 minutes)
  • Richard Sandoval, Intro Hispanic Lifestyle- “Why building generational wealth? /Homeownership & Estate Planning?” (5 minutes)
  • Melanie Steele, ISCHC- Intro to ISCHC & BankOn Coalition- “Why faith partners?”  (5 minutes)

9:30am - 10am

Blessing: Dr. Joshua Beckley

Panel One: How to get started?

Goal: Discuss the initial steps A). Faith leaders know what the steps are B). What resources exist in the community, C). How to refer community members  

  • Financial Coaching, Budgeting, Debt Management, Climb-

 Claudio Espino, Credit.org 

  • Banking Access 

Jay Miller, BankOn Coalition Lead at ISCHC

    • Overview of access to safe banking.
    • Demonstrate Banking Tool  pick an attending church address and look up the nearest branch

10:00am

Panel Two: A Movement of Building Wealth

Goal: Amplify regional organizations who are helping build the financial resilience of their community. 

  • Building Generations in a Church-
  • Building a Business- What is the impact on a family when they build a business? 
  • Building Housing Stability – How do we help our counties become financial stable in this housing crisis 

10:30AM- 11:05AM

Panel Three: Building and Retaining Generational Wealth

Goal: What is the impact of homeownership on a family and generations? How is this wealth retained? 

  • Homeownership Month What is the impact on a family who owns a home?, Home Mortgage Tools
  • Why homebuyer counseling- Melinda Opperman- Credit.org/ISCHC Board Member- How do you get started? 
  • How do you get started buying a home? – How do you get started with buying a home? How long can it take? What tools can be used?  Down payment assistance programs available? 
  • Retaining Generational Wealth- Estate Planning, Why is it important? Where do you go for help?  

11:05 AM - 11:45am

What is to come? Next Steps

Goal: What is the impact of homeownership on a family and generations? How is this wealth retained? 

  • Homeownership Month –What is the impact on a family who owns a home?, Home Mortgage Tools
  • Why homebuyer counseling- Melinda Opperman- Credit.org/ISCHC Board Member- How do you get started? 
  • How do you get started buying a home?  – How do you get started with buying a home? How long can it take? What tools can be used?  Down payment assistance programs available? 
  • Retaining Generational Wealth- Estate Planning, Why is it important? Where do you go for help?  

11:45AM - 12PM

Lunch and Small Resources Fair

12PM - 1PM

Wednesday - November 5, 2025

Afternoon Session - Community Stake Holders

Welcome & Why financial education and generational wealth matter.

  • Claudio Espino (Credit.org): Why financial education/coaching
  • Richard Sandoval (Hispanic Lifestyle): Why building generational wealth through homeownership & estate planning
  • Melanie Steele (ISCHC): Why this matters regionally, what happened with faith leaders in the morning, and how to join the movement.

2:00PM – 2:30PM

Panel One: What’s the Scoop - Understanding the Landscape


Goal: Provide an overview of regional challenges and opportunities around financial access and community resources.

  • Jay Miller (ISCHC, BankOn Coalition Lead): Access to safe banking + demo of banking locator tool.
  • Pastors United :  How faith coalitions support families with resources like food, utility support, and school supplies.

2:30PM – 3:00PM

Panel Two: Where is the Work Being Done – Spotlight on Solutions


Goal: Amplify organizations already advancing financial resilience and generational wealth, and explore collaboration across sectors.

3:00PM - 3:45pm

Discussion: Closing & Survey

3:45PM - 4:00pm