Hispanic Motor Press Defines Value and Culture at the 2025 AutoMobility LA

Hispanic Motor Press Defines Value and Culture at the 2025 AutoMobility LA

Hispanic Motor Press Defines Value and Culture at the 2025 AutoMobility LA

Exclusive photos and article by Richard Sandoval | Hispanic Lifestyle

Founder & President Ricardo Rodríguez-Long on honoring vehicles that reflect Hispanic families, lifestyle, and influence

At the 2025 AutoMobility LA press conference, Hispanic Motor Press announced its 16th Annual Vehicle Awards, recognizing standout vehicles across five categories that matter most to Hispanic consumers. Shortly after the announcement, Hispanic Lifestyle spoke with Ricardo Rodríguez-Long, Founder & President of Hispanic Motor Press, about the organization’s mission and this year’s honorees.

“This is our 16th annual awards presentation,” Rodríguez-Long shared. “Hispanic Motor Press was created to honor vehicles that excel—but with a Hispanic touch. We focus on value, not just a pretty car. Reliability, design, safety, comfort, and price all matter.”

Rodríguez-Long emphasized that the Hispanic market is not only significant it’s influential. Hispanic consumers represent roughly 20 percent of the U.S. population, translating into billions of dollars in purchasing power. Hispanic Motor Press approaches vehicle testing with cultural insight, understanding how language, family structure, and lifestyle shape buying decisions.

“We have certain traits that make us different,” he explained. “The Spanish language itself allows us to express things differently. Speaking to the consumer in a way that resonates culturally is what sets us apart.”

Rather than naming a single “car of the year,” Hispanic Motor Press evaluates vehicles across five categories | Family Car, Luxury Vehicle, Truck, SUV, and Electric Vehicle reflecting the diverse needs of Hispanic households.

“Latino families are often large,” Rodríguez-Long said. “We travel with Abuelas, Tíos, and everyone else. We tow, we vacation, and we bring everything with us. The vehicles we recognize must fit that reality.”

While the automotive market is crowded with strong options, Rodríguez-Long noted that some vehicles stand out for their overall balance of practicality and value—especially as prices continue to rise.

“Brand loyalty alone isn’t always practical anymore,” he said. “Our job is to help consumers find value. And we do this as volunteers, because we owe it to our community.”

2025 Hispanic Motor Press Award Winners
The following vehicles were recognized at AutoMobility LA for meeting the needs of Hispanic families and lifestyles:

  • Best Electric Vehicle: Hyundai IONIQ 9 – A fully electric, three-row SUV designed for families, offering space, comfort, and zero-emissions travel.
  • Best Truck: Ram 1500 – A versatile pickup with a refined interior, capable of serving both workdays and family weekends.
  • Best SUV: Toyota RAV4 – One of today’s most popular SUVs, known for versatility, efficiency, and broad appeal.
  • Best Luxury Vehicle: Lincoln Navigator – A spacious luxury SUV delivering comfort, power, and premium travel capability.
  • Best Family Car: Kia Carnival – Purpose-built for families, offering generous seating, functionality, and comfort.

Each vehicle was selected after extensive real-world testing conducted by Hispanic Motor Press volunteers nationwide.

Rodríguez-Long closed with a message to car buyers:

“Before you buy, visit HispanicMotorPress.org. We’re a nonprofit organization. We test vehicles so you don’t have to saving you time and money.”

EXCLUSIVE PHOTOS 

by Richard Sandoval

2026 Hispanic Motor Press Awards

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Introducing | Autos • Motion • Mobility

Introducing | Autos • Motion • Mobility

Introducing | Autos • Motion • Mobility

Driving the Future of Culture & Mobility

Hispanic Lifestyle is proud to introduce a new editorial category for our relaunch: Autos, Motion,  Mobility, an expansion of our popular The Way We Travel series. This section explores the vehicles, design innovations, and mobility trends shaping how we move through our communities, our travels, and our everyday lives.

From behind-the-wheel moments to concept car revealings at major auto shows, Autos, Motion,  Mobility, captures the experiences, technology, and storytelling behind modern transportation all through a culturally driven lens.

For decades, transportation has played a central role in Latino culture, identity, and family life. Whether it’s the daily commute, weekend road trips, exploring our surrounding communities, or attending signature cultural events, how we move is deeply tied to how we live.

This category expands our coverage beyond destinations, highlighting the vehicles and innovations that help us reach them.

“We added Autos, Motion, Mobility because the way we move shapes the way we live. Our community is one of the most influential consumer groups in the automotive market, yet often overlooked in mainstream coverage. This category allows us to deliver meaningful insights, real experiences, and accessible information that help our viewers make informed decisions whether they’re exploring new vehicles, planning travel, or navigating the innovations shaping mobility today.”

Richard Sandoval

President , Hispanic Lifestyle

Why Autos, Motion & Mobility?

The Latino community represents one of the fastest-growing and most influential consumer groups in the automotive market. From first-time buyers to multi-generational households, Latinos over-index in:

  • New vehicle purchases

  • EV adoption and interest

  • Road travel and family exploration

  • Auto show attendance and cultural car events

Despite this influence, mainstream automotive platforms rarely speak directly to the Latino experience or highlight the cultural aspects of mobility.

Autos, Motion & Mobility fills that gap.

This category will bring together everything from automotive lifestyle coverage to mobility innovation, supported by exclusive photography and video from our team, including media day access and industry events.


What You Can Expect

Behind-the-Wheel Experiences

Hands-on impressions, performance insights, and lifestyle-focused reviews that highlight how vehicles fit Latino families, professionals, and adventure-seekers.

Design & Innovation

Features on concept cars, EV technology, and future mobility solutions unveiled at events like AutoMobility LA.

Exclusive Photo & Video Coverage

Produced content offering a behind-the-scenes look at automotive showcases, press previews, and cultural car gatherings.

Travel + Mobility

Stories blending vehicles with destinations exploring how motion enhances the travel experience.

Market Influence

Insights into Latino consumer trends, spending power, and the growing impact of our community within the automotive and mobility industries.


Through the Lens of Culture & Influence

Our commitment remains centered on capturing the stories and experiences of our community. With Autos, Motion & Mobility, we expand that storytelling into the spaces where innovation, lifestyle, and exploration meet.

As a media brand grounded in Culture & Influence, we see mobility not just as transportation, but as opportunity, access, and experience. The vehicles we drive and the roads we travel tell stories about who we are and where we are going.

This category allows us to highlight those journeys with a fresh, dynamic perspective.


Stay Tuned for First-Look Features

Our upcoming coverage includes:

  • First impressions from AutoMobility LA

  • Photo galleries of concept vehicles and design showcases

  • “Behind the Wheel” reflections

  • EV and sustainable mobility features

  • Interviews with industry experts and brand representatives

New stories, videos, and reels will be featured regularly across HispanicLifestyle.com, InlandValleyLiving.com, and our social channels.

Partnership Opportunities Available

Autos, Motion & Mobility is Hispanic Lifestyle’s dedicated coverage of the vehicles, design innovations, and mobility trends shaping how we move through the world. From behind-the-wheel experiences to concept car unveilings and EV developments, this category delivers trusted editorial insight directly to one of the automotive industry’s most influential and underserved audience segments Latino consumers.

Latinos are among the fastest-growing new car buyers in the U.S. and play a central role in shaping automotive culture, especially in states like California, Texas, and Florida. Yet few media platforms speak authentically to this market.

Autos, Motion & Mobility bridges that gap with meaningful stories, exclusive photography, accessible reviews, video content, and commentary that reflect the interests and real-world experiences of our community.

Consumer Insights | Audience & Market Influence

Latino consumers represent enormous potential for the automotive and mobility sectors:

  • 1 in 4 new car buyers in the U.S. is Latino
  • Above-average interest in EVs and hybrid vehicles
  • Strong participation in car culture and auto showsOver-index in family travel and road experiences
  • Rapid adoption of new mobility technologies

Our audience includes:

  • Families looking for reliable, feature-rich vehicles
  • Young professionals entering the car-buying market
  • EV and tech-forward consumersBusiness owners managing fleets or commercial mobility
  • Car enthusiasts and cultural automotive communities

This category gives sponsors direct access to a growing, motivated, and engaged consumer base.

Sponsorship Opportunities

Presenting Sponsor — Autos, Motion & Mobility

$25,000 Annually

Category Naming Rights
“Autos, Motion & Mobility presented by [Brand]”

Includes:

  • Exclusive naming rights on all category pages
  • Four (4) sponsored video features annually
  • Co-branded coverage at AutoMobility LA or similar events
  • Quarterly behind-the-wheel sponsored reviews
  • Brand logo on every article and video
  • Dedicated newsletter feature in Culture & Influence Update
  • Category banner placement year-round
  • Social media amplification across all platforms

Best for: Auto manufacturers, national brands, EV leaders, insurance companies, mobility tech.


Mobility Innovation Partner

$10,000 Annually

Includes:

  • Two (2) sponsored editorial features
  • One (1) co-branded video segment
  • Logo placement on category page
  • Banner rotation within the category
  • Inclusion in two newsletters
  • Social media integrations

Best for: EV charging companies, ride-share platforms, tech mobility brands, electric scooter/bike companies.


Behind-the-Wheel Feature Sponsor

$5,500 Per Campaign

Includes:

  • One fully produced behind-the-wheel review
  • Video reel for social media
  • Article + photo gallery
  • Sponsor mentions in newsletter
  • Cross-platform content sharing

Best for: Local dealerships, regional auto groups, community partners, accessory brands.


Auto Show Partner Package

$7,500 Per Event

Includes:

  • Branding during LA Auto Show coverage
  • Logo placement on all auto show articles
  • Dedicated 60-second video recap
  • Sponsored photo highlight
  • Social media story and post integrations

For more details or customize a sponsorship package, please contact Richard Sandoval at RDS@Hispaniclifestyle.com

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The Way We Travel | Future of Motion

The Way We Travel | Future of Motion

The Way We Travel | Future of Motion

Concept Spotlight: Corvette CX

Exclusive coverage of Media Day at AutoMobility LA 2025

As part of our The Way We Travel serieswhere we explore not only the destinations we visit but the innovations that move us Hispanic Lifestyle and Inland Valley Living are spotlighting a glimpse into the future of travel design and performance.

General Motors introduces the Corvette CX concept as “an electrified hypercar sculpted into existence: a pure, iconic form featuring next-level performance and technology to foster an unprecedented driving experience.”   Every element of the CX embodies precision and intention, merging Corvette’s legendary profile with a visionary approach to electric mobility.

For generations, how we travel has shaped our experience just as much as where we go. The Corvette CX represents a new chapter in that journey where technology, performance, and design converge to redefine movement.

Capturing the Passions of Innovation

This article is part of a multi-post feature covering media moments from AutoMobility LA 2025 (LA Auto Show). Throughout the series, we highlight innovation, design brilliance, and the evolving stories behind the vehicles that inspire how we travel.

🔗 More on the Corvette CX Concept

📸 Photography by Richard Sandoval
🎬 Produced by ReWork Media Group

Corvette CX and 2025 Corvette 

AutoMobility LA 2025 Corvette CX

photos by Richard Sandoval

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The Way We Travel | March Field Air Museum

The Way We Travel | March Field Air Museum

The Way We Travel | March Field Air Museum

Story by Richard Sandoval – #thewaywetravel

Established in 1918 as March Field, the base played a pivotal role in the development of military aviation throughout the 20th century .

On a warm July afternoon, we set out with our cameras on a mission to explore the March Field Air Museum. From standing beneath towering fighter jets to discovering a fascinating NASA exhibit, every corner offered something unforgettable. The museum also features powerful, thought provoking displays that reflect the harsh realities of war and its lasting impact on humanity. Without a doubt, this museum stands as one of the Inland region’s true cultural treasures.

2025 The Way We Travel | March Field Air Museum

Exclusive photos by Richard Sandoval

Located just off the 215 Freeway in Riverside, California, the March Field Air Museum sits on one of the oldest operational airfields in the United States. Established in 1918 as March Field, the base played a pivotal role in the development of military aviation throughout the 20th century. Today, the museum preserves that rich legacy with an impressive collection of more than 80 aircraft and aviation artifacts that span decades of history.

Walking the museum grounds, you’ll find yourself surrounded by massive aircraft that seem to reach out and tell their stories from World War I biplanes to Cold War-era bombers and modern day jets. The outdoor flight line is both awe-inspiring and humbling. Each plane represents a chapter in our nation’s defense history, with accompanying placards sharing technical details and the human stories behind the machines.

Inside the museum, the exhibits offer immersive glimpses into the evolution of military flight. One of the highlights is the Aztec Eagles (Águilas Aztecas) exhibit, which tells the powerful and often overlooked story of the 201st Mexican Fighter Squadron. During World War II, these brave pilots from Mexico joined Allied forces and flew combat missions alongside the U.S. Army Air Forces in the Pacific theater. This historic collaboration between the United States and Mexico symbolizes international solidarity and shared sacrifice, and the exhibit honors their courage and legacy with uniforms, photographs, and personal artifacts.

Another section that draws deep reflection is the Vietnam War exhibit. Featuring a hauntingly realistic diorama of a jungle scene complete with a Huey helicopter, the exhibit captures both the atmosphere of the battlefield and the emotional toll of the war. You’ll find detailed panels explaining the progression of the conflict, the role of the U.S. Air Force, and the human experiences of soldiers and pilots. Personal letters, photographs, and gear donated by veterans bring history vividly to life — not just as events in a textbook but as moments that impacted thousands of families across America.

The museum’s space exploration display also reminds us that the story of flight doesn’t end in the atmosphere. Items connected to NASA and the shuttle program speak to humankind’s quest to reach the stars and the role March Field’s personnel played in supporting those missions.

What makes March Field Air Museum truly exceptional is its ability to connect the past with the present. Veterans often volunteer as docents, sharing personal stories and adding a powerful, human element to the history on display. Their insights transform a museum visit into something much deeper a living tribute to service, sacrifice, and innovation.

The museum also hosts community events throughout the year, including educational programs for students, restoration workshops, and seasonal family activities. It’s more than just a museum it’s a vibrant space for learning, honoring, and imagining the future.

Whether you’re a lifelong aviation enthusiast or just curious about our nation’s military and aerospace history, March Field Air Museum offers a rich and meaningful experience for visitors of all ages.

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The Way We Travel | Our Day in Venice

The Way We Travel | Our Day in Venice

The Way We Travel | Our Day in Venice

By Richard Sandoval | #thewaywetravel

 

We took the train from Florence to Venice, Italy a peaceful ride that gave me time to relax and watch the countryside roll by. As always, my mind wandered, imagining the lives of the people in the small towns we passed. After a couple of hours, we arrived in Venice a city I had only seen in pictures and in some of my favorite films. To finally be there was surreal.

2025 The Way We Travel | Venice, Italy

Exclusive photos by Richard Sandoval

Let me back up for a moment. When we first started planning our trip, we considered staying in Venice for a few days. But after speaking with our travel coordinator, we realized it might be more complicated than expected. She reminded us that Venice is essentially an island no cars, everything moves by water taxi or on foot. Still, armed with our iPhones and a strong sense of adventure, we felt confident about tackling the city in a single day.

We arrived early, around 9 or 10 in the morning, with plans to take one of the last trains back to Florence that evening. As you might guess, we were hungry upon arrival but the excitement of seeing the gondolas and iconic waterways kept us moving. We decided to head toward the Rialto Bridge but were quickly sidetracked when we spotted a gondola tour with no line. The driver offered us an extended tour of the canals for about $150 for the three of us. It turned out to be one of the most memorable experiences of my life.

As someone raised by a single mother, luxury travel wasn’t part of my upbringing. So to be in Venice, floating through canals, felt like a dream come true. I had done my homework watching a few Stanley Tucci episodes exploring Italy so I had a general idea of what I wanted to experience: visit a local food market, stop by the fish market, and explore the Piazza San Marco.

Of course, when you’re really hungry, your food choices aren’t always the best. We grabbed a slice of pizza early in the day not our finest moment, food wise. But we did eventually find a cozy restaurant for lunch, thanks to a recommendation from a local shop owner. They were just about to close for the afternoon, so we timed it perfectly.

Let me offer some practical advice for anyone planning to visit Venice: there are only water taxis, and nearly every street includes a bridge. If you’re bringing luggage, be prepared we saw countless people dragging bags over cobblestones and bridges. We were lucky to have just our backpacks, which made it much easier to explore comfortably.

I was pleasantly surprised by the luxury shopping options. I hadn’t expected to see so many high-end stores lining the streets. It added a whole other layer to the experience.

We spent the rest of the day walking, taking photos, and just soaking in the magic of Venice. I kept thinking how incredible it was that life had brought me to this moment a feeling I tried to hold onto as long as possible.

As the sun set and evening arrived, we made our way back to the train station. Walking through the dimly lit, empty streets felt both cool and mysterious. I should mention, this trip took place during the first week of February definitely the off-season for tourism, which is when we usually prefer to travel. We’ve found it’s the best time to find good deals and avoid crowds more on that in another post.

Navigating the quiet alleyways of Venice at night felt like stepping into another world. And while we were only there for a day, it was perfect a magical experience that suited the way we travel.

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