Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence

Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence

Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence

The climate of our country and the media industry has changed drastically over the last 11 months. To stay relevant, to remain useful, and to continue honoring our community, it became necessary to rebrand, reimagine, and completely rework how we show up and serve.
Through my travels, conversations with colleagues, advertisers, creators, and community leaders and by watching the trends shaping our world I came to one undeniable conclusion: the Latino community continues to be underserved, undervalued, and underrepresented across far too many sectors.

Hispanic Lifestyle now known as “HL | Culture & Influence”

Our community has earned the right to be respected, acknowledged, and celebrated. And while we do not speak with a single voice, we represent a powerful spectrum of perspectives, cultures, and lived experiences. We must do a better job of telling our stories, highlighting our achievements, and being consistent, diligent, and unapologetic about showcasing our excellence.

After 30 years of producing content and events, I remain driven to do better—to go deeper, expand our reach, and collaborate with partners who share our commitment to elevating the voices that deserve to be heard.

At HL, our purpose is simple:
to capture the culture and influence of the community and ensure our stories are seen, valued, and remembered.

With our relaunch, Hispanic Lifestyle now known as HL | Culture & Influence enters a bold new chapter in our evolution as a media company. In our corner of the internet, our editorial focus remains clear: to raise, amplify, and honor the voices and stories shaping our community’s future.

In the months ahead, you will see expanded editorial categories, new online series, renewed storytelling, and fresh opportunities for engagement and collaboration. I invite you to explore the new HispanicLifestyle.com and join us as we build the next chapter of community-centered media.

Thank you for being part of our journey. Buckle up friends, there is so much more we are ready to share with you.

Richard Sandoval,
President & Executive Producer, HL

Please support our efforts by joining HL Partner Network

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Introducing | Culture & Influence Update

Introducing | Culture & Influence Update

Introducing | Culture & Influence Update

Your bi-weekly guide to the stories, people, and experiences shaping our community.
HispanicLifestyle.com | InlandValleyLiving.com

Hispanic Lifestyle, a leading voice in storytelling and community-focused media for more than 30 years, is proud to announce the launch of its newly reimagined bi-weekly newsletter: Culture & Influence Update.

The Culture & Influence Update is designed to bring readers the latest stories, videos, interviews, features, and community highlights from HispanicLifestyle.com and InlandValleyLiving.com, delivering a unified editorial experience that reflects the people, culture, and innovations shaping Latino life across the country and especially throughout Southern California.

“Our community deserves trusted content that reflects both our cultural influence and our everyday experiences. The Culture & Influence Update gives our readers a curated, inspiring, and informative look at the stories we’re producing across business, lifestyle, health, finance, travel, and more.”

Richard Sandoval

President , Hispanic Lifestyle

A Fresh Editorial Approach Rooted in Culture & Influence

The launch of the Culture & Influence Update represents a major step in Hispanic Lifestyle’s platform evolution, aligning with its strengthened editorial mission:

To capture, showcase, and celebrate the culture and influence of the Latino community.

Every issue will feature a curated collection of:

  • Top stories and features from HispanicLifestyle.com

  • Business, community, and regional highlights from InlandValleyLiving.com

  • Insights from newly launched categories including
    Money, Finances & Wealth,
    Health & Wellness,
    Fashion & Beauty,
    Auto & Mobility, and
    The Way We Travel

  • Video interviews and podcast segments from Creative Conversations and the upcoming Culture & Influence Video Podcast

  • Event announcements including
    the Culture & Influence Awards,  and
    Women | Business | Wellness Summit

  • HL Partner Network highlights featuring businesses, nonprofits, and organizations making an impact

With its new name and expanded editorial approach, the newsletter becomes the central hub that connects the full Hispanic Lifestyle ecosystem digital, video, events, and regional storytelling.


Serving a Growing and Influential Audience

Hispanic Lifestyle reaches a broad and engaged readership:

  • Over 3 million website visitors annually

  • 11 million+ page views

  • An audience that is 70% Latina decision-makers between ages 30–55

  • Strong video engagement through HLTV, YouTube, and social platforms

  • A growing Inland Empire audience through InlandValleyLiving.com

The Culture & Influence Update will serve as the bi-weekly touchpoint for these audiences, offering both inspiration and practical insight.


Opportunities for Partners

Organizations, corporations, and community partners will have the opportunity to connect with Hispanic Lifestyle’s readership through:

  • Newsletter sponsorship

  • Featured partner stories

  • Video integrations

  • Content collaborations

  • Participation in the HL Partner Network

For partnership inquiries, please contact: Richard Sandoval, @ RDS@Hispaniclifestyle.com

Partnership Opportunities Available

The Culture & Influence Update is our bi-weekly email newsletter connecting readers to stories, video features, and events from HispanicLifestyle.com and InlandValleyLiving.com.

Our audience includes:

  • Latino professionals, executives, and entrepreneurs

  • Community leaders, nonprofits, and public agencies

  • Women 30–55 who are primary decision-makers in the home

Sponsorship Opportunities

Sponsorship Options:

Level Rate (Example) Includes
Presenting Newsletter Sponsor $2,500 / month “Presented by” branding on header, sponsored message block, logo + link, mention in social posts promoting the newsletter
Edition Sponsor $750 / issue Sponsor block (mid-newsletter), logo + link, 1 short call-to-action paragraph
Partner Mention Included in HL Partner Network tiers Logo in footer + link to Partner page

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Through Our Lens | Hollywood in Focus

Through Our Lens | Hollywood in Focus

Through Our Lens | Hollywood in Focus

Highlight the achievements, talents, and stories of the entertainers shaping our culture.

By Richard Sandoval

I’ve been in the media industry for 30 years. I mark my “official” start in August 1995, when I picked up the very first edition of a newsletter I produced called the Inland Empire Hispanic Business Update.

What began with the printed word soon evolved into video postings and a television program that broadcasted on several PBS stations throughout the United States. My first celebrity sit-down interview was with actress Maria Canals-Barrera, and I vividly remember showing off my brand-new camera at the time. As technology advanced, so did my passion. I invested in better cameras, which opened the door to still photography.

By 2004, I began taking photography seriously, and by 2010, I was fully committed to honing my craft behind the lens. Since then, every interview I’ve conducted has often been accompanied by a camera in hand, capturing candid moments that bring stories to life. I love preserving the passions, expressions, and insights that emerge during an interview.

Capturing the Community at Its Best
I’ve lost count of how many people I’ve interviewed and photographed over the years it’s safe to say it’s a lot. My guiding belief has always been that our community deserves to be showcased at its very best. We work hard to select images that represent the authenticity and energy of each moment.
From Hispanic Lifestyle in-person productions to Hollywood red-carpet events, we’ve documented countless memories. Our platform has featured more than 30,000 photographs and received millions of views. Many of these high-resolution images appear on HispanicLifestyle.com and are often integrated into our video features.

Thank you for being part of my journey and for taking the time to view and share these images.

Behind the Lens: My Tools of the Trade

  • Today, I use a combination of tools to capture images and video:
  • iPhone 15 (with plans to upgrade to the 17 soon)
  • Canon XF605 Video Camera
  • Canon EOS R6 Mark II

For editing, I work on a Mac Pro with the M2 Ultra chip, using Final Cut Pro X for video and Pixelmator Pro for photo editing and graphic design. These tools help me deliver the quality content that reflects our community’s vibrancy.

Faces We’ve Captured
Over the years, I’ve had the privilege of photographing and interviewing a remarkable list of artists, entertainers, athletes, and community icons, including:
Gina Rodriguez, John Leguizamo, Eva LaRue, Justina Machado, Efren Ramirez, Michelle Rodriguez, Yvonne DeLaRosa, Aimee Garcia, Eva Longoria, Lana Parrilla, Cote de Pablo, Andy Garcia, Antonio Banderas, Cesar Millan, Aubrey Plaza, Francia Raisa, Salma Hayek, Jessica Alba, Mariachi Divas, Danny Pino, Christina Aguilera, Josefina Lopez, Daisy Fuentes, Natalie Martinez, Simone Biles, Robert Rodriguez, Rosario Dawson, Mario Lopez, Kate del Castillo, Stephanie Beatriz, Lou Diamond Phillips, Wilmer Valderrama, Benjamin Bratt, Esai Morales, Charo, Jenni Rivera, Kenny Ortega, Constance Marie, Cheech Marin, Zoe Saldana — and so many more.

These moments remind me why I started: to highlight the achievements, talents, and stories of the people shaping our culture.

EXCLUSIVE PHOTOS by Richard Sandoval

2025 Red Carpet Moments | 40th Annual Imagen Awards
D23 - Disney Legends
2025 Impact Awards Gala | Presented by the National Hispanic Media Coalition
2024 NALIP's Celebrating Latino Excellence: 25th Anniversary End of the Year Celebration
2024 NHMC Impact Awards Gala