Milestone | Judith Valles

Milestone | Judith Valles

HL | Milestone Series

Milestone | Judith Valles

For generations, Mayor Judith Valles represented the very best in public service. As an educator, trailblazer, and the first Hispanic elected Mayor of the City of San Bernardino, she dedicated her life to expanding opportunities for others while inspiring future leaders through her example.

Article/Commentary by
Richard Sandoval

Mayor Judith Valles
1933–2026
Educator • Mayor • Mentor • Trailblazer

er influence extended well beyond City Hall. She believed in education, invested in people, and demonstrated that leadership is rooted in character, service, and a genuine commitment to improving the lives of others.

Those who knew her admired her accomplishments.

Those who met her remembered her presence.

A Leader Who Left an Impression

My first introduction to Judith Valles came long before Hispanic Lifestyle existed.

A newly made friend, Raven Workman Lopez, encouraged me to attend a political fundraiser for Esther Estrada, who was running for office in the City of San Bernardino.

She offered one simple piece of advice:

“Look for Mary Figueroa. She’s good people and she’ll take care of you.”

She was right.

That evening became one of the pivotal moments in my career.

Around that table I met people like Mary Figueroa, who would later become President of the Riverside Community College District Board of Trustees, and Andres Soto, then President of the Greater Riverside Hispanic Chamber of Commerce. More importantly, I found myself surrounded by people who believed community leadership wasn’t simply a title—it was a responsibility.

Among them was Judith Valles.

At the time, she was already an accomplished educator and academic leader.

What I remember most wasn’t her title.

It was her presence.

She possessed a quiet confidence.

She spoke with clarity and purpose.

She carried herself with grace, dignity, and professionalism.

She didn’t need to command the room.

The room naturally listened.

Breaking Barriers

Born in 1933 in San Bernardino, California, to Mexican immigrant parents, Judith Valles believed deeply in the transformative power of education.

Her career began in the classroom before advancing into educational leadership, eventually becoming President of Golden West College, where she made history as the first Latina to lead a California community college.

In 1998, she again broke new ground when she was elected the first Hispanic Mayor of the City of San Bernardino.

Throughout two terms in office, she championed education, neighborhood revitalization, youth development, economic opportunity, and civic engagement.

Whether serving students or residents, she believed strong communities are built by investing in people.

Supporting a Vision

Years later, as Inland Empire Hispanic Lifestyle Magazine was beginning to take shape, I invited Judith to join an informal advisory board made up of community leaders whose judgment and experience I respected.

She graciously accepted.

When she was elected mayor, she stepped away from the advisory board to focus on serving the City of San Bernardino, but she remained supportive of our mission.

Looking back, I realize she was one of the earliest people who affirmed the vision behind Hispanic Lifestyle.

She helped me believe that the stories of community leaders deserved to be documented not because of who they were, but because of the difference they made.

She later became one of the earliest recipients of our Inland Empire Latina of Influence recognition and returned as a featured speaker during our inaugural Inland Empire Latina Conference.

 Judith Is My Homegirl

One story has stayed with me for decades.

During one of our advisory meetings, Judith mentioned that Stater Bros. Markets Chairman Jack H. Brown had Latino roots.

Some time later I had the opportunity to briefly meet Mr. Brown and shared what Judith had told me.

He smiled and simply replied:

“Judith is my homegirl.”
— Jack H. Brown, Chairman, Stater Bros. Markets

Those four words said everything.

They reflected the genuine respect and affection Judith Valles earned throughout her lifetime.

HL Archive

Mayor Judith Valles addresses attendees during HL’s inaugural Inland Empire Latina Conference in 1999. Long before HL became a statewide and national platform, she encouraged our mission to recognize, celebrate, and document leadership throughout our communities.

Her Legacy Lives On

Mayor Judith Valles passed away in 2026, leaving behind a remarkable legacy of education, public service, and community leadership.

But perhaps her greatest legacy cannot be measured by elections won or titles held.

It lives in the students she encouraged.

The neighborhoods she served.

The leaders she mentored.

And in those of us who looked at her example and believed our communities deserved to have their stories preserved.

For me, Mayor Judith Valles was one of those people.

She helped shape the editorial philosophy that has guided Hispanic Lifestyle for more than three decades.

Mayor Judith Valles…

You were a role model to me.

Thank you for believing in our community.

Thank you for believing in our work.

And thank you for inspiring one young publisher to believe these stories were worth telling.

“Leadership is not defined only by the offices people hold, but by the lives they inspire.

That is how I will always remember Mayor Judith Valles.”

— Richard Sandoval, Founder & Publisher, HL

Milestone Timeline

1933
Born in San Bernardino, California.

Education
Began her career as an educator before serving in numerous academic leadership roles.

1988
Appointed President of Golden West College, becoming the first Latina to lead a California community college.

1998
Elected the first Hispanic Mayor of the City of San Bernardino.

1999
Featured speaker at HL’s inaugural Inland Empire Latina Conference and an early supporter of the vision behind Inland Empire Hispanic Lifestyle Magazine.

2000
Recognized as one of Inland Empire Hispanic Lifestyle’s earliest Latina of Influence honorees.

2002
Re-elected Mayor of the City of San Bernardino.

2003
Awarded Mexico’s prestigious Ohtli Medal for her contributions to education and public service.

2012
Published As My Mother Would Say: Como Decía Mi Mamá.

2026
Passed away, leaving an enduring legacy of leadership, education, and public service.

EDITORIAL NOTES 

Today, as HL begins a new chapter, this article also marks the beginning of HL | Milestone Legacy our commitment to preserving the stories of leaders whose lives have shaped our communities and inspired future generations.

Our responsibility is not to define our community.

It is to document its history, celebrate its achievements, and ensure that the lives of people like Mayor Judith Valles are remembered long after today’s headlines have faded.

Because today’s milestones become tomorrow’s history.

 Richard Sandoval, Founder & Publisher, HL

HL | Milestone Series – Honors Paleta Planeta

HL | Milestone Series – Honors Paleta Planeta

HL | Milestone Series – Honors Paleta Planeta

Family • Vision • Impact

Some businesses begin with a business plan.

Others begin with family.

For brothers Luis Salazar, Mauricio Salazar, and Gabriel Salazar, the journey that would become Paleta Planeta started during one of the most uncertain periods in recent history. What began as an idea during the COVID-19 pandemic—selling handcrafted paletas from their parents’ garage—has grown into one of downtown San José’s most recognized entrepreneurial success stories.

Today, Paleta Planeta stands as a testament to perseverance, family values, and the power of community.

Paleta Planeta will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

The Salazar brothers, all products of the San José educational community, built their business on a foundation that reflects the experiences of many first-generation entrepreneurs. Mauricio attended Evergreen Valley College, where he also played soccer. Gabriel graduated from Evergreen Valley College before earning a degree in Finance from San José State University and becoming a Certified Public Accountant. Luis attended both San José City College and Evergreen Valley College before completing his degree in Health Science at Cal State East Bay.

Their educational journey reflects a commitment to personal growth that would later become instrumental in building a successful business.

Inspired by family members with deep roots in the paleta tradition of Tocumbo, Michoacán widely recognized as the birthplace of the modern paleta the brothers embraced an opportunity to learn the craft while creating something uniquely their own. Armed with knowledge, determination, and support from family members who believed in their vision, they launched Paleta Planeta in 2021.

There was no storefront.

No large investment.

No guarantee of success.

Only three brothers working together with a shared belief that they would build something meaningful for their community.

Selling through social media, community events, and neighborhood gatherings, they steadily grew their following one customer at a time. Their commitment to quality, creativity, and customer experience transformed a small family operation into a destination that continues to attract visitors from throughout Silicon Valley.

A defining milestone came on September 21, 2024, when Paleta Planeta opened its first brick-and-mortar location in downtown San José, directly across from City Hall.

For the Salazar family, the opening represented far more than a new business address.

It represented years of sacrifice, countless hours of work, and the realization of a dream that began in a garage.

Today, Paleta Planeta offers more than handcrafted paletas. It creates experiences, celebrates culture, and brings people together through flavors that honor tradition while encouraging discovery and creativity.

Milestone Moments

• Built a family-owned business from a garage operation during the COVID-19 pandemic

• Leveraged the educational opportunities provided by Evergreen Valley College, San José City College, San José State University, and Cal State East Bay

• Grew from direct-to-consumer sales and community events into a recognized Silicon Valley brand

• Opened its first storefront in downtown San José in September 2024

• Created a destination that celebrates culture, entrepreneurship, family, and community

• Demonstrated how education, family support, and determination can transform an idea into a thriving business

The Salazar brothers’ story reminds us that entrepreneurship is often about more than building a company. It is about creating opportunities, honoring family sacrifices, and investing in the communities that helped shape our journey.

Their journey from garage to storefront, from vision to reality serves as an inspiring reminder that some of the most meaningful milestones begin with family, faith, and the courage to take the first step.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.

HL | Milestone Series – Honors Hilda Ramirez

HL | Milestone Series – Honors Hilda Ramirez

HL | Milestone Series – Honors Hilda Ramirez

Leadership • Opportunity • Impact

For Hilda Ramirez, leadership has never been defined solely by transactions or titles. It has been measured by the opportunities she creates for others, the professionals she mentors, and the families she helps move closer to achieving the dream of homeownership.

As CEO and Team Leader of Keller Williams Silicon City, Hilda Ramirez has built one of Silicon Valley’s most respected real estate organizations, guided by a commitment to leadership development, innovation, and empowering the next generation of industry professionals. Throughout her career, she has embraced emerging technologies, championed professional growth, and remained focused on helping communities navigate an ever-changing housing landscape.

Hilda Ramirez will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

What distinguishes Hilda’s leadership is her unwavering belief that homeownership creates opportunity, stability, and generational impact. Guided by her lifelong mission of “Homeownership for All,” she has dedicated herself to expanding access to housing opportunities and helping individuals turn aspirations into achievements.

Silicon Valley

Her influence extends well beyond Silicon Valley. As National Co-Founder and Emeritus Legacy Advisor of NHORA.org, she has helped advance conversations around housing equity and homeownership opportunities for Hispanic communities and people of color. She has also contributed her expertise through leadership and advisory roles with organizations focused on real estate, community development, and professional advancement.

Milestone Moments

  • CEO and Team Leader of Keller Williams Silicon City, leading one of the region’s most respected real estate organizations.
  • National Co-Founder and Emeritus Legacy Advisor of NHORA.org, advancing opportunities for homeownership and wealth-building.
  • Recognized nationally for her expertise in real estate and 1031 exchanges, helping develop the Federation of Exchange Accommodators’ 1031 Exchange Specialist Professional Designation.
  • Served in leadership and advisory roles with organizations including VNARP, AREAA Silicon Valley, Evergreen East Valley Real Estate Marketing Group, and Housing Trust Silicon Valley.
  • Honored with distinctions including Women of Distinction, Latina Style Women of Influence, and Most Influential Latina of Silicon Valley in Financial Services.

Throughout her career, Hilda has remained committed to helping others move from possibility to achievement. Her guiding philosophy “¡Sí se puede, a Sí se pudo!” reflects a lifetime dedicated to transforming goals into accomplishments and creating pathways for future generations to thrive.

The HL | Milestone Series celebrates individuals whose careers reflect sustained leadership, meaningful influence, and a lasting legacy. Hilda Ramirez exemplifies those qualities through her commitment to homeownership, professional excellence, and community impact.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.

HL | Milestone Series – Honors Rocio Medina van Nierop

HL | Milestone Series – Honors Rocio Medina van Nierop

HL | Milestone Series – Honors Rocio Medina van Nierop

Purpose • Influence • Courage

When Rocio Medina van Nierop co-founded Latinas in Tech in 2014, she set out to create opportunities for Latina professionals in an industry where representation at leadership levels remained limited. What began as a vision to support and connect Latina women in technology has since evolved into a global movement that has impacted more than 40,000 women through mentorship, professional development, leadership training, and career advancement opportunities.

For more than two decades, Rocio has combined innovation, leadership, and advocacy to help create pathways for future generations of Latina professionals. Her journey reflects the power of purpose-driven leadership and a commitment to ensuring that talent, opportunity, and representation intersect in meaningful ways.

Rocio Medina van Nieropwill be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

Throughout her career, Rocio has demonstrated that leadership extends beyond personal achievement. Prior to leading Latinas in Tech full-time as Chief Executive Officer, she held leadership positions within the technology sector, including serving as Director of Product Marketing at Prezi. In 2019, she made the decision to leave her corporate career and dedicate herself fully to expanding the impact of Latinas in Tech.

Her influence extends well beyond the technology industry. As founder of the Sierra Viva Project, she championed environmental conservation, scientific research, and community sustainability initiatives. Today, she continues to serve nonprofit organizations through governance and advisory leadership, helping organizations create meaningful impact while advancing causes that improve lives and strengthen communities.

A Journey Shared with Courage and Transparency

What makes Rocio’s story especially powerful is her willingness to openly share both her professional accomplishments and her personal challenges.

Through her website, “My Journey with Cancer,” Rocio offers an honest and deeply personal look at her experience navigating cancer treatment, recovery, and resilience. Rather than stepping away from leadership, she has chosen to use her voice to inspire others facing their own challenges while documenting the realities of balancing health, purpose, family, and community.

The site serves as both a personal journal and a source of encouragement for others, reflecting the same spirit of service and advocacy that has defined her professional career.

Explore Rocio’s Journey:
👉 https://rociomedina.com

“Life’s most meaningful milestones are often measured not by the obstacles we avoid, but by the strength, grace, and determination we demonstrate while moving through them.”

Milestone Moments

  • Co-founded Latinas in Tech and helped grow it into a global network serving more than 40,000 women.
  • Led one of the most influential organizations dedicated to advancing Latina representation and leadership in technology.
  • Transitioned from a successful corporate technology career to focus full-time on mission-driven community leadership.
  • Founded Sierra Viva Project, supporting conservation, scientific research, and sustainable community initiatives.
  • Served in leadership and advisory roles across nonprofit and technology organizations.
  • Represented Hispanic leadership on international stages, including participation in discussions surrounding the World Economic Forum in Davos.
  • Featured speaker at SXSW, TEDx, Dreamforce, L’Attitude, and other global leadership forums.
  • Earned national and international recognition for advancing opportunities for women and Latinas in technology.
  • Honored for her leadership in mentorship, innovation, community impact, and professional development.
  • Recognized as a changemaker helping shape the future of leadership and representation in the United States.
  • Continues to inspire communities through advocacy, nonprofit leadership, and her public journey of resilience and hope.

Today, Rocio’s story represents more than professional accomplishment. It reflects the impact that one leader can have when she chooses to create opportunities for others. Through her work, thousands of women have gained access to mentorship, leadership development, professional networks, and the confidence to pursue careers and executive roles within the technology industry.

Her current journey has added another chapter to that legacy one defined by resilience, courage, and an unwavering commitment to helping others. Even while navigating personal challenges, Rocio continues to inspire communities around the world through her advocacy, leadership, and willingness to share her experiences openly and authentically.

Rocio Medina van Nierop’s legacy is measured not only by the organization she helped build, but by the thousands of lives she has touched, empowered, and inspired along the way.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.