New York | Becoming Part of the Conversation

New York | Becoming Part of the Conversation

HL | INSIGHTS • NEW YORK

New York | Becoming Part of the Conversation

Building relationships, sharing experiences and engaging in meaningful conversations are shaping the way we see New York.

Photos and article by
Richard Sandoval

n the middle of May, we produced the HL | Milestone Series — New York at Bally’s Golf Links at Ferry Point in the Bronx. It was our third HL event in the New York area in two years.

Our relationship with New York did not begin with this particular trip. In fact, each event and visit has given us another opportunity to meet people, strengthen existing relationships and better understand the communities we are covering.

After the Milestone event, we stayed a few extra days in Manhattan. There wasn’t much of an agenda. We grabbed a slice at Joe’s Pizza, did a little shopping, got caught up in the excitement surrounding the Knicks’ playoff run and spent some time sightseeing along the Hudson River. We had such a good time that before we left, we were already talking about coming back.

What I didn’t anticipate was how different the next visit would be.

HL | Milestone Series — New York — From left, Lisa Sorin, President, Bronx Chamber of Commerce; Lucy Wu, Real Estate Advisor, The Corcoran Group; Eric Gotsch, Wells Fargo Home Lending; Sandra Bonilla, Financial Advisor, The Voyage Group of Wells Fargo Advisors; and Esperanza Teasdale, Founder, Mariposa Zenith, participate in a conversation on capital, real estate and wealth during the 2026 HL | Milestone Series — New York at Bally’s Golf Links at Ferry Point. The discussion was moderated by Nelson Ramos of Wells Fargo, whose image appears on the display behind the panel.

During Milestone New York, our colleague Nelson Ramos of Wells Fargo had introduced me to one of our panelists, Lucy Wu. That introduction continued beyond the event, and by the time I returned to Manhattan, Lucy had helped put together a remarkable series of experiences that allowed me to see the city from an entirely different perspective.

This time, Manhattan wasn’t simply about sightseeing.

We stepped inside a residence valued at approximately $65 million, explored a new development along Billionaires’ Row, shared an unexpected lunch at Estiatorio Milos and attended a gathering of New York real estate professionals and industry leaders. More importantly, we talked about business, real estate, family, entrepreneurship, New York, California and where people are choosing to live and work.

Conversations Worth Remembering

NAHREP Upper Manhattan Event: (Left to right) Moderator David Schechtman, Danijella Dragas, Jose Ramirez, Alexandra Marolda, and Andrew Berry attend the NAHREP Upper Manhattan chapter event in July

Among the people I had an opportunity to meet were Sandhya Espitia of the Real Estate Board of New York, Devin Maher of JPMorgan Chase & Co. and David Schechtman of Meridian Capital Group. Schechtman moderated a panel discussion that particularly caught my attention.

One theme I took away from his discussion was the interconnected nature of Manhattan’s commercial and residential real estate markets. Drawing on market trends and information discussed during the panel, he spoke about a strengthening office market, employers bringing more workers back into the workplace and how those changes can influence where people ultimately choose to live.

A five-day commute changes the calculation. Time, traffic and quality of life suddenly become part of the housing decision. For someone who moved farther away during the work-from-home era, living closer to Manhattan can begin to look attractive again.

The broader idea stayed with me: commercial activity, employment and housing do not necessarily move independently. One can begin influencing another.

Another idea raised during Schechtman’s discussion connected California’s role in developing artificial intelligence with New York’s role as a marketplace. My takeaway was that while a great deal of AI technology may be developed in California, New York can become an important place where those ideas meet customers, capital, business and the realities of going to market.

That made this Californian stop and think.

After the panel, I introduced myself specifically to tell him that I appreciated the directness of the discussion. Some conversations reinforce what you already believe. Others make you reconsider what may be coming next.

Those are usually the conversations worth having.

Pictured in the photo at the  NAHREP Upper Manhattan Event: Sandhya Espitia, Chief Operating Officer of REBNY, and Jacqueline Plaza, past NAHREP Manhattan Chapter President, attend the chapter’s “Built to Grow” event in July.

Showing Up Matters

I’m a California native, and California is my home base. But I have a passion for traveling, meeting people and developing professional relationships throughout the country and even internationally.

Over the years, I have learned that you cannot meaningfully cover what is happening in New York while sitting in an office in Southern California.

You need to be there.

The same would be true for someone attempting to understand California without spending time here.

There is an old expression that showing up is half the battle. In a time when a video meeting can connect us almost instantly, I still believe there is something important about being in the room.

At a conference, business meeting or networking activity, you experience things that do not always translate through a screen. You see how people interact. You hear the conversations happening around you. You get a better sense of someone’s sincerity and begin developing the trust that can eventually lead to a working relationship.

The more often you show up, the more those relationships have an opportunity to develop.

Eddie Batiz, owner of Ebatiz.com, attends the HL | Milestone Event in the Bronx.

My colleague Eddie Batiz gave me another perspective on what it means to establish a presence in New York. Eddie lives not too far from me in Southern California, yet he spends a considerable amount of time in New York, which he describes as a significant market for his company.

For a while, I’ll admit that I didn’t completely understand the idea of regularly commuting back and forth across the country for business. After watching Eddie in action seeing the relationships he has developed, the people he knows and the way he moves comfortably between both markets  I understand it much better now.

Maybe it is the people I have met or the relationships we are beginning to develop ourselves, but New York no longer feels quite as far away.

I get it now.

There is another part of relationship building that should never be discounted: a trusted introduction.

When someone you respect introduces you to someone they respect, you enter that conversation with a degree of credibility already established.

Nelson Ramos introducing me to Lucy Wu is a perfect example.

That introduction led to a relationship with Lucy, which has since opened the door to additional people, experiences and conversations.

Our relationship with New York has developed over several years, through events, return visits, introductions and conversations. Each time we come back, we reconnect with people we already know and inevitably meet someone new.

What feels different now is that those individual experiences are beginning to connect.

Becoming Part of the Conversation

This was my second visit to Manhattan in three months.

Another visit is already ahead.

What is changing is the reason for returning.

New York is beginning to feel less like somewhere we occasionally visit and more like a place where we are developing relationships, participating in conversations and discovering stories worth sharing.

For someone reading from California, the Midwest or anywhere else, perhaps that is also what makes New York more manageable. You do not have to understand the entire city at once. You can experience it one neighborhood, one meal, one conversation and one relationship at a time. Perhaps that is how you become part of the conversation.

You show up. You listen. You build relationships. You return.

Maybe that is when your relationship with a city begins to change. You stop simply recognizing the landmarks. You start recognizing the people.

EDITOR NOTES 

Our relationship with New York continues to evolve through the people we meet, the places we experience and the conversations that stay with us long after we return home.

New York | Becoming Part of the Conversation is part of HL | New York — People. Places. Conversations., our continuing collection exploring the city through our experiences and the relationships we develop along the way.

CONTINUE EXPLORING: Lucy Wu | Adapting to What’s Next • A $65 Million View of Manhattan • Milos | Experience the Unexpected • 500 Feet From Times Square

Defining Wealth in Silicon Valley

Defining Wealth in Silicon Valley

HL | Wealth Report

Defining Wealth in Silicon Valley

Latinos are emerging as one of the region’s most influential growth segments shaping wealth through education, ownership, technology, real estate, entrepreneurship, leadership, and culture.

Photos and article by
Richard Sandoval

ilicon Valley is often defined by technology, venture capital, innovation, and global wealth creation. It is a region known for producing ideas, companies, and industries that influence the world.

But the definition of wealth in Silicon Valley is changing.

Wealth is no longer measured only by market valuations, stock options, executive titles, or access to capital. Wealth is also measured by education, ownership, home equity, business growth, leadership, cultural influence, access to networks, and the ability to create opportunity for the next generation.

For the Latino community, this broader definition matters.

“The data gives us context. The leaders give us proof. The stories give us meaning.”

Latinos are not simply participating in the Silicon Valley economy. They are helping shape its future through business ownership, institutional leadership, real estate, technology, workforce development, financial services, entrepreneurship, and culture-driven brands.

That was the larger conversation reflected at the HL | Milestone Series Silicon Valley event, where Hispanic Lifestyle recognized leaders whose stories represent a more complete view of wealth, influence, and legacy.

The evening also included remarks from Luis D. Alvarado of Wells Fargo, who helped frame the economic environment through insights connected to the Wells Fargo Investment Institute’s 2026 Midyear Outlook. The report’s theme, “Keeping discipline in noisy markets,” speaks directly to this moment. It points to a world being shaped by artificial intelligence, geopolitical uncertainty, inflation, energy prices, interest rates, and long-term structural change.

For Hispanic Lifestyle (HL), the takeaway is not investment advice.  The takeaway is context.

Serious conversations about wealth require serious information. They require trusted research, responsible interpretation, and a clear understanding of how economic forces affect families, entrepreneurs, professionals, homeowners, and communities.

That is the purpose of the HL Wealth Report.

We are not telling readers what to invest in. We are highlighting credible research, connecting it to Latino wealth and influence, and encouraging our audience to think more deeply about the forces shaping their future.

In Silicon Valley, one of the clearest forces is artificial intelligence.

According to the Wells Fargo Investment Institute’s 2026 Midyear Outlook, AI and other technology spending are helping shift economic growth from consumer-led activity toward investment-led growth. That includes data centers, power, technology infrastructure, electronic structures, information-processing equipment, and software.

Through the HL lens, this is not only a technology story.

It is a Latino wealth story.

Who will build the next generation of infrastructure?
Who will finance it?
Who will lead the companies connected to it?
Who will prepare the workforce?
Who will own businesses that serve this new economy?
Who will help families understand the opportunities and risks that come with economic change?

These are the questions that matter.

The Wells Fargo outlook also notes that larger companies often have advantages in uncertain markets because they tend to have stronger pricing power, less credit sensitivity, and broader access to financing. That point is especially relevant to Latino entrepreneurs and small business owners. Inspiration alone does not scale a business. Capital readiness, financial relationships, strategic planning, and access to trusted networks matter.

HL | Milestone Honorees recognized in Silicon Valley on June 17, 2026.

Back row: Dr. Marilyn Flores, President of San José City College; Frank Carbajal, Founder of Es Tiempo and the Silicon Valley Latino Leadership Summit; Hilda Ramirez, CEO and Team Leader of Keller Williams Silicon City; and Julian Cañete, President and CEO of the California Hispanic Chambers of Commerce.

Front row: Mauricio, Gabriel and Luis, Founders of Paleta Planeta; Gloria Mirazo Gregor, Senior Market Manager, Wells Fargo; Jazmin Diaz, Founder of Flourish Learning & Development; and Javier Diaz, Founder and CEO of OSI Engineering.

This is where Latino wealth must be understood beyond individual success stories.

The community needs more than visibility. It needs infrastructure.

“Latinos are not a one-size-fits-all market. They are homeowners, investors, executives, founders, creators, travelers, philanthropists, educators, and decision-makers. They are building companies, buying homes, leading institutions, influencing culture, and creating legacy.”

Latino wealth in Silicon Valley is not a future possibility. It is already present.

It is present in education.
It is present in real estate.
It is present in business ownership.
It is present in technology.
It is present in leadership networks.
It is present in financial institutions.
It is present in culture-driven entrepreneurship.
It is present in the families and professionals building legacy one decision at a time.

The opportunity now is to frame these stories properly.

For too long, successful Latino stories have been presented only as inspirational journeys. Inspiration matters, but it is not enough. These stories are also business case studies. They are evidence of a growing consumer segment, a rising professional class, an entrepreneurial engine, and a community with purchasing power, cultural influence, and generational ambition.

This is why brands, financial institutions, real estate developers, technology companies, civic leaders, and luxury companies should pay attention.

Latinos are not a one-size-fits-all market. They are homeowners, investors, executives, founders, creators, travelers, philanthropists, educators, and decision-makers. They are building companies, buying homes, leading institutions, influencing culture, and creating legacy.

Silicon Valley’s next chapter will not be defined by technology alone.

It will be defined by who has access to opportunity.

Who owns businesses.
Who leads institutions.
Who understands capital.
Who builds networks.
Who prepares the next generation.
Who tells the story.

That is why the HL Wealth Report matters.

It allows Hispanic Lifestyle to connect trusted research, real community leadership, and culturally relevant storytelling in a way that extends the conversation beyond the event room.

The data gives us context.
The leaders give us proof.
The stories give us meaning.

Latinos are emerging as one of Silicon Valley’s most influential growth segments.

And the future they are building is already here.

EDITOR NOTES 

HL Wealth Report is an editorial feature from HL | Culture and Influence  focused on wealth, ownership, leadership, and influence in the Latino community. This content is for informational and editorial purposes only and does not provide investment, legal, tax, or financial advice.

Readers should consult qualified professionals before making personal financial decisions.

Additional photos taken at the HL | Milestone Silicon Valley event were taken Lilith Sanchez

HL | Milestone Series – Honors Paleta Planeta

HL | Milestone Series – Honors Paleta Planeta

HL | Milestone Series – Honors Paleta Planeta

Family • Vision • Impact

Some businesses begin with a business plan.

Others begin with family.

For brothers Luis Salazar, Mauricio Salazar, and Gabriel Salazar, the journey that would become Paleta Planeta started during one of the most uncertain periods in recent history. What began as an idea during the COVID-19 pandemic—selling handcrafted paletas from their parents’ garage—has grown into one of downtown San José’s most recognized entrepreneurial success stories.

Today, Paleta Planeta stands as a testament to perseverance, family values, and the power of community.

Paleta Planeta will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

The Salazar brothers, all products of the San José educational community, built their business on a foundation that reflects the experiences of many first-generation entrepreneurs. Mauricio attended Evergreen Valley College, where he also played soccer. Gabriel graduated from Evergreen Valley College before earning a degree in Finance from San José State University and becoming a Certified Public Accountant. Luis attended both San José City College and Evergreen Valley College before completing his degree in Health Science at Cal State East Bay.

Their educational journey reflects a commitment to personal growth that would later become instrumental in building a successful business.

Inspired by family members with deep roots in the paleta tradition of Tocumbo, Michoacán widely recognized as the birthplace of the modern paleta the brothers embraced an opportunity to learn the craft while creating something uniquely their own. Armed with knowledge, determination, and support from family members who believed in their vision, they launched Paleta Planeta in 2021.

There was no storefront.

No large investment.

No guarantee of success.

Only three brothers working together with a shared belief that they would build something meaningful for their community.

Selling through social media, community events, and neighborhood gatherings, they steadily grew their following one customer at a time. Their commitment to quality, creativity, and customer experience transformed a small family operation into a destination that continues to attract visitors from throughout Silicon Valley.

A defining milestone came on September 21, 2024, when Paleta Planeta opened its first brick-and-mortar location in downtown San José, directly across from City Hall.

For the Salazar family, the opening represented far more than a new business address.

It represented years of sacrifice, countless hours of work, and the realization of a dream that began in a garage.

Today, Paleta Planeta offers more than handcrafted paletas. It creates experiences, celebrates culture, and brings people together through flavors that honor tradition while encouraging discovery and creativity.

Milestone Moments

• Built a family-owned business from a garage operation during the COVID-19 pandemic

• Leveraged the educational opportunities provided by Evergreen Valley College, San José City College, San José State University, and Cal State East Bay

• Grew from direct-to-consumer sales and community events into a recognized Silicon Valley brand

• Opened its first storefront in downtown San José in September 2024

• Created a destination that celebrates culture, entrepreneurship, family, and community

• Demonstrated how education, family support, and determination can transform an idea into a thriving business

The Salazar brothers’ story reminds us that entrepreneurship is often about more than building a company. It is about creating opportunities, honoring family sacrifices, and investing in the communities that helped shape our journey.

Their journey from garage to storefront, from vision to reality serves as an inspiring reminder that some of the most meaningful milestones begin with family, faith, and the courage to take the first step.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.

HL | Milestone Series – Honors Hilda Ramirez

HL | Milestone Series – Honors Hilda Ramirez

HL | Milestone Series – Honors Hilda Ramirez

Leadership • Opportunity • Impact

For Hilda Ramirez, leadership has never been defined solely by transactions or titles. It has been measured by the opportunities she creates for others, the professionals she mentors, and the families she helps move closer to achieving the dream of homeownership.

As CEO and Team Leader of Keller Williams Silicon City, Hilda Ramirez has built one of Silicon Valley’s most respected real estate organizations, guided by a commitment to leadership development, innovation, and empowering the next generation of industry professionals. Throughout her career, she has embraced emerging technologies, championed professional growth, and remained focused on helping communities navigate an ever-changing housing landscape.

Hilda Ramirez will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

What distinguishes Hilda’s leadership is her unwavering belief that homeownership creates opportunity, stability, and generational impact. Guided by her lifelong mission of “Homeownership for All,” she has dedicated herself to expanding access to housing opportunities and helping individuals turn aspirations into achievements.

Silicon Valley

Her influence extends well beyond Silicon Valley. As National Co-Founder and Emeritus Legacy Advisor of NHORA.org, she has helped advance conversations around housing equity and homeownership opportunities for Hispanic communities and people of color. She has also contributed her expertise through leadership and advisory roles with organizations focused on real estate, community development, and professional advancement.

Milestone Moments

  • CEO and Team Leader of Keller Williams Silicon City, leading one of the region’s most respected real estate organizations.
  • National Co-Founder and Emeritus Legacy Advisor of NHORA.org, advancing opportunities for homeownership and wealth-building.
  • Recognized nationally for her expertise in real estate and 1031 exchanges, helping develop the Federation of Exchange Accommodators’ 1031 Exchange Specialist Professional Designation.
  • Served in leadership and advisory roles with organizations including VNARP, AREAA Silicon Valley, Evergreen East Valley Real Estate Marketing Group, and Housing Trust Silicon Valley.
  • Honored with distinctions including Women of Distinction, Latina Style Women of Influence, and Most Influential Latina of Silicon Valley in Financial Services.

Throughout her career, Hilda has remained committed to helping others move from possibility to achievement. Her guiding philosophy “¡Sí se puede, a Sí se pudo!” reflects a lifetime dedicated to transforming goals into accomplishments and creating pathways for future generations to thrive.

The HL | Milestone Series celebrates individuals whose careers reflect sustained leadership, meaningful influence, and a lasting legacy. Hilda Ramirez exemplifies those qualities through her commitment to homeownership, professional excellence, and community impact.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.