HL | Milestone Series – Honors Paleta Planeta

HL | Milestone Series – Honors Paleta Planeta

HL | Milestone Series – Honors Paleta Planeta

Family • Vision • Impact

Some businesses begin with a business plan.

Others begin with family.

For brothers Luis Salazar, Mauricio Salazar, and Gabriel Salazar, the journey that would become Paleta Planeta started during one of the most uncertain periods in recent history. What began as an idea during the COVID-19 pandemic—selling handcrafted paletas from their parents’ garage—has grown into one of downtown San José’s most recognized entrepreneurial success stories.

Today, Paleta Planeta stands as a testament to perseverance, family values, and the power of community.

Paleta Planeta will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

The Salazar brothers, all products of the San José educational community, built their business on a foundation that reflects the experiences of many first-generation entrepreneurs. Mauricio attended Evergreen Valley College, where he also played soccer. Gabriel graduated from Evergreen Valley College before earning a degree in Finance from San José State University and becoming a Certified Public Accountant. Luis attended both San José City College and Evergreen Valley College before completing his degree in Health Science at Cal State East Bay.

Their educational journey reflects a commitment to personal growth that would later become instrumental in building a successful business.

Inspired by family members with deep roots in the paleta tradition of Tocumbo, Michoacán widely recognized as the birthplace of the modern paleta the brothers embraced an opportunity to learn the craft while creating something uniquely their own. Armed with knowledge, determination, and support from family members who believed in their vision, they launched Paleta Planeta in 2021.

There was no storefront.

No large investment.

No guarantee of success.

Only three brothers working together with a shared belief that they would build something meaningful for their community.

Selling through social media, community events, and neighborhood gatherings, they steadily grew their following one customer at a time. Their commitment to quality, creativity, and customer experience transformed a small family operation into a destination that continues to attract visitors from throughout Silicon Valley.

A defining milestone came on September 21, 2024, when Paleta Planeta opened its first brick-and-mortar location in downtown San José, directly across from City Hall.

For the Salazar family, the opening represented far more than a new business address.

It represented years of sacrifice, countless hours of work, and the realization of a dream that began in a garage.

Today, Paleta Planeta offers more than handcrafted paletas. It creates experiences, celebrates culture, and brings people together through flavors that honor tradition while encouraging discovery and creativity.

Milestone Moments

• Built a family-owned business from a garage operation during the COVID-19 pandemic

• Leveraged the educational opportunities provided by Evergreen Valley College, San José City College, San José State University, and Cal State East Bay

• Grew from direct-to-consumer sales and community events into a recognized Silicon Valley brand

• Opened its first storefront in downtown San José in September 2024

• Created a destination that celebrates culture, entrepreneurship, family, and community

• Demonstrated how education, family support, and determination can transform an idea into a thriving business

The Salazar brothers’ story reminds us that entrepreneurship is often about more than building a company. It is about creating opportunities, honoring family sacrifices, and investing in the communities that helped shape our journey.

Their journey from garage to storefront, from vision to reality serves as an inspiring reminder that some of the most meaningful milestones begin with family, faith, and the courage to take the first step.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.

HL | Milestone Series – Honors Hilda Ramirez

HL | Milestone Series – Honors Hilda Ramirez

HL | Milestone Series – Honors Hilda Ramirez

Leadership • Opportunity • Impact

For Hilda Ramirez, leadership has never been defined solely by transactions or titles. It has been measured by the opportunities she creates for others, the professionals she mentors, and the families she helps move closer to achieving the dream of homeownership.

As CEO and Team Leader of Keller Williams Silicon City, Hilda Ramirez has built one of Silicon Valley’s most respected real estate organizations, guided by a commitment to leadership development, innovation, and empowering the next generation of industry professionals. Throughout her career, she has embraced emerging technologies, championed professional growth, and remained focused on helping communities navigate an ever-changing housing landscape.

Hilda Ramirez will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

What distinguishes Hilda’s leadership is her unwavering belief that homeownership creates opportunity, stability, and generational impact. Guided by her lifelong mission of “Homeownership for All,” she has dedicated herself to expanding access to housing opportunities and helping individuals turn aspirations into achievements.

Silicon Valley

Her influence extends well beyond Silicon Valley. As National Co-Founder and Emeritus Legacy Advisor of NHORA.org, she has helped advance conversations around housing equity and homeownership opportunities for Hispanic communities and people of color. She has also contributed her expertise through leadership and advisory roles with organizations focused on real estate, community development, and professional advancement.

Milestone Moments

  • CEO and Team Leader of Keller Williams Silicon City, leading one of the region’s most respected real estate organizations.
  • National Co-Founder and Emeritus Legacy Advisor of NHORA.org, advancing opportunities for homeownership and wealth-building.
  • Recognized nationally for her expertise in real estate and 1031 exchanges, helping develop the Federation of Exchange Accommodators’ 1031 Exchange Specialist Professional Designation.
  • Served in leadership and advisory roles with organizations including VNARP, AREAA Silicon Valley, Evergreen East Valley Real Estate Marketing Group, and Housing Trust Silicon Valley.
  • Honored with distinctions including Women of Distinction, Latina Style Women of Influence, and Most Influential Latina of Silicon Valley in Financial Services.

Throughout her career, Hilda has remained committed to helping others move from possibility to achievement. Her guiding philosophy “¡Sí se puede, a Sí se pudo!” reflects a lifetime dedicated to transforming goals into accomplishments and creating pathways for future generations to thrive.

The HL | Milestone Series celebrates individuals whose careers reflect sustained leadership, meaningful influence, and a lasting legacy. Hilda Ramirez exemplifies those qualities through her commitment to homeownership, professional excellence, and community impact.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.

HL | Milestone Series – Honors OSI Engineering

HL | Milestone Series – Honors OSI Engineering

HL | Milestone Series – Honors OSI Engineering

Leadership, Innovation & Community Impact

Some companies are built to generate revenue. Others are built to create opportunity.

OSI Engineering has accomplished both.

In Silicon Valley, success is often measured by innovation, growth, and market influence. Yet the companies that leave a lasting legacy are those that understand success carries a responsibility beyond business results. They create opportunities, invest in people, and help shape the future of their communities.

OSI Engineering exemplifies that vision.

OSI Engineering will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

Co-founded by Javier Diaz, OSI Engineering has grown into one of Silicon Valley’s most respected technology workforce solutions firms, providing engineering, software development, artificial intelligence, and technology talent to some of the world’s most recognized companies. What began as an entrepreneurial vision has evolved into a company recognized for both business excellence and community impact.

Javier Diaz

For Javier Diaz, the journey began far from Silicon Valley’s boardrooms and technology campuses. Raised in the farming community of Gridley, California, he learned the values of hard work, perseverance, and determination at an early age. Those lessons would become the foundation for building a company capable of competing in one of the world’s most demanding and innovative business environments.

Milestone Moments

• Co-founded OSI Engineering and helped grow the company into one of Silicon Valley’s most respected technology workforce solutions firms.

• Recognized as one of the largest Latino-owned businesses in Silicon Valley.

• Earned Corporate Plus® designation through the National Minority Supplier Development Council (NMSDC), placing OSI Engineering among an elite group of high-performing minority-owned businesses nationwide.

• Expanded the company’s reach by supporting engineering, software development, artificial intelligence, and emerging technology initiatives for many of the world’s leading organizations.

• Named a finalist for the 2025 EY Entrepreneur Of The Year Award, recognizing entrepreneurial leadership and business excellence.

• Recognized multiple times among HITEC’s 100 Most Influential Hispanic Professionals in Technology.

• Invested in STEM, AI, and workforce development initiatives that help prepare future generations for careers in technology and innovation.

• Mentored students, emerging professionals, and future leaders while supporting educational and community-based organizations.

Yet the most meaningful measure of success may be found beyond the company’s growth and accolades.

Throughout his career, Javier has remained committed to helping others gain access to opportunities in technology, engineering, artificial intelligence, and STEM-related fields. Through mentorship, educational partnerships, board service, and support of nonprofit organizations, he has worked to help bridge the gap between education and career pathways for students and emerging professionals.

His commitment reflects a belief that innovation should not be limited to a select few. It should create opportunities for future generations to learn, lead, and succeed.

That commitment to expanding opportunity represents perhaps the most important milestone of all.

Today, OSI Engineering stands as an example of what can be achieved when entrepreneurial success is matched by a dedication to community impact. Through innovation, leadership, and service, the company continues to help shape the future of Silicon Valley while investing in the next generation of innovators and leaders.

 

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.