The Renaissance of the U.S. Hispanic Consumer

The Renaissance of the U.S. Hispanic Consumer

HL | CULTURE & INFLUENCE

The Renaissance of the U.S. Hispanic Consumer

For decades, America learned to measure the Hispanic market by what it consumed. The next chapter may increasingly be measured by what it owns.

Photos and article by
Richard Sandoval

here is no shortage of uncertainty surrounding the American consumer.

The cost of groceries, housing, energy and everyday necessities continues to influence decisions around kitchen tables and inside businesses across the country.

Yet amid that uncertainty, something interesting is happening.

For years, reports have documented the growing purchasing power and economic contributions of U.S. Latinos. The 2026 U.S. Latino GDP Report estimates that Latinos generated $4.4 trillion in U.S. economic output in 2024.

That is an impressive number.

But numbers alone don’t tell the story.

What Do We Value?

Consider a painting created more than eight decades ago.

In 1940, Mexican artist Frida Kahlo painted El sueño (La cama)The Dream (The Bed).

When the painting sold through Sotheby’s in 1980, it brought $51,000.

In November 2025, the same painting returned to auction and sold for $54.66 million, establishing a record for Kahlo and Latin American art.

Think about 1980 for a moment.

Someone might have purchased a home for $50,000. An entrepreneur might have been growing a business worth little more than an idea, some equipment and a willingness to work.

Few could have imagined what some of those assets might eventually become.

A Kahlo masterpiece certainly shouldn’t be reduced to an investment calculation. Its cultural importance extends far beyond its auction price.

But its journey raises an interesting question:

How do we recognize value?

A home can have value.

A business can have value.

Art, ideas, brands, real estate and intellectual property can have value.

Ownership allows people to participate when that value grows.

Frida Kahlo | El Sueño (La Cama)The Dream (The Bed), 1940

Oil on canvas. Kahlo’s deeply personal work sold for $51,000 in 1980. In November 2025, it returned to auction at Sotheby’s New York and sold for $54.66 million — a remarkable journey in cultural and economic value that inspired a central question in our story: How do we recognize value?

Artwork image: WikiArt | Public domain

From Consumer to Owner

That brings us to two recent developments in Major League Baseball.

In August 2026, MLB owners unanimously approved the transfer of control of the San Diego Padres to an ownership group led by investors Kwanza Jones and José E. Feliciano. The transaction has been widely reported at a $3.9 billion valuation.

Feliciano, who was born in Puerto Rico, is co-founder and managing partner of Clearlake Capital Group. He and Jones, an investor, entrepreneur and executive, jointly lead the Padres ownership group.

Then came news involving a businessman Hispanic Lifestyle has followed for more than two decades: Arte Moreno.

Moreno purchased the Angels from The Walt Disney Company in 2003 for approximately $184 million, becoming Major League Baseball’s first Latino controlling owner.

In September 2026, an agreement was announced to sell the Angels to Kroenke Sports & Entertainment. Published reports have valued the transaction at approximately $4 billion, although financial terms were not officially disclosed.

For us, the Moreno story carries a little history.

Hispanic Lifestyle was among the Hispanic media outlets that interviewed Moreno shortly after he became owner of the Angels. I remember meeting him at a Latino Business Association event.

My impression was that he wasn’t particularly comfortable with the spotlight.

What was unmistakable was the significance of the entrepreneur standing before us.

He was a businessman.
An owner.
A trailblazer.

More than two decades later, that distinction seems even more important.

More Than Purchasing Power

Moreno, Feliciano and Jones aren’t isolated examples.

Puerto Rico-born Orlando Bravo, founder of Thoma Bravo, has become one of the most prominent Latino investors in private equity and technology.

These are extraordinary individuals operating at extraordinary financial levels. Their experiences don’t represent the typical Hispanic household.

But they encourage us to ask different questions.

For decades, businesses have wanted to know:

How many Latinos are there?
What do they buy?
How much do they spend?

Perhaps the next set of questions should include:

What are we building?
What are we investing in?
What do we own?
What will we eventually pass forward?

 

A Changing Economic Story

We can see pieces of that progression throughout our community.

Business owners are growing companies. Professionals are advancing in their careers. Families are buying homes. Entrepreneurs are investing. Executives are accumulating assets. Some are preparing businesses and property to eventually pass to the next generation.

The scale may be dramatically different from a $54 million painting or a multibillion-dollar baseball franchise.

The underlying idea is much more familiar.

Build something. Own something. Increase its value. Carry something forward.

There are still significant disparities in household wealth, homeownership and access to capital. A growing Latino economy does not mean every Latino family is prospering.

A Renaissance isn’t a declaration that the work is finished.

It is recognition that something is changing.

What Comes Next

This is a story we intend to continue exploring.

Over the coming months, HL Media Network, through HispanicLifestyle.com and HL | Culture & Influence, will talk with business owners, professionals, executives, investors, financial experts and families.

We want to better understand homeownership, entrepreneurship, investment, business succession and the transfer of assets and knowledge between generations.

We will ask questions.
We will listen.
We will discover, document and share what we learn.

For decades, America learned to measure the Hispanic market by what it consumed.

Perhaps the more interesting question now is: What will it own?

Welcome to The Renaissance of the U.S. Hispanic Consumer.

The Numbers Behind the Renaissance

2026 U.S. Latino GDP Report
Research measuring the economic output and growth of the U.S. Latino economy.

State of Latino Entrepreneurship
Stanford research examining Latino-owned businesses, entrepreneurship, business growth and access to capital.

Survey of Consumer Finances
Federal Reserve research providing context about household assets, liabilities and wealth.

Latino Wealth Research
Research examining household wealth, economic mobility and barriers to asset building.

EDITOR NOTES 

For more than 30 years, our work has centered on discovering, documenting and sharing the stories of Latino business owners, professionals, executives, entrepreneurs and community leaders.

That work began with Hispanic Lifestyle and continues today across the platforms of HL Media Network.

The reports referenced in this article help us understand the scale of the economic changes taking place. But there is something the numbers don’t always tell us:

Who are the people behind them?

That’s what interests us.

There are thousands of business owners, professionals, executives, investors and families whose individual stories rarely appear in economic reports.

Over the coming months, we intend to find some of them.

We will travel, attend conferences, have conversations and ask questions particularly the questions people may not know they need to ask.

The numbers can help us recognize that something significant is happening.

The people will help us understand what it means.

 

Beyond Success: What Comes Next?

Beyond Success: What Comes Next?

HL | Culture and Influence

Beyond Success: What Comes Next?

Dr. Betty® Uribe’s ELEVATE program brings accomplished women together to examine leadership, purpose and what comes after professional success.

Photos and article by
Richard Sandoval

n a Saturday at Pepperdine University, eight women stood before an audience to share presentations representing the culmination of months of work as participants in Dr. Betty® Uribe’s ELEVATE program. Their subjects were as varied as their professional and personal experiences. There were conversations about leadership and artificial intelligence, reflections on childhood and family, and candid stories about navigating personal challenges, loss and change. One participant spoke about overcoming ADHD and the challenges associated with preparing and delivering presentations.

There was no single definition of leadership offered that afternoon. Instead, each woman approached the subject through the experiences that had shaped her, providing a glimpse into not only what she had learned through the program, but also what she had learned about herself.

HL Media Network was invited to document the final presentations and graduation ceremony. As we recorded the participants and listened to their stories, another part of the experience became increasingly interesting. These were not women at the beginning of their professional journeys searching for their first opportunity. They were educated and accomplished women business owners, managers and professionals who had already assumed significant responsibilities within their respective careers.

Yet each had made an intentional decision to invest months of her time, along with the financial commitment required to participate in an executive development program, to become a better communicator and leader.

That decision may say as much about leadership as anything presented from the stage.

ELEVATE participants and program leaders gathered at Pepperdine University in Malibu to celebrate the completion of the program. Pictured: Stephanie Paul, Maggie O’Sullivan, Diana Jundi, Teresa Razo, Dr. Betty® Uribe, Carolyn Ebersole, Lina Safa, Marisa Sato, Maryl Petreccia, Carolina Chavez and Dawn Robinson.

Creating the Conditions to ELEVATE

For Dr. Betty® Uribe, the program grew from a question she says she has spent much of her life studying: What causes human beings to transcend and how do we create the conditions for that to happen?

Throughout her career working with accomplished leaders and organizations, Uribe says she repeatedly observed that sustainable success begins with alignment understanding who you are, what you value and what you uniquely bring to the world, and then allowing those principles to become the foundation from which you lead.

“I developed ELEVATE to give accomplished leaders space to step away from external demands and examine their lives and leadership more deeply,” Uribe explained.

The program was designed to address a broad range of areas affecting modern leadership, including values, identity, strengths, trust, relationships, negotiation, executive presence, communication, storytelling, branding, technology and artificial intelligence, strategy and legacy. Importantly, Uribe says the objective is to move beyond simply acquiring knowledge and toward putting that knowledge into practice.

“My hope was that each leader would leave with greater clarity about who they are, what they uniquely bring to the world, and how they want to use their influence in this next season of life.”

That idea the next season was particularly relevant as we listened to the women present.

The Investment in Yourself

Success has an interesting way of changing the questions we ask ourselves. Early in a career, the goals can appear relatively straightforward: find an opportunity, develop experience, earn a promotion, build a business or establish yourself professionally. Eventually, however, many accomplished professionals reach a point where the next move is less obvious.

The skills that helped someone become a successful manager may not necessarily be the same skills required to become an executive vice president. Building a successful business does not automatically prepare its founder to lead a significantly larger organization. Professional knowledge and experience can open doors, but increased responsibility brings new expectations surrounding communication, negotiation, decision-making, strategic thinking and leadership.

Throughout the ELEVATE presentations, we heard a great deal about what the participants had experienced and what they had discovered about themselves. There were moments of vulnerability and stories of perseverance. Some reflected on difficult personal chapters, including divorce, the death of loved ones and periods when life’s circumstances required them to regain their focus.

Their stories were reminders that professional development rarely occurs independently of everything else happening in someone’s life. Leadership is shaped by all of it.

Uribe describes one of the most significant outcomes of the inaugural ELEVATE cohort as “clarity accompanied by agency.”

“These leaders entered ELEVATE already accomplished,” she said. “Through the experience, they became more intentional about how they wanted to lead, make decisions, communicate, negotiate, build relationships, and invest their time.”

Their reflection papers and final presentations, according to Uribe, demonstrated greater clarity surrounding values and identity, stronger executive presence and communication, increased confidence in negotiation and decision-making, and a greater ability to recognize both patterns that needed to be released and opportunities worth pursuing.

That last point deserves attention.

Confidence at this stage of a professional career isn’t simply the ability to deliver a presentation or speak comfortably before an audience. At increasingly higher levels of leadership, confidence can mean trusting your judgment when the consequences of a decision become larger. It can mean expressing an opinion in a room filled with accomplished people, pursuing an executive position before someone else tells you that you are ready, expanding a business beyond its comfortable boundaries or recognizing that years of experience have earned you a place at the table.

The women participating in ELEVATE had already demonstrated that they possessed many of the tools necessary to succeed. Their professional accomplishments were evidence of that. Their participation suggested something equally important: successful people can recognize that there are still tools they need to acquire. 

From Success to Stewardship

Something else happened as the cohort progressed. Uribe saw the participants begin thinking beyond their individual success.
She points to the trust developed among the women as an important part of the experience. That community created an environment for vulnerability, accountability, encouragement and learning that extended beyond the formal curriculum.

More significantly, she said their thinking began shifting toward stewardship and legacy.

“What have I been entrusted with? Who can benefit from what I know? What do I want my leadership to produce beyond my own success?”

For Uribe, that is the point where personal transformation has the potential to become something larger.

“That is where transformation becomes multiplication.”

It also presents an interesting evolution in the way we think about professional success. At some point, the question may no longer simply be how much someone can accomplish personally. The question becomes what their experience, knowledge, relationships and influence can create for other people.

Dawn E. Robinson, MBA, served as Master of Ceremonies for the ELEVATE graduation ceremony at Pepperdine University in Malibu.

Graduation Is a Milestone, Not an Ending

As the presentations concluded and the women were recognized for completing the program, I found myself thinking less about graduation and more about what happens afterward.

It turns out Dr. Betty® was thinking about the same thing.

“The inaugural cohort taught us something important: ELEVATE cannot end at graduation,” she said.

Uribe is now developing ELEVATE as what she describes as an ecosystem—a continuum intended to support leaders through discovery, executive development, application, accountability, integration and eventually legacy.

The journey begins with Discovery Foundations™, where participants examine their values, strengths, identity, purpose and areas requiring greater alignment. Leaders can then move into the Executive Leadership Master Certification™, an intensive experience incorporating values-centered leadership, negotiation, executive presence, storytelling and branding, trust and belonging, strategic thinking, ethical AI and real-world application.

Graduates can continue their development through the Impact Circle™, designed around ongoing reflection, accountability, peer learning and leadership development. Uribe is also building Integration & Expansion™, which will include immersive global experiences intended to deepen the work by removing participants from the pressures and routines of everyday life.

Over time, selected graduates may also return as Fellows, faculty collaborators, mentors or understudies, allowing the lessons and methodology to move from one generation of participants to another.

This begins to redefine what graduation represents.

Instead of being the conclusion of an educational experience, graduation becomes one marker along a much longer leadership journey.

What Comes Next?

That idea also raises a broader question about women and leadership.

For decades, HL has had the opportunity to meet, interview and recognize accomplished women across numerous industries and at virtually every stage of their careers. Many no longer need someone to convince them that they are capable. Their résumés demonstrate their abilities. They have built companies, managed employees, led organizations, raised families, survived difficult circumstances and established themselves professionally.

For this group of women, the conversation may need to evolve beyond simply encouraging them to succeed. The more interesting question is what they need to reach the next level.

For one woman, that may mean stronger executive communication skills. For another, it could be financial education, understanding artificial intelligence, developing strategic relationships, learning how to negotiate at a higher level or preparing to serve on a corporate board. A successful entrepreneur may need to understand capital and scaling. An experienced corporate executive may need greater visibility and relationships outside her organization before she can realistically compete for a CEO position.

There isn’t one missing skill because there isn’t one definition of what comes next.

Perhaps that is one of the most valuable lessons from spending an afternoon listening to the ELEVATE participants. Professional development doesn’t end when someone becomes successful. In many respects, success simply creates another set of questions.

Dr. Betty® sees an even longer horizon for the program. While the graduation HL documented predominantly featured women, ELEVATE itself is not exclusively a women’s leadership program. The founding cohort included one male participant who joined from Croatia, and Uribe says the next cohort, planned for this fall, will bring together a more balanced representation of accomplished women and men.

“It was an extraordinary honor to lead this founding cohort of remarkable leaders,” Uribe said. “There was something very special about watching this group challenge themselves, support one another, and ultimately discover that ELEVATE is about far more than professional success—it is about who we become, the impact we are called to make, and the legacy we are leaving behind for a time we will never see.”

As she looks toward the next cohort, Uribe believes bringing together a broader range of perspectives, experiences and leadership styles will add another dimension to the experience. Her larger vision is for ELEVATE to eventually become a global community of values-centered leaders who understand leadership as stewardship. Success, she believes, should ultimately be measured by what happens beyond the classroom: the organizations participants strengthen, the people they develop, the families and communities they influence, the decisions they make when nobody is watching and the opportunities they create for those who follow.

“That is what I believe ELEVATE can become: transformation that multiplies from one leader to another, to an organization, to a community and ultimately across generations.”

At HL, we have always been interested in asking people a deceptively simple question: What’s next?

For these eight women, we now have another reason to ask it.

They invested in themselves. They challenged themselves. They completed ELEVATE. Their graduation at Pepperdine University marked an accomplishment worth celebrating, but both the experience we witnessed and Dr. Betty® Uribe’s vision for the program suggest that graduation isn’t where this story ends.

It may be where the more interesting story begins.

Now we look forward to discovering what they do next.

Exclusive photos taken at the ELEVATE graduation ceremony at Pepperdine University in Malibu. Photos by HL Media Network.

2026 Elevate Executive Certification Program | Pepperdine University

EDITOR NOTES 

HL Media Network was invited to document the ELEVATE final presentations and graduation at Pepperdine University in Malibu. What began as an opportunity to capture an important milestone became an opportunity to listen to accomplished women sharing their experiences, challenges and ambitions for what comes next.

Their stories reinforce our belief that leadership development does not end with professional success. We look forward to following their journeys and continuing the conversation about the skills, relationships and opportunities that help accomplished women reach their next level.

HL | Milestone Series – Honors Dr. Marilyn Flores 

HL | Milestone Series – Honors Dr. Marilyn Flores 

HL | Milestone Series – Honors Dr. Marilyn Flores 

Breaking Barriers. Expanding Opportunity. Transforming Lives.

When Dr. Marilyn Flores was appointed President of San José City College, she became the first Latina president in the institution’s more than 100-year history a milestone that reflects decades of dedication to education, leadership, and expanding opportunities for future generations.

For more than twenty-five years, Dr. Flores has dedicated her career to helping students achieve their educational goals while strengthening the institutions that serve them. Her leadership journey reflects a steadfast commitment to educational excellence, student success, and community impact.

Throughout her career, Dr. Flores has been a passionate advocate for educational access, institutional excellence, and student achievement. Her leadership has helped strengthen colleges, expand opportunities for students, and build meaningful connections between higher education and the communities it serves.

Dr. Marilyn Flores will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

I can say without hesitation that she has been an outstanding addition to our executive leadership team. Her passion, authenticity, and unwavering commitment to educational excellence are evident in all that she does and are truly deserving of this recognition.

Beatriz S. Chaidez, Ed.D. Chancellor

Chancellor, San José-Evergreen Community College District

As President of San José City College, Dr. Flores leads one of Silicon Valley’s most important educational institutions, helping prepare students for careers, continued education, and leadership opportunities in one of the world’s most innovative regions.

Prior to joining San José City College, Dr. Flores served as Superintendent/President of Río Hondo College, where she guided the institution through a period of significant growth and advancement. During her tenure, the college established its first campus police department and secured voter approval of a $442 million bond measure to strengthen educational facilities and resources for future generations of students. She also expanded community partnerships and philanthropic initiatives designed to increase educational opportunity.

Known for her transparent leadership style, strategic vision, and commitment to accountability, Dr. Flores has earned the respect of students, faculty, administrators, and community leaders throughout California’s Community College system. Her influence continues to create pathways for students to achieve their educational and professional aspirations.

Milestone Moments

• President, San José City College

• First Latina President in San José City College’s history

• More than 25 years of leadership within California’s Community College system

• Former Superintendent/President, Río Hondo College

• Former Interim President, Santa Ana College

• Former Vice President of Academic Affairs, Santiago Canyon College

• Served as Chief Instructional Officer and Accreditation Liaison Officer

• Administrative leadership positions at Santiago Canyon College, Las Positas College, and Riverside City College

• First-generation college graduate and second-language learner

• Educator of the Year, Inland Empire Hispanic Image Awards

• Recipient, Hispanic Border Leadership Institute Doctoral Fellowship

• Ph.D., Institutional Leadership and Policy Studies, University of California, Riverside

Breaking Barriers Through Education

For more than two decades, Dr. Flores has dedicated her career to helping students access the opportunities that education can provide. Her leadership reflects a belief that higher education remains one of the most powerful tools for transforming lives, strengthening families, and creating stronger communities.

Her own journey as a first-generation college graduate and second-language learner gives her a unique perspective on the challenges many students face. Those experiences have helped shape a leadership philosophy grounded in service, opportunity, and student success.

Throughout her career, Dr. Flores has successfully led complex institutions, strengthened academic programs, expanded community partnerships, and championed initiatives designed to improve outcomes for students from all backgrounds. Her work has consistently focused on creating environments where students can thrive and achieve their full potential.

Her leadership has already made a significant impact at San José City College. As Chancellor Beatriz S. Chaidez noted, Dr. Flores’ leadership represents “an important milestone not only for SJCC, but for Silicon Valley and the broader higher education community.”

Today, her influence extends far beyond the campuses she has served. Through her leadership, mentorship, and commitment to educational excellence, Dr. Flores continues to help shape the future of higher education throughout California.

Her career stands as a powerful example of how leadership, vision, and service can create opportunities that impact generations.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.

HL | Milestone Series – Honors Julian Cañete

HL | Milestone Series – Honors Julian Cañete

HL | Milestone Series – Honors Julian Cañete

Culture • Influence • Legacy

Some leaders advocate for business. Others dedicate their careers to creating opportunities that allow businesses, entrepreneurs, and communities to thrive.

Julian Cañete has spent more than two decades doing exactly that.

As President and CEO of the California Hispanic Chambers of Commerce (CHCC), Julian leads one of the state’s most influential business advocacy organizations. Representing more than 135 Hispanic chambers of commerce and business associations, the CHCC serves as a powerful voice for approximately 1.8 million small businesses throughout California.

Julian Cañete will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

Throughout his career, Julian has been a tireless advocate for entrepreneurship, economic opportunity, and the advancement of small business owners. His leadership has helped connect entrepreneurs with resources, strengthen relationships between business and government, and ensure that the voices of small businesses are represented in important policy discussions across the state.

Julian’s connection to the California Hispanic Chambers of Commerce spans decades. After serving as President and CEO from 1999 to 2006 and again from 2009 to 2013, he returned to lead the organization in 2017. His experience also includes serving as Vice President of Public Policy and Strategic Partnerships for the California Asian Pacific Chamber of Commerce, where he continued his work advancing business development and economic growth.

Known for his ability to build coalitions and create meaningful partnerships, Julian has become one of California’s most respected voices on issues affecting small businesses, entrepreneurship, supplier inclusion, and economic empowerment.

Milestone Moments

• President & CEO, California Hispanic Chambers of Commerce

• Represents a statewide network of more than 135 chambers and business associations

• Advocate for approximately 1.8 million small businesses across California

• Former Vice President, Public Policy & Strategic Partnerships, California Asian Pacific Chamber of Commerce

• Founding Member, California Utilities Diversity Council

• Chairman, Vet Fund Foundation of California

• Board Member, Northeast Community Federal Credit Union

• Member, California Department of General Services Small Business Council

• Member, CalTrans Small Business Council

• Former Chairman, T-Mobile California External Council

• Longtime advocate for entrepreneurship, economic opportunity, and business growth

A Legacy of Advocacy and Economic Empowerment

For decades, Julian has worked at the intersection of business, public policy, and community leadership. His efforts have helped create pathways for entrepreneurs to grow their companies, access new opportunities, and contribute to California’s economic success.

His influence extends beyond chambers of commerce and boardrooms. Through his service on numerous public, private, and nonprofit organizations, Julian has consistently focused on strengthening communities by supporting the businesses that power them.

Whether advocating for small business owners at the state level, building strategic partnerships, or mentoring the next generation of business leaders, Julian’s work reflects a deep commitment to expanding opportunity and creating lasting economic impact.

His leadership continues to help shape a stronger future for entrepreneurs and communities throughout California.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.

HL | Milestone Series – Honors Frank Carbajal

HL | Milestone Series – Honors Frank Carbajal

HL | Milestone Series – Honors Frank Carbajal

Culture • Influence • Legacy

Some leaders build companies. Others dedicate their lives to building people, strengthening communities, and creating pathways for future generations to lead.

Frank Carbajal has spent his career doing exactly that.

Frank began his entrepreneurial journey in leadership development, quickly establishing himself as a respected voice dedicated to empowering the Latino community through education, mentorship, and leadership capacity building.

Frank Carbajal will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

He is the Founder and President of Es Tiempo, LLC, a firm focused on developing leaders and helping individuals and organizations reach their highest potential. Throughout his career, Frank’s work has been guided by one consistent mission: creating opportunities for emerging leaders while strengthening communities through intentional leadership.

A respected author and thought leader, Frank is the co-author of Building the Latino Future and Latinx Business Success, publications that continue to inspire entrepreneurs, professionals, and future leaders across the country. He also co-authored El Futuro Latino, a publication distributed throughout 14 Latin American countries, including Mexico.

Frank’s leadership influence expanded nationally through his involvement with renowned management expert Ken Blanchard’s network of keynote speakers, where he helped organizations, executives, and business owners develop leadership strategies rooted in growth, purpose, and accountability.

Milestone Moments

  • Founder and President of Es Tiempo, LLC
  • Founder of the Silicon Valley Latino Leadership Summit (SVLLS)
  • Creator of one of Silicon Valley’s premier Latino leadership gatherings hosted at Stanford University and the Computer History Museum
  • Co-author of Building the Latino Future
  • Co-author of Latinx Business Success
  • Co-author of El Futuro Latino, distributed across 14 Latin American countries
  • Member of Ken Blanchard’s keynote speaker network
  • Longtime advocate for Latino leadership development and community empowerment

A Legacy of Leadership and Community Impact

Through the Silicon Valley Latino Leadership Summit, Frank has created a nationally respected platform that brings together influential voices from business, education, technology, entrepreneurship, and public service to inspire dialogue and leadership at the highest levels.

Hosted at premier venues such as Stanford University and the Computer History Museum, the summit has become a meaningful gathering place for conversations centered on leadership, opportunity, innovation, and the future of Latino influence in America.

A graduate of San José State University, Frank lives in Santa Clara, California, with his wife Molly. While his professional accomplishments are significant, Frank often says his greatest source of pride and inspiration comes from his three daughters.

His life’s work continues to reflect the philosophy behind Es Tiempo:

It’s time to lead.
It’s time to build.
It’s time to create lasting impact.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.