Expanding Financial Access in Underinvested Communities

Expanding Financial Access in Underinvested Communities

Expanding Financial Access in Underinvested Communities

How a $75 million federal investment is driving education, healthcare, and long-term economic mobility

Access to capital remains one of the most powerful drivers of long-term wealth creation and economic stability. This month, City First Bank announced it has been awarded a $75 million New Markets Tax Credit (NMTC) allocation from the Community Development Financial Institutions Fund (CDFI Fund)—a significant infusion of federal investment aimed at accelerating economic growth in underinvested communities across the United States.

The New Markets Tax Credit program is designed to channel private capital into projects that traditional financing often overlooks. For City First Bank, the latest allocation builds on a proven track record. Since the program’s inception, the bank has deployed $548 million in NMTC financing, supporting 54 projects focused primarily on education and healthcare infrastructure—two sectors closely tied to upward economic mobility and long-term community wealth.

“This allocation is catalytic,” said Brian Argrett, President and CEO of City First Bank. “It enables us to partner with mission-driven organizations and deliver capital where it can create durable, generational impact.”

Capital as a Tool for Economic Mobility

From a finance and wealth perspective, NMTC allocations represent more than community investment—they are a strategic mechanism for reducing systemic capital gaps. By supporting schools, healthcare facilities, and nonprofit institutions in low-income areas, these investments help stabilize neighborhoods, attract additional private funding, and expand access to essential services that underpin workforce participation and small business growth.
City First Bank’s approach reflects a growing shift within values-driven banking: deploying structured capital to unlock long-term economic returns that extend beyond quarterly profit metrics.

Strengthening Governance and Oversight

As part of its continued expansion, City First Bank also announced new appointments to its NMTC Advisory Council, reinforcing its commitment to disciplined investment and community-centered strategy:

  • Desmond Marshall, a Chicago-based community development leader with extensive experience scaling mission-driven organizations
  • Dr. Marla Dean, a Washington, D.C.–based nonprofit strategist with deep expertise in education and next-generation economic mobility models

Their additions bring increased oversight and sector-specific insight at a time when demand for impact-focused capital continues to rise.

The Bigger Picture for Finance and Wealth

For financial institutions, investors, and policymakers, the latest NMTC allocation highlights how federal tools—when paired with experienced community lenders—can serve as catalysts for inclusive growth. As conversations around equitable finance and access to capital evolve, programs like NMTC remain central to expanding opportunity in communities historically left outside traditional banking systems.

About City First Bank

City First Bank provides commercial lending, financial services, and deposit products that support affordable housing, small businesses, and nonprofit community facilities in underinvested neighborhoods. The bank is a Community Development Financial Institution (CDFI), a Certified B Corporation, and a member of the Global Alliance for Banking on Values.
Member FDIC | Equal Housing Lender

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Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence

Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence

Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence

The climate of our country and the media industry has changed drastically over the last 11 months. To stay relevant, to remain useful, and to continue honoring our community, it became necessary to rebrand, reimagine, and completely rework how we show up and serve.
Through my travels, conversations with colleagues, advertisers, creators, and community leaders and by watching the trends shaping our world I came to one undeniable conclusion: the Latino community continues to be underserved, undervalued, and underrepresented across far too many sectors.

Hispanic Lifestyle now known as “HL | Culture & Influence”

Our community has earned the right to be respected, acknowledged, and celebrated. And while we do not speak with a single voice, we represent a powerful spectrum of perspectives, cultures, and lived experiences. We must do a better job of telling our stories, highlighting our achievements, and being consistent, diligent, and unapologetic about showcasing our excellence.

After 30 years of producing content and events, I remain driven to do better—to go deeper, expand our reach, and collaborate with partners who share our commitment to elevating the voices that deserve to be heard.

At HL, our purpose is simple:
to capture the culture and influence of the community and ensure our stories are seen, valued, and remembered.

With our relaunch, Hispanic Lifestyle now known as HL | Culture & Influence enters a bold new chapter in our evolution as a media company. In our corner of the internet, our editorial focus remains clear: to raise, amplify, and honor the voices and stories shaping our community’s future.

In the months ahead, you will see expanded editorial categories, new online series, renewed storytelling, and fresh opportunities for engagement and collaboration. I invite you to explore the new HispanicLifestyle.com and join us as we build the next chapter of community-centered media.

Thank you for being part of our journey. Buckle up friends, there is so much more we are ready to share with you.

Richard Sandoval,
President & Executive Producer, HL

Please support our efforts by joining HL Partner Network

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Introducing | Money, Finances & Wealth

Introducing | Money, Finances & Wealth

Introducing | Money, Finances & Wealth

Hispanic Lifestyle Launches New Editorial Category: Money, Finances & Wealth

A platform dedicated to financial literacy, empowerment, and generational wealth for the Latino community

Hispanic Lifestyle, a media platform recognized for capturing the passions of the community and celebrating Latino achievement for more than 30 years, is proud to announce the launch of a new editorial category and content series: Money, Finances & Wealth.  Designed to promote financial literacy and empower individuals, families, and entrepreneurs, this new category will provide practical insights, expert perspectives, and culturally relevant guidance on topics such as budgeting, homeownership, credit management, business finance, retirement planning, and building generational wealth.

“Financial education is one of the most impactful tools we can provide our community, Through our new Money, Finances & Wealth category, we want to help our audience understand how to make informed financial decisions, manage their businesses more effectively, and create long-term economic stability.”

Richard Sandoval

President , Hispanic Lifestyle

What to Expect from the “Money, Finances & Wealth” Series

Financial Literacy Education
Household budgeting, debt management, credit, and emergency savings

Homeownership & Mortgage Insights
Preparing to buy, refinancing options, and long-term value strategies

Small Business & Entrepreneurship Finance
Understanding business finances, separating personal from corporate assets, planning for growth, and access to capital

Investing, Retirement & Legacy Planning
Building long-term stability and generational wealth

Expert Contributions & Partner Features
In collaboration with financial professionals, banks, advisors, and organizations committed to community advancement

Integrated Multimedia & Series Content
The new category will be supported by original Hispanic Lifestyle programming including:

  • The Business of Surviving to Thrive (online docuseries)
  • Home, Tu Casa (video series featuring homeownership and family prosperity)
  • Culture & Influence (video podcast launching December 2025)
  • HL Update (bi-weekly newsletter)

Special Financial Spotlight segments throughout 2026
Select partners will also be featured in expert video segments, podcast interviews, and educational toolkits, providing practical guidance to our audience.

First Articles & Features to Debut This Quarter

  • “5 Steps to Separating Business & Personal Finances”
  • “Mortgage Readiness: Preparing Your Family for Homeownership”
  • “How Latinas Are Leading the Path to Intergenerational Wealth”
  • Interview: “Financial Wellness Insights from Industry Experts”
Partnership Opportunities Available

Financial institutions, lending agencies, mortgage companies, certified financial planners, and community organizations are invited to collaborate in this new platform through content partnerships and educational sponsorship opportunities.

Sponsorship Opportunities
Tier Monthly Deliverables
Presenting Sponsor(Exclusive – 2 max) $3,500 Category naming rights + quarterly branded video segment + 2 featured articles + podcast guest segment
Financial Education Partner $2,000 1 expert article/month + homepage sidebar ad + inclusion in HL Update + resource link integration
Small Business Finance Sponsor $1,200 Feature in “The Business of Surviving to Thrive” + sponsored digital tools/downloads + social media promo
Supporting Partner $750 Logo in “Money & Wealth” section + mention in 1 newsletter/month + article sponsorship

6-month minimum commitment recommended to maximize storytelling impact.

Deliverables and opportunities are subject to change without notice.  Please contact Richard Sandoval at RDS@Hispaniclifestyle.com

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