HL | Milestone Series – Honors Julian Cañete

HL | Milestone Series – Honors Julian Cañete

HL | Milestone Series – Honors Julian Cañete

Culture • Influence • Legacy

Some leaders advocate for business. Others dedicate their careers to creating opportunities that allow businesses, entrepreneurs, and communities to thrive.

Julian Cañete has spent more than two decades doing exactly that.

As President and CEO of the California Hispanic Chambers of Commerce (CHCC), Julian leads one of the state’s most influential business advocacy organizations. Representing more than 135 Hispanic chambers of commerce and business associations, the CHCC serves as a powerful voice for approximately 1.8 million small businesses throughout California.

Julian Cañete will be recognized during  our HL | Milestone Series – Silicon Valley event, taking place on June 17, 2026. This invitation-only reception brings together a curated audience of executives, entrepreneurs, and community leaders for an evening of connection, conversation, and recognition.

👉 Event details & RSVP: https://bit.ly/41B5Z3J

Throughout his career, Julian has been a tireless advocate for entrepreneurship, economic opportunity, and the advancement of small business owners. His leadership has helped connect entrepreneurs with resources, strengthen relationships between business and government, and ensure that the voices of small businesses are represented in important policy discussions across the state.

Julian’s connection to the California Hispanic Chambers of Commerce spans decades. After serving as President and CEO from 1999 to 2006 and again from 2009 to 2013, he returned to lead the organization in 2017. His experience also includes serving as Vice President of Public Policy and Strategic Partnerships for the California Asian Pacific Chamber of Commerce, where he continued his work advancing business development and economic growth.

Known for his ability to build coalitions and create meaningful partnerships, Julian has become one of California’s most respected voices on issues affecting small businesses, entrepreneurship, supplier inclusion, and economic empowerment.

Milestone Moments

• President & CEO, California Hispanic Chambers of Commerce

• Represents a statewide network of more than 135 chambers and business associations

• Advocate for approximately 1.8 million small businesses across California

• Former Vice President, Public Policy & Strategic Partnerships, California Asian Pacific Chamber of Commerce

• Founding Member, California Utilities Diversity Council

• Chairman, Vet Fund Foundation of California

• Board Member, Northeast Community Federal Credit Union

• Member, California Department of General Services Small Business Council

• Member, CalTrans Small Business Council

• Former Chairman, T-Mobile California External Council

• Longtime advocate for entrepreneurship, economic opportunity, and business growth

A Legacy of Advocacy and Economic Empowerment

For decades, Julian has worked at the intersection of business, public policy, and community leadership. His efforts have helped create pathways for entrepreneurs to grow their companies, access new opportunities, and contribute to California’s economic success.

His influence extends beyond chambers of commerce and boardrooms. Through his service on numerous public, private, and nonprofit organizations, Julian has consistently focused on strengthening communities by supporting the businesses that power them.

Whether advocating for small business owners at the state level, building strategic partnerships, or mentoring the next generation of business leaders, Julian’s work reflects a deep commitment to expanding opportunity and creating lasting economic impact.

His leadership continues to help shape a stronger future for entrepreneurs and communities throughout California.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The HL | Milestone Series is a national platform designed to celebrate leadership across business, community, education, and innovation.

The 2026 HL | Milestone Series is made possible through the support of Wells Fargo, the series’ funding partner, whose commitment to community engagement and financial empowerment helps bring these important conversations and recognitions to life.

Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence

Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence

Hispanic Lifestyle Relaunches as HL: A Reimagined Platform Celebrating Culture & Influence

The climate of our country and the media industry has changed drastically over the last 11 months. To stay relevant, to remain useful, and to continue honoring our community, it became necessary to rebrand, reimagine, and completely rework how we show up and serve.
Through my travels, conversations with colleagues, advertisers, creators, and community leaders and by watching the trends shaping our world I came to one undeniable conclusion: the Latino community continues to be underserved, undervalued, and underrepresented across far too many sectors.

Hispanic Lifestyle now known as “HL | Culture & Influence”

Our community has earned the right to be respected, acknowledged, and celebrated. And while we do not speak with a single voice, we represent a powerful spectrum of perspectives, cultures, and lived experiences. We must do a better job of telling our stories, highlighting our achievements, and being consistent, diligent, and unapologetic about showcasing our excellence.

After 30 years of producing content and events, I remain driven to do better—to go deeper, expand our reach, and collaborate with partners who share our commitment to elevating the voices that deserve to be heard.

At HL, our purpose is simple:
to capture the culture and influence of the community and ensure our stories are seen, valued, and remembered.

With our relaunch, Hispanic Lifestyle now known as HL | Culture & Influence enters a bold new chapter in our evolution as a media company. In our corner of the internet, our editorial focus remains clear: to raise, amplify, and honor the voices and stories shaping our community’s future.

In the months ahead, you will see expanded editorial categories, new online series, renewed storytelling, and fresh opportunities for engagement and collaboration. I invite you to explore the new HispanicLifestyle.com and join us as we build the next chapter of community-centered media.

Thank you for being part of our journey. Buckle up friends, there is so much more we are ready to share with you.

Richard Sandoval,
President & Executive Producer, HL

Please support our efforts by joining HL Partner Network

More Stories

Introducing | Culture & Influence Update

Introducing | Culture & Influence Update

Introducing | Culture & Influence Update

Your bi-weekly guide to the stories, people, and experiences shaping our community.
HispanicLifestyle.com | InlandValleyLiving.com

Hispanic Lifestyle, a leading voice in storytelling and community-focused media for more than 30 years, is proud to announce the launch of its newly reimagined bi-weekly newsletter: Culture & Influence Update.

The Culture & Influence Update is designed to bring readers the latest stories, videos, interviews, features, and community highlights from HispanicLifestyle.com and InlandValleyLiving.com, delivering a unified editorial experience that reflects the people, culture, and innovations shaping Latino life across the country and especially throughout Southern California.

“Our community deserves trusted content that reflects both our cultural influence and our everyday experiences. The Culture & Influence Update gives our readers a curated, inspiring, and informative look at the stories we’re producing across business, lifestyle, health, finance, travel, and more.”

Richard Sandoval

President , Hispanic Lifestyle

A Fresh Editorial Approach Rooted in Culture & Influence

The launch of the Culture & Influence Update represents a major step in Hispanic Lifestyle’s platform evolution, aligning with its strengthened editorial mission:

To capture, showcase, and celebrate the culture and influence of the Latino community.

Every issue will feature a curated collection of:

  • Top stories and features from HispanicLifestyle.com

  • Business, community, and regional highlights from InlandValleyLiving.com

  • Insights from newly launched categories including
    Money, Finances & Wealth,
    Health & Wellness,
    Fashion & Beauty,
    Auto & Mobility, and
    The Way We Travel

  • Video interviews and podcast segments from Creative Conversations and the upcoming Culture & Influence Video Podcast

  • Event announcements including
    the Culture & Influence Awards,  and
    Women | Business | Wellness Summit

  • HL Partner Network highlights featuring businesses, nonprofits, and organizations making an impact

With its new name and expanded editorial approach, the newsletter becomes the central hub that connects the full Hispanic Lifestyle ecosystem digital, video, events, and regional storytelling.


Serving a Growing and Influential Audience

Hispanic Lifestyle reaches a broad and engaged readership:

  • Over 3 million website visitors annually

  • 11 million+ page views

  • An audience that is 70% Latina decision-makers between ages 30–55

  • Strong video engagement through HLTV, YouTube, and social platforms

  • A growing Inland Empire audience through InlandValleyLiving.com

The Culture & Influence Update will serve as the bi-weekly touchpoint for these audiences, offering both inspiration and practical insight.


Opportunities for Partners

Organizations, corporations, and community partners will have the opportunity to connect with Hispanic Lifestyle’s readership through:

  • Newsletter sponsorship

  • Featured partner stories

  • Video integrations

  • Content collaborations

  • Participation in the HL Partner Network

For partnership inquiries, please contact: Richard Sandoval, @ RDS@Hispaniclifestyle.com

Partnership Opportunities Available

The Culture & Influence Update is our bi-weekly email newsletter connecting readers to stories, video features, and events from HispanicLifestyle.com and InlandValleyLiving.com.

Our audience includes:

  • Latino professionals, executives, and entrepreneurs

  • Community leaders, nonprofits, and public agencies

  • Women 30–55 who are primary decision-makers in the home

Sponsorship Opportunities

Sponsorship Options:

Level Rate (Example) Includes
Presenting Newsletter Sponsor $2,500 / month “Presented by” branding on header, sponsored message block, logo + link, mention in social posts promoting the newsletter
Edition Sponsor $750 / issue Sponsor block (mid-newsletter), logo + link, 1 short call-to-action paragraph
Partner Mention Included in HL Partner Network tiers Logo in footer + link to Partner page

More Stories

Introducing | Money, Finances & Wealth

Introducing | Money, Finances & Wealth

Introducing | Money, Finances & Wealth

Hispanic Lifestyle Launches New Editorial Category: Money, Finances & Wealth

A platform dedicated to financial literacy, empowerment, and generational wealth for the Latino community

Hispanic Lifestyle, a media platform recognized for capturing the passions of the community and celebrating Latino achievement for more than 30 years, is proud to announce the launch of a new editorial category and content series: Money, Finances & Wealth.  Designed to promote financial literacy and empower individuals, families, and entrepreneurs, this new category will provide practical insights, expert perspectives, and culturally relevant guidance on topics such as budgeting, homeownership, credit management, business finance, retirement planning, and building generational wealth.

“Financial education is one of the most impactful tools we can provide our community, Through our new Money, Finances & Wealth category, we want to help our audience understand how to make informed financial decisions, manage their businesses more effectively, and create long-term economic stability.”

Richard Sandoval

President , Hispanic Lifestyle

What to Expect from the “Money, Finances & Wealth” Series

Financial Literacy Education
Household budgeting, debt management, credit, and emergency savings

Homeownership & Mortgage Insights
Preparing to buy, refinancing options, and long-term value strategies

Small Business & Entrepreneurship Finance
Understanding business finances, separating personal from corporate assets, planning for growth, and access to capital

Investing, Retirement & Legacy Planning
Building long-term stability and generational wealth

Expert Contributions & Partner Features
In collaboration with financial professionals, banks, advisors, and organizations committed to community advancement

Integrated Multimedia & Series Content
The new category will be supported by original Hispanic Lifestyle programming including:

  • The Business of Surviving to Thrive (online docuseries)
  • Home, Tu Casa (video series featuring homeownership and family prosperity)
  • Culture & Influence (video podcast launching December 2025)
  • HL Update (bi-weekly newsletter)

Special Financial Spotlight segments throughout 2026
Select partners will also be featured in expert video segments, podcast interviews, and educational toolkits, providing practical guidance to our audience.

First Articles & Features to Debut This Quarter

  • “5 Steps to Separating Business & Personal Finances”
  • “Mortgage Readiness: Preparing Your Family for Homeownership”
  • “How Latinas Are Leading the Path to Intergenerational Wealth”
  • Interview: “Financial Wellness Insights from Industry Experts”
Partnership Opportunities Available

Financial institutions, lending agencies, mortgage companies, certified financial planners, and community organizations are invited to collaborate in this new platform through content partnerships and educational sponsorship opportunities.

Sponsorship Opportunities
Tier Monthly Deliverables
Presenting Sponsor(Exclusive – 2 max) $3,500 Category naming rights + quarterly branded video segment + 2 featured articles + podcast guest segment
Financial Education Partner $2,000 1 expert article/month + homepage sidebar ad + inclusion in HL Update + resource link integration
Small Business Finance Sponsor $1,200 Feature in “The Business of Surviving to Thrive” + sponsored digital tools/downloads + social media promo
Supporting Partner $750 Logo in “Money & Wealth” section + mention in 1 newsletter/month + article sponsorship

6-month minimum commitment recommended to maximize storytelling impact.

Deliverables and opportunities are subject to change without notice.  Please contact Richard Sandoval at RDS@Hispaniclifestyle.com

More Stories

Amanda J. Arizola | Family, Finance and Community

Amanda J. Arizola | Family, Finance and Community

Amanda J. Arizola | Family, Finance and Community

Building Community and Financial Empowerment in North Texas


By Richard Sandoval, HispanicLifestyle.com

 From her deep community roots in Fort Worth’s north side to her leadership across multiple organizations, Amanda J. Arizola, MBA, MHSM, embodies the spirit of service, empowerment, and financial education. A nonprofit executive, policy strategist, and civic leader, Arizola has dedicated her career to ensuring that equity and opportunity reach every household in North Texas.

“My grandmother always opened her doors to the community,” Arizola recalls. “Whether it was food, support, or just a place to gather helping others has always been part of our family’s legacy.”

Rooted in Community and Legacy of Service

A fourth-generation Fort Worth native, Arizola traces her motivation to serve back to her family’s example. Her mother, a licensed vocational nurse, and her aunt, a neighborhood leader, modeled compassion and leadership from an early age.

“That legacy of giving back it’s in my DNA,” she says. “My family’s example shaped the way I see service: it’s not something extra; it’s part of who we are.”

That ethos continues through her civic leadership. Amanda serves as COO of CoACT North Texas, North Texas Program Officer for Asset Funders Network, and Chair of the Hispanic Women’s Network of Texas (HWNT) Arlington Chapter.

Education and Policy: Creating Change from Within

A proud first-generation college graduate, Arizola earned her undergraduate degree from the University of Texas at Austin and dual master’s degrees in Business Administration and Health Systems Management from Texas Woman’s University.

“Big institutions need people on the inside who can make change on the outside,” she explains. “I went into health systems management because I saw firsthand how policy impacts health outcomes and access.”

Her policy work began early, observing state legislative processes that affect everyday Texans. Those experiences shaped her commitment to health equity, affordable care, and financial stability particularly for women and families navigating systemic barriers.

Championing Financial Empowerment and Generational Wealth

Much of Arizola’s work centers on improving financial capability and breaking cycles of poverty. She began as a volunteer in the VITA program (Volunteer Income Tax Assistance), helping families understand taxes and budgets.

“Sitting in front of a tax professional financially naked is an intimate moment,” she reflects. “It’s also a moment to talk about survival—many families I met were working multiple jobs and still barely earning $36,000 a year.”

Through her work with the Asset Funders Network, she connects philanthropy, public institutions, and grassroots organizations to create equitable financial systems.

Financial Insights and Coaching Lessons

Arizola blends behavioral economics and cultural awareness in her coaching. She emphasizes that money is deeply emotional and understanding our relationship with it is essential to achieving financial stability.

“Money is tied to emotion,” she notes. “For some people, spending is comfort. For others, it’s fear. We have to recognize our patterns before we can change them.”

Her key financial education principles include:

  • Know Your Numbers: “Understand what’s coming in and going out. That awareness is the first step to control.”
  • Use Credit Strategically: “Credit can be a tool for opportunity, but only when managed intentionally.”
  • Avoid Fee Traps: She warns that overdraft and payday loan fees are “the cost of poverty,” compounding debt over time.
  • Teach the Next Generation: “Talk openly about money at home, don’t make it taboo. Financial knowledge is a gift that keeps giving.”

Housing Realities and Homeownership Wisdom

A first-time homeowner herself, Arizola offers a candid look at the true cost of maintaining a home.

“Every year, something breaks—and it’s always about $10,000,” she laughs. “It’s not just about qualifying for a loan. You have to budget for repairs, emergencies, and even a few gallons of paint.”

She emphasizes that renting can also be a smart financial choice, especially for those prioritizing flexibility and time.

“It’s not always about the asset—it’s about peace of mind. Sometimes renting gives you the freedom to focus on other goals.”

Breaking Barriers and Building Equity

As a leader in financial equity, Arizola also advocates for systemic change, including loan reform, fair wage policies, and community lending models.

“It’s going to take 100 to 150 years for us to reach wage parity,” she says. “But we can accelerate progress through education, entrepreneurship, and supporting Latina-owned businesses.”

She points to Latina entrepreneurs as one of the fastest-growing forces in the U.S. economy:

“Latinas aren’t just building businesses they’re creating jobs and bringing their communities with them.”

Leadership and Mentorship: Hispanic Women’s Network of Texas

For nearly three decades, Arizola has been part of the Hispanic Women’s Network of Texas (HWNT)—an organization she joined as a teenager in the Latinas in Progress (LIP) program.

“You can’t be what you don’t see,” she reflects. “Seeing women like Rosa Navejar and Eva Bonilla leading in the community inspired me to do the same.”

Today, she continues to mentor young Latinas through HWNT, helping them pursue education, professional growth, and civic leadership.

“Our mission is to elevate and connect Latinas in public, professional, and corporate life,” she says. “We walk alongside one another lifting as we climb.”

Amanda’s Financial Wisdom: Quick Takeaways

1. Budget as a Form of Empowerment: “A budget isn’t a restriction it’s a plan for freedom.”
2. Watch Emotional Spending: “Recognize when you’re spending to feel better. That awareness helps you redirect your energy toward goals.”
3. Build Credit Intentionally: “Access to credit is powerful, but only if you use it as a bridge, not a burden.”
4. Pay It Forward: “Financial knowledge should be shared within families it’s how we build generational wealth.”

Amanda J. Arizola’s story is one of perseverance, purpose, and passion for her community. Whether she’s designing equitable financial systems, mentoring young women, or advocating for affordable housing, her work reflects a deep belief in the power of knowledge and collective care.

“Our communities are resilient,” she says. “When we share what we know and lift each other up, we all move forward together.”

More Stories